Enveritas Group is a full service content marketing agency, headquartered in Greenville, South Carolina. Our offices in the UK and France allow us to have a global reach, and enable us to develop content that speaks to a global audience. This document is an overview of the company and contains several case studies to show proof of concept.

1. Company Overview
Industry Perspective
• $44 Billion US Custom Content Market – Custom
Content Council
• 90%+ of US marketers use content marketing –
Content Marketing Institute
• 48% increase in average content marketing spend
per company since 2009 – Custom Content Council
• Top challenges for US content marketers: Ability to
create engaging content, ability to create enough
content and lack of time to manage effectively –
Content Marketing Institute
• 73% of B2B brands plan to increase content
marketing spends – Content Management Institute
Service Offerings
• Content Marketing & Optimization
• Content Audit, Strategy & Planning
• Custom Content Creation & Publishing
• Multicultural Content Marketing
• Content Management
• Infographics
• Website Design
• Social Media Marketing
• Mobile App Development
• 3D Imaging
• Corporate Digital Media Training
EVG PURPOSE:
At EnVeritas Group, our purpose is to ensure our clients win
their Zero Moment of Truth by providing the best content
marketing worldwide supported by outstanding customer
service.
Our services allow our clients to optimize their digital
presence to help them achieve their stated objectives and
goals by enhancing the customer experience and creating
lasting relationships between our clients and their target
markets.
ZERO MOMENT OF TRUTH:
The Zero Moment of Truth (VERITAS) or ZMOT is the
point when an individual becomes aware and consciously
forms an opinion or makes a buying decision. The concept
was created and popularized by Google.
Content marketing has been proven to be a highly effective
tool in allowing businesses to reach their target audience
during this phenomenon and develop a level of trust that
leads to a continuous relationship between the consumer
and the company.
COMPETITIVE ADVANTAGE:
EVG is a full service content marketing agency. Our ability
to provide an all-encompassing digital marketing overhaul
for our clients allows us to more efficiently develop and
implement a digital strategy that leads to results.
We have been working with clients in a variety of industries
for over 15 years. Over 1 million URLs contain content that
is either created or managed by EVG for a number of
globally recognized brands.
Based in Greenville, SC, EVG also has locations in the UK
and France, allowing us to service a global customer base by
utilizing our network of over 2,000 writers, editors, project
managers, designers and others.
EVG has managed projects in Manufacturing, Education,
Travel & Tourism, Healthcare, Staffing, Retail,
Communications and a number of other industries, with
plans to expand services to new and exciting verticals.

2. CASE STUDY
TRAVEL & TOURISM
CHEAPCARIBBEAN.COM:
CheapCaribbean.com provides its customers with insider
information, reviews, photography and tips to help them
find the best hotels and destinations on the shore. The
company prides itself on providing the best customer
service and travel advice to its customers.
CHALLENGES:
The company was re-designing their website, but did not
have the resources or expertise in-house to create
optimized content for the site’s visitors. Before the
process could begin, a thorough audit needed to be
conducted and a process needed to be in place for writing
and editing large volumes of content. The
CheapCaribbean.com team needed to bring in outside
help to find solutions to these issues.
THE SOLUTION:
The EnVeritas Group team began by developing a custom
content management system (CMS), as well as
proprietary processes that allowed the content team to
mirror the active CheapCaribbean.com database.
EVG then created a style guide to instruct writers how to
write in CheapCaribbean.com’s unique style and tone. A
rubric was developed to enable the EVG team to fact
check over 500 hotels, while ensuring that proper tagging
and sorting was being done to aid hotels in appearing in
search.
Finally, fresh content was created and distributed.
RESULTS
• Conversion rates are up 50%
• Bookings are up 40% since launch
• Unique visits are up 9% despite the overall
category being down 10%
• Visits up 22% over previous year
• Page views up 47% since launch
• Time on the site up 25% since launch
• Bounce rates down from 46% to 37%

3. CASE STUDY
HOTELS
CARLSON REZIDOR HOTEL GROUP:
Carlson Hotels, a division of Carlson Rezidor – a vibrant,
family-owned, U.S.-based global hospitality and travel
company with a strong portfolio of ambitious brands and
ambitious goals – one of the world's most dynamic,
innovative and fastest growing hotel companies; operating
and developing the Carlson brands Radisson Blu and Park
Inn by Radisson across Europe, the Middle East and
Africa.
CHALLENGES:
At the time, Carlson and Rezidor were separate entities.
The Carlson team approached EVG about providing a
solution to the sheer volume of content that needed to be
created. Carlson needed content for 750 properties. The
content needed to be optimized for search engines (SEO),
as well as follow corporate brand standards.
THE SOLUTION:
EVG created a dedicated team for the project that offered
expertise in copywriting, editing, SEO, project
management and technical skills. This allowed Carlson
and EVG to collaborate smoothly and for the EVG team
to execute all aspects of the project efficiently.
After the initial phase was complete, the EVG team was
contracted to handle over 15,000 updates per year that
include daily offers and special deals. The team also works
with the Rezidor hotels that were a part of the merger.
RESULTS
• Individual hotel websites maintain consistently high
natural search rankings
• 76% increase in revenue over control group
• 62% increase in monthly visits to sites

4. CASE STUDY
MANUFACTURING INDUSTRY
WIKA INSTRUMENTS, LP:
WIKA Instrument, LP, with U.S. headquarters in
Lawrenceville, Georgia, is the worldwide leader in global
pressure and temperature instrumentation. Founded in
Frankfurt-Griesheim in 1946, today the company
comprises 40 offices and more than 7,000 employees
worldwide.
CHALLENGES:
Focus was on producing spec sheets and product
brochures. As a result, quality content was unavailable to
site visitors. The company’s content was lacking the
narrative that is necessary to explain the unique value of
its services.
THE SOLUTION:
WIKA partnered with EVG to develop a strong content
strategy aimed at correcting the issues the company was
experiencing. A content strategy was developed around
discussing insights about trends and resulting industry
needs.
This strategy coincided with WIKA’s launch of a
professional services group that provides instrument
audits and safety training, both of which are growing in
demand from industries with large numbers of retiring
baby-boomers. It was also designed to ensure page-one
positions in search engine results for valuable keywords to
help put WIKA in front of more decision makers.
RESULTS
2011-2012
• Keyword conversion up 1962%
• Total volume up 32%
• Conversion rate for RFQs up 46%
2012-2013
• Total visitors up 48%
• Social media engagement up 230%
• New blog grew to >800 visitors after first month of
publishing