ASCRA case Study Brochure

1. Copyright 2020 vCloudX Pte Ltd. Reproduction is forbidden unless authorized. All rights reserved.
The digital age has brought a radical shift for both consumers
and businesses. While consumers have moved dramatically
towards online channels, businesses have started making
efforts to accelerate their digital transformation. And this is
where ASCRA Technology comes in - to provide innovative
online solutions to organisations, helping them drive
personalised engagement and optimise their customer
experience.
Background
In order to embrace digital transformation, businesses face
the challenge to find an economical, efficient communication
solution that caters to their needs. They need a partner who
can help them seamlessly integrate high-quality
communications channels within their customer-centric
applications for an in-app experience.
Challenge
EnableX Communications Platform-as-a-Service (CPaaS). Built on top of WebRTC, EnableX’s suite of easy-to-implement
Communication APIs empower ASCRA to rapidly add Video Calls within their enterprise SaaS solutions, enhancing
customer experience.
Solution
ASCRA
provides unsurpassed
communication
experiences with
EnableX
Video API

2. For businesses to grow and globalise, establishing and
maintaining a frictionless, quality communication with
customers is important. This is where Live Video comes into
play, especially now when the world is no more reliant on
in-person, face-to-face interaction.
By combining EnableX’s real-time video with their resourceful
app solutions, ASCRA propelled clients to breakout
performance and bridge the communication gap. Here are
some cost-effective solutions that ASCRA has built for their
customers using EnableX APIs: -
Results
Right from understanding the
documentation to embedding the
communication channels, working with
EnableX team has been a smooth sail
for us at ASCRA. They provide scalable
and easy-to-use APIs and toolkits that
helped us develop solutions in a short
time, without us taking the pain to
create our own infrastructure.
The EnableX Experience
Copyright 2020 vCloudX Pte Ltd. Reproduction is forbidden unless authorized. All rights reserved.
Priti Agarwal
Founder & CEO
ASCRA Technologies
Previously, ASCRA’s retailers and wholesaler clients
relied heavily on in-person customer interactions.
Now, with the real-time video chat, customers can
connect with an agent or Sales Representative
anytime and anywhere. The Sales Representative
can showcase different designs, co-browse
together, conduct demos, etc. The two-way video
calling also allows agents to view customer emotion
and express empathy, both verbally and visually. This
facilitates a much higher quality relationship and
mutual understanding.
Now the patients can use the app to search for a specific
doctor, schedule an appointment and through the video
chat, get online consultation. Patients could also use the
in-app messaging as an alternative to receive medical advice
from doctors. This end-to-end user experience saves the
patients from the unnecessary effort of switching through
multiple applications.
Real-time video chat for Retailers
01
ASCRA also developed Video eKYC solutions in
real-time using EnableX Video API. The verification
process helps multiple businesses including banks,
corporate industries, etc. to achieve compliance
especially in remote location, reduce onboarding
cost for prospective employees or customers and in
the end, create a measurable impact. The
video-empowered eKYC is not only cost-effective
but also ensures a better user experience while still
maintaining the process-adherence.
Video-enabled KYC
02
While the use of telemedicine to provide
medical-care is not new, ever since the emergence
of COVID-19, it has rather become an integral step.
ASCRA used EnableX Video and Chat API to develop
a web application for one of its healthcare clients to
offer a one-stop healthcare solution.
One-stop healthcare solution
03
About ASCRA
Ascra Technologies is a technology and marketing company.
It offers web and mobile application development, website
and user interface design, IT consulting, search engine
optimization (SEO) services, and more. Founded in 2009 and
headquartered in Mumbai, India, the firm focuses on building
simple and intuitive applications for the web to build modern
system and deliver powerful solutions.