This presentation was written by Maria Carballo, CMO of DrillingInfo. Maria was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
The Business of Marketing - Maria Carballosa [Energy Digital Summit 2015]
1. The Business âš
of Marketingâš
Maria Carballosa
EVP and Chief Marketing Officer
Drillinginfo
2. §ï§âŻ The new expectations from marketing
§ï§âŻ How to elevate the marketing function âš
to be a driver for growth
§ï§âŻ How to create value for the company
The Business âš
of Marketingâš
4. Drillinginfo is fundamentally
changing oil and gas E&P.
Our solutions enable
customers to be competitive,
efïŹcient and proactive in a
dynamic industry environment
Who We
Are
11. Revenue Growth
Return on Investment
Conversion Rates
Customer Satisfaction
Customer Acquisition
Marketing Pipeline
Customer Retention
Lifetime Customer Value
Lead Quality
Engagement Rates
Demand Generation
Logo
Identity
Tone / Style
Font
Color
Campaign
Halo
Goodwill
Pretty Pictures
Concepts
Logistics
From Overhead to
Value Creator
Marketing Speak Business Speak
14. How Are You Solving
Their Problems?
Content
Measurement
Insight
Technology
15. §ï§âŻ The new expectations from marketing
§ï§âŻ How to elevate the marketing function âš
to be a driver for growth
§ï§âŻ How to create value for the company
The Business âš
of Marketingâš