Emozionella Experience is your end-to-end smartwatch app UX service. We create multi-sensorial designs that deliver value at a glance and build an emotional bond with the user. Our top UX experts, designers and digital-jewel artists will enthrall your customers with functional and stylish apps that feel just right on the wrist. In this presentation: - Service description - Options - Benefits with Emozionella Experience Copyright © 2017 Emozionella. All rights reserved.

1. EMOZIONELLA EXPERIENCE
Designing your powerful smartwatch app

2. WHAT IS IT ALL ABOUT?

3. We help you create an incredible,
functional and multi-sensory design for
your smartwatch app.
Emozionella Experience
CONSULTING SERVICE

4. Copyright © 2017 Emozionella®. All rights reserved.
EMOZIONELLA EXPERIENCE
WHAT IS IT ABOUT?
WHO IS IT FOR?
HOW DOES IT WORK?
We leverage the specifics of the wearable device to deliver the app’s value proposi7on,
and create mul7-sensorial experiences that generate a deeper emo7onal connec7on
between the user and the app. We are organized to ensure fast delivery, superior quality
and minimum effort from your side.
1. SCHEMATICS
2. FUNCTIONAL DESIGN
3. UX & UI DESIGN
4. USER JOURNEYS
5. GRAPHICS & SOUNDS
6. HAPTIC STIMULATIONS
7. VISUAL IDENTITY
Emozionella Experience is your end-to-end smartwatch app UX service. We create mul7-
sensorial designs that deliver value at a glance and build an emo7onal bond with the
user. Our top UX experts, designers and digital-jewel ar7sts will enthrall your customers
with func7onal and stylish apps that feel just right on the wrist.
Companies willing to take the experience of their smartwatch app to the next level.
Brands willing to connect emo7onally to their customers or that need to exceed their
users’ expecta7ons in terms of style.

5. Copyright © 2017 Emozionella®. All rights reserved.
DELIVER A SUPERIOR USER EXPERIENCE
BLENDING STYLE WITH FUNCTIONALITY
We design contextual experiences built around users' interac7on paKerns and in-the-moments
needs.
CONNECT
EMOTIONALLY
Our consultants work
independently or as
addi3ons to your team or
external providers. We
work on-site and follow your
internal working processes
so that results arrive faster
and are easier to
implement.
Our highly skilled
mul8func8onal team is
at your service. It
includes UX designers,
psychologists and audio
and jewel designers.
DELIVER HIGHER
VALUE AT A GLANCE
ATTRACT USERS
AND BOOST APP
RETENTION

6. Copyright © 2017 Emozionella®. All rights reserved.
EXPERIENCE SERVICE ITEMS
EXPERIENCE
DESIGN
PROTOTYPE VALIDATION
Functional Design
UX & UI Design
Contextual UX variations
User journeys
Design of key features
Prototype development
Experience testing
Filed-test with users
Test evaluation
Experience finalization
PILOT
Planning
Selection of area
Operational readiness
Processes
App dev. project
Launch
Marketing
Financial processes
Lessons learned

7. Copyright © 2017 Emozionella®. All rights reserved.
Emozionella experience - 3 Tiers
ESSENTIALS
EXPERIENCE
Designing the perfect mul7-
sensorial experience for your
app, so it delivers value at a
glance and builds an emo7onal
bond with the user.
PROTOTYPE
EXPERIENCE
MARKET READY
EXPERIENCE
We master all stages of UX crea7on,
right up to experience valida7on
conducted with actual target users in
real-case scenarios.
We create the UX of your
smartwatch app and develop a
prototype to evaluate — hands-on
— how it performs and feels.

8. Copyright © 2017 Emozionella®. All rights reserved.
ESSENTIALS
PROTOTYPE
MARKET READY
EXPERIENCE - 3 Tiers
VALIDATION
Filed-test with users
Prototype update
App experience finalization
Experience
Experience
Experience
EXPERIENCE
User journeys
UX & UI design
Design resources creation
EXPERIENCE
User journeys
UX & UI design
Design resources creation
EXPERIENCE
User journeys
UX & UI design
Design resources creation
PROTOTYPE
Scope
Platform selection
Development
PROTOTYPE
Scope
Platform selection
Development

9. Copyright © 2017 Emozionella®. All rights reserved.
• Functional design
• Multisensorial design based on user
stories
• Schematics and app core structure
• Dynamic contextual compositions
• Creation of a mobile brand identity
• Visual stimulations
• Sound stimulations
• Animations and transitions
• Haptic stimulations
• Map user stories with experience
expectations and business needs
• Design the contextual interaction
framework
• Define the various access points
Designing the perfect multi-sensorial
experience for your app, so it
delivers value at a glance and builds
an emotional bond with the user.
EXPERIENCE
EMOZIONELLA
UX & UI DESIGN
DESIGN
RESOURCES
CREATION
USER
JOURNEYS
ESSENTIALS
EXPERIENCE
LIST PRICE*
EXPERIENCE €4K - €10K
DURATION
• 3 - 6 weeks *
REQUIREMENTS
• The app concept is ready.
• A steering group and contact person in the brand is
appointed.
• Brand guidelines are provided.
*Ballpark figures for reference purposes.The actual prices and
duration will be agreed during negotiation.Variations depend on
scope, urgency and industry. Eventual additional project-related
activities and costs will be agreed separately.

10. Copyright © 2017 Emozionella®. All rights reserved.
• Platforms selection for prototype
• Define platform-specific design
changes
• Define integration points with external
devices to be tested
• Adapt the design resources to the
selected platform
• Prototype development
• Test prototype
• Key business objectives to test
• Mission-critical user stories to support
• Expected results
We create the UX of your smartwatch
app and develop a prototype to
evaluate — hands-on — how it
performs and feels.
EXPERIENCE
EMOZIONELLA
SCOPE
DEVELOPMENT
PLATFORM
SELECTION
PROTOTYPE
LIST PRICE*
EXPERIENCE €4K - €10K
PROTOTYPE €2K - €4K
TOTAL €6K - €14K
TOTAL (You save about €2k) €6K - €12K
DURATION
• 5 - 9 weeks *
REQUIREMENTS
• The app concept is ready.
• A steering group and contact person in the brand is
appointed.
• Brand guidelines are provided.
*Ballpark figures for reference purposes.The actual prices and
duration will be agreed during negotiation.Variations depend on
scope, urgency and industry. Eventual additional project-related
activities and costs will be agreed separately.
EXPERIENCE
+
PROTOPTYPE
(FOR DEMO PURPOSES)

11. Copyright © 2017 Emozionella®. All rights reserved.
EXPERIENCE
EMOZIONELLAMARKET READY We master all stages of UX creation,
right up to experience validation
conducted with actual target users in
real-case scenarios — so you know the
app is market-ready and will deliver the
business benefits you need.
FIELD-TEST
(2 ROUNDS)
EXPERIENCE AND
PROTOTYPE UDAPTE
EXPERIENCE READY
FOR MARKET
• Select target and location for research
• A/B testing strategy
• Select KPIs and survey methodologies
• Plan the operational readiness
• Execution of the field test
• Collect feedback
• Evaluate changes
• Implement changes
• Experience performance against KPIs
• Platform specific variations
• Experience strategy
LIST PRICE*
EXPERIENCE €4K - €10K
PROTOTYPE €2K - €4K
VALIDATION €6K - €10K
TOTAL €12K - €24K
TOTAL (You save about €4k) €12K - €20K
DURATION
• 8 - 15 weeks *
REQUIREMENTS
• The app concept is ready.
• A steering group and contact person in the brand is
appointed.
• Brand guidelines are provided.
*Ballpark figures for reference purposes.The actual prices and
duration will be agreed during negotiation.Variations depend on
scope, urgency and industry. Eventual additional project-related
activities and costs will be agreed separately.
EXPERIENCE
+
PROTOPTYPE
+
VALIDATION

12. Copyright © 2017 Emozionella®. All rights reserved.
TITLE TEXT
DELIVER A SEAMLESS
MOBILE EXPERIENCE
CONNECT THE INTIMACY OF THE WATCH
WITH THE POWER OF THE PHONE
Copyright © 2017 Emozionella®. All rights reserved.
SYNERGIES BETWEEN MOBILE DEVICES
In addi7on to the smartwatch app, Emozionella also creates the concept and experience for
the smartphone app.
Besides enabling advanced features, the smartphone app provides — to the best extent
possible — the app’s core func7ons to those who do not have a smartwatch.
DELIVERING THE VALUE
PROPOSITION
ENABLING ADVANCED
FEATURES & OPTIONS
Watch + phone: Emozionella is for all your mobile users.

13. Copyright © 2017 Emozionella®. All rights reserved.
BANK
GOLD LOAN
1st Prize!
WE SUPPORT ALL MAJOR PLATFORMS

14. ABOUT US
Find out more about Emozionella

15. Copyright © 2017 Emozionella®. All rights reserved.
We help you conceive revolutionary
smartwatch apps that connect
emotionally, generate new revenue and
improve the user journey.
– Creating value by leveraging wearables’ intimate nature
– Empowering apps with our artificial intelligence solution
– Engaging a multidisciplinary team of visionaries
Grow business
opportunities
Deliver
superior
experiences
Build deeper
relationships
with customers

16. Copyright © 2017 Emozionella®. All rights reserved.
Business consulting
Mastering all stages of concept development, from
strategy to prototype, with a multifunctional team of
strategists, psychologists, designers and technologists.
Artificial Intelligence
Emozionella AI enables apps to live and breathe with the
user. Once implemented, the whole experience is
adapted in real time to perfectly resonate with the
context and personality of the user.
Our offering is built to solve the
challenges brands face when
expanding their business into
wearables.
Define a value proposition that
works for wearables
Create apps so smart they
deliver value at a glance
• Deliver the value and the experience users crave
• Create an intimate connection with the user
• Power the whole mobile ecosystem to satisfy the
new mobile consumer needs
• Satisfy contextual needs
• Speak to the customer at the right time
• Boost app retention
EMOZIONELLA’S OFFERING
v.01c

17. Copyright © 2017 Emozionella®. All rights reserved.
We have the right talent mix to deliver
superior quality. Our product managers,
technologists and designers work with fashion
designers and psychologists to create the
perfect app for any business strategy.
COST-EFFECTIVE SOLUTIONS
ARTIFICIAL INTELLIGENCE
MULTIFUNCTIONAL TEAM
To enable cuQng-edge experiences, we apply
ar7ficial intelligence algorithms to our concepts.
Now each app delivers its func7ons based on the
individuality of the user.
Why waste 7me and money working with different providers of
app concepts and design? With Emozionella you’re just a step
away from your en7re smartwatch app concept. Thanks to our flat
organiza7on, we are far faster, and cheaper, than other
consultants.
WHY CHOOSE EMOZIONELLA

18. Copyright © 2017 Emozionella®. All rights reserved.
Past: ADV designing for Coca-Cola, Telefonica, Unilever, Bankia,
Repsol, Founder "Milk the Agency"
Achievements Mediastar game design award, AR synesthesia
app concept and development, Cross-media app prototypes for
broadcasting
Expertise: UX design, Mobile app development, 3D modeling
Past Brand design for Unilever, ADV design campaign for
Renault, Co-founder of "Milk the Agency"
Achievements Illustration and animation for major
advertising and broadcasting companies, Bologna
International Book Fair Award, OFFF Award
Expertise Graphic design, 2D animation, illustration
Past Nokia, Genertel (Generali Insurance), Sportnetwork
(Amodei Publishing)
Achieved Raised profits for Nokia with new smartphone
services, boosted app success for Sportnetwork, delivered new
concepts to Genertel insurance
Expertise Product concepts, insights, business development,
service management, ITIL
Past Ernst & Young, Noema HR, Asset Management,
Achieved Personality recognition model for AI; Hierarchical
Interactive Training model
Expertise Psychology, personality detection, AI, Coaching
Psychology, HRFounder
Founder
Giuliano Valeri
CEO & CIO
Fabrizio Quintili
Interactional psychologist / Artificial
intelligence
Raquel Garcia
Chief Executive, CFO and lead
designer
Fabio Valeri
Director of services, R & D
Founded in 2015 in Spain, Emozionella is the first consulting company
specializing in smartwatch app concepts.
OUR MANAGEMENT TEAM

19. www.emozionella.com
info@emozionella.com
CONTACT US
This document is produced by Emozionella as general guidance. It is not intended to provide specific advice on your
circumstances. If you require advice or further details, please contact Emozionella.
Copyright © 2017 Emozionella All rights reserved.
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