2. The art & Science of
arranging type
The set of character
with design features
making them similar to
other.
Type Size
Posture
Colour
Allignment
Leading
Weight
Serif
Sans Serif
Slab Serif
Script
Blackletter
Decorative
Leading
Kerning
Tracking
3. > The set of character with design features making them
similar to other.
> Font Family
4.
5. PRINCIPLES of
Type Size
Posture
Weight
Colour
Leading
>72-pt =1in
>36-pt =1/2in
>18-pt =1/4in
>Lightness
>Darkness
Allignment
6. Capital High
Kerning
Ascender Line
Body Size
Serif Loop Descender
Capital Line
Mean Line
Based Line
x-height
Descender Line
Ascender
7. Ascender Line
Capital Line
Mean Line
Based Line
Descender Line
Close Bowl
Ear Counter
Vertex Arms/Bars Stem
Close Stroke
Close Bowl
Terminal
Close Counter Bowl
Barbs
Ear
Apex Cross Bar
Open Bowl
Tail Close Bowl
Spur Hairline