Customer engagement on mobile application research

1. Combining the popular addictive form of
‘chance’ in video games with loyalty
programs in order to encourage users to
consistently revisit a mobile application.

3.  Consistent engagement
leads to more sales
 Often make or break
for the mobile
application itself

5.  Aim – To prove that an RNG system could
make a loyalty program within a mobile
application more effective.
 Objective – Analyse the way people use
loyalty programs within mobile application
 Objective – Compare traditional mobile
applications with those that use RNG
 Objective – Implement RNG into existing
mobile applications with a loyalty program
and analyse its effectiveness.

6. The global Mobile Apps industry
Geography
segmentation
Asia-
Pacific216029
258605
303528
334065
375861
554828
0
5
10
15
20
25
0
100000
200000
300000
400000
500000
600000
2012 2013 2014 2015 2016 2021
Market value and forecast
$million
%Growth

7.  Research Problem:
How can we improve the way companies use discounts
and promotions within mobile apps to build a better
user engagement?
Bad discounts/promotions: the waste of time and
resources
Recent studies have shown that consumers will join up
to 10 loyalty programs but only be active on 3 – 4 of
them. The same studies have also shown that, of any
one program the global benchmark is for, around 35% of
the base are active. - (DigitalAlchemy, 2017)

8.  understanding different characteristics and
preferences of customers
 providing common attribute of perceived
value to its customer
 customer satisfaction creates loyal customer

9.  How can companies use discounts and
promotions as advantage within mobile apps
to build a better user engagement?
- Why promotion is important in business
- Why do we have to do it in the mobile
application?
-How to get most customers attention?

10. 44
40
33
POOR STRATEGIC MANAGEMENT FINANCIAL PROBLEMS TREAT OF COMPETITORS
Business loss
Business loss

11. 0
0.5
1
1.5
2
2.5
3
2016 2017 2018 2019
Global Smartphone users (Billion)
Smartphone users

12. 42
32
29
22
35
28
21
13
0 5 10 15 20 25 30 35 40 45
VISITED COMP STORE
MADE PURCHASE
BUSINESS INQUERY
CHANGE PRODUCT
Chart Title
Traditional Smartphone

13.  Attainment of customer Equity
 Understanding customer Equity
 Value Driver
 Brand Driver
 Relationship Driver
 Perception Driver
 Relationship Driver  Loyalty
 Perception Driver  Customer Evaluation /
Feedback

14. Generation of random number has possibility to lead to customer
addiction with business engagement

15.  Increasing customer engagement of the
product or services
 Motivate user to keep using the mobile
application
 Loyalty program with a use of RNG could
spread with the word of the mouth

16. Research Methodology Apply in this study
Research Approach Quantitative
Research Design  Descriptive
Data Sources  Primary
Research Strategy Survey
Data Collection Method  Online Questionnaire & Hard Copy
Sampling  Convenience Sampling
 Snowball Sampling
Data Analysis Method  Frequencies
 Descriptive statistics
 Reliability( Cronbach's alpha)& Normality
Inferential Analysis  Person's Correlation
 Linear Regression

18.  Thankyou for listening!