The 2014 NeoPlaces Trend Trip to California Discover how Las Vegas' Business Model is eveloving again and new experiential concepts

1. L A S V E G A S
PA L M S P R I N G S
L O S A N G E L E S
3 K E Y
L E A R N I N G S &
P L A C E S T O
W A T C H
2014
USA
TREND TRIP

2. C A L I F O R N I A
T R E N D T R I P 2 0 1 4
• The four ages of Las Vegas and how the city’s business
model is still evolving
• The rejuvenation of economic hotels in Palm Springs
• The Home Spirit hotels in Los Angeles
• New concepts to watch

3. 3
L A S V E G A S
T H E F O U R
B U S I N E S S
A G E S

4. 4
Improving
the initial petrol stations revenue
ADDING CASINOS TO PETROL STATIONS
ADDING HOTEL ROOMS TO CASINOS
ADDING THE MAXIMUM LIGHTS ON THE BUILDING TO
BE CHOSEN
PROPOSING FREE DRINKS, CHEAP FOODS AND NICE
WOMEN TO ENSURE LONGER STAYS
F I R S T A G E
D E S E R T C A S I N O
H I D E A W A Y S

5. 5
Improving the initial casinos revenue
ENLARGING TARGET TO FAMILIES AND WOMEN
CREATING VISUALLY THEMED-HOTELS WITH
ATTRACTIONS AND SHOWS
ENLARGING REVENUE SOURCES
BUT NOT CONCLUSIVE AS A REPLACEMENT OF
GAMES
S E C O N D A G E
D I S N E Y - S T Y L E
E N T E R T A I N M E N T

6. 6
Targeting a new level of clients
AIMING AT HIGH-END AND LUXURY CLIENTS
CREATION OF BLING-CHIC HOTELS, LARGE
LUXURY SHOPPING MALLS AND
GASTRONOMIC RESTAURANTS
HOTELS CREATED WERE FULL HOTELS WITH
COMPLETE SERVICE OFFER AND USUAL
LUXURY HOSPITALITY BUSINESS MODEL
T H I R D A G E
L U X U R Y
E X C E S S I V E

7. Finding a new business model
GAMING IS NOW 36% OF LAS VEGAS
REVENUE
LEVERAGING NIGHT LIFE AND CLUBBERS
INTRODUCING NIGHT-CLUBS AND FAMOUS
DJ TO CREATE TRAFFIC
REJUVENATING VISITORS PROFILE
FAVORING SECRETIVE ENTRANCES AND
DARK BUILDINGS
F O U R T H A G E
N I G H T L I F E
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8. 8
Riviera Hotel – Palm Springs
R E J U V E N A T I N G
E C O N O M Y
H O T E L S
P A L M S P R I N G S

9. ACE HOTEL
Former Howard Johnson, with an
attached Denny’s restaurant
New vintage, black and white, hip
atmosphere and design, keeping the
old furniture and playing it casual chic

10. SAGUARO HOTEL
Former Holiday Inn: usual three-storey
buildings with central pool
New colourful design, including
humour, trendiness and relax
atmosphere

11. HARD ROCK HOTEL
Former chain hotel with inside patio
and balconies
New design to integrate the brand’s
personality and features.

12. 12
H O M E
S P I R I T
H O T E L S
L O S
A N G E L E S
Palihouse – Los Angeles

13. PALIHOUSE HOTEL
Reconversion of a large house, keeping the variety in room
size and form, and the personnality of the place
Home feeling created with homey specific details (furniture,
outdoor organisation …)

14. 14
N E W
C O N C E P T S
T O W A T C H

15. Deus Ex-Machina (Los Angeles)
MIXING CUSTOMIZING WORKSHOPS AND
CONCEPT STORES IN ONE PLACE
C U S T O M / C O N C E P T
S T O R E S

16. Neon Museum (Las Vegas)
DOCUMENTING WHAT SURROUNDS US
M O D E R N L I F E
M U S E U M S

17. Salt Air (Los Angeles)
BASIC TABLEWARE, FRESH MOOD AND
RAW PRODUCTS
F R E S H R E S T A U R A N T S

18. TREND TRIPS
NeoPlaces organizes two international Hospitality Trend Trips every year.
TO DISCOVER AND ANALYZE NEW PLACES AND THEIR WAY TO BUILD BUSINESS
WE VISIT TRENDY AND NEW PLACES, BUT ALSO LONG-STANDING SUCCESSFUL HOSPITALITY
CONCEPTS AND OPEN OUR MINDS TO INNOVATIVE HAND-PICKED CONCEPTS OUTSIDE THE
INDUSTRY
This presentation is an extract of a full report available for purchase
MORE THAN 30 CONCEPTS ARE STUDIED, ANALYZED AND WIDELY ILLUSTRATED ... FOR EASE OF
USE AND COMMUNICATION ALL AROUND YOU.
PRICE: € 449 HT - AVAILABILITY: MARCH 28, 2014.
You can be part of the next Trend Trip
NEXT DESTINATION: BALTIC STATES (JUNE) AND SHANGHAI (END OF YEAR).
A VISIT TO FEEL, EXPERIMENT AND TEST PLACES: AN IMMERSIVE TRIP TO FUEL YOUR CREATIVITY
AND EFFICIENCY.
WHO CAN BE INTERESTED? HOSPITALITY MANAGERS, MARKETING TEAMS, DEVELOPMENT,
RESEARCH & INNOVATION MANAGERS ...
PREORDER RESERVATIONS & INFORMATION: CONTACT@PLACES-CONSULTING.COM
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19. DISCOVER OUR AGENCY
Contact us
EMMANUELLE MORDACQ
+ 33 (0) 609 311 827
CONTACT@PLACES-CONSULTING.COM
Follow us on Twitter and Linkedin
@NEO_PLACES
HTTP://WWW.LINKEDIN.COM/COMPANY/NEO-PLACES
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