In the not so distant past, corporate social responsibility was often viewed as a corporate burden—one that could easily be fulfilled through an annual company event, with proceeds going to a local charity. Thankfully, those days are gone, as companies acknowledge that the environmental, social and economic impacts they have on their communities require a more concerted effort at playing nice and doing good.

1. CSR & Strategy
Dr Emmanuel Daniel
Faculty of Social Work

2. Introduction
 Development and implementation of strategy
 CSR as a crucial part of strategy
 Advantages for the organization
 Objectives of the firm
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Source- David, C. & Guler, A. (2008) Corporate Social Responsibility, Ventus Publishing, CO, USA

3. Role of a Business Manager
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Source- David, C. & Guler, A. (2008) Corporate Social Responsibility, Ventus Publishing, CO, USA

4. The objectives of a business
 Maximizing cash flow
 Profit maximization
 Maximizing service provision
 Maximizing shareholder value
 Growth
 Long term stability
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Source- David, C. & Guler, A. (2008) Corporate Social Responsibility, Ventus Publishing, CO, USA

5. Importance of Performance Measurement
 Evaluation of individuals
 Evaluation of programs
 Variety of aspects
 Rewards based on performance
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Source- David, C. & Guler, A. (2008) Corporate Social Responsibility, Ventus Publishing, CO, USA