1. Emma Barry
99 Heathdene Drive, Belvedere, Kent, DA17 6HY
Mobile: 07821 397 204
Email: emmadelieu78@yahoo.co.uk
PROFILE
I am a hard worker who can work well both individually as well as part of a cross functional team. I
have excellent interpersonal skills and am able to have fluid and engaging discussions with
clinicians and have built and developed some good customer relationships over the years. I have
excellent clinical knowledge of the therapy areas I promote in and am able to pass on this
knowledge in a clear understandable manner to others, relating the features and benefits that this
data brings to my products. I also have excellent computers skills and enjoy analysing data to help
drive focus and target future activity. I also have good leadership, presentation and training skills
and regularly show this in my current role. I am able to take my experiences from past roles and
use these skills to develop further within current and future roles.
KEY ACHIEVEMENTS
• SvT and growth for all products above that of National (2013) and have consistently
worked within high performing territories as part of the cross functional team that drove
those performances. SvT for two of my three products in 2013 were among the top 5
SvT’s in the country.
• Drove Round Table Meeting on Pain Management within a large London practice that
does not usually work with the Pharmaceutical Industry.
• Worked with multiple Stop Smoking Services to drive Patient Group Directive
programmes in Pharmacy to allow increased access to Smoking Cessation therapies in a
pharmacy setting. Worked to help drive ongoing management of existing schemes
though support and regular update meetings. Also helped support the training and rollout
of new schemes
• Delivered one to one and group training and ongoing support on implementation of new
call reporting software across district, and previously performed similar role to deliver
training and support for new compliance and approvals management tool.
EMPLOYMENT EXPERIENCE
Primary Care Representative/Network Manager, Pfizer Ltd June 2004 - Present
• To target GP’s, Nurses, Pharmacists and Practice Managers to discuss the clinical data for
my products and ensure that they have all the information needed to prescribe these
products over competitor brands. I also work across cross functional teams to drive the
business of my target accounts and ensure that my sales targets are maintained at 100%
or over.
• To organise regular educational meeting programmes for clinicians to jointly promote my
products, to educate clinicians around new data and to bring Primary Care clinicians
together with those in Secondary Care to discuss local guidelines and pathways.
• To maintain Customer Investment budget and expenses within set parameters and ensure
appropriate management of this throughout the year. To perform data analysis of sales and
activity to analyse prescribing patterns in the local area and plan activity accordingly.
• Promoted in the following therapy areas: CV, Respiratory, Pain, Smoking Cessation, and
Continence.
• To take on other lead roles within my cross functional team, to share knowledge within the
team and to run training sessions where appropriate.
• As a recent development into the Network Manager Role, I was also tasked with working
closely with Clinical Networks and Healthcare Services to look at ways we can work jointly
to improve patient outcomes in line with my therapy areas.
Sales and Inbound Customer Service, UCMS, Melbourne Sept 2003 – Nov 2003
2. • To inform existing ANZ credit card customers and encourage them to take up the new
combined ANZ/Diners Club card, primarily based upon outbound calls to existing
customers.
• Transferred to the card activation department to help the existing team with product
knowledge and to help decrease the card cancellation rate at the point of activation.
• Left due to further travel across Australia & New Zealand
Direct Sales and Marketing, T.C.I. Group, Melbourne Feb 2003 – July 2003
• Working on behalf of the Cobra Marketing Group. Residential marketing campaigns,
providing a sales and customer service role promoting the AAPT brand and to sell the
correct phone package for the customer needs. The job involved presenting the details of
the package, answering customer enquiries and initiating the sale of the package.
• Promoted to the role of group ‘Leader’ on the basis of sales performance and responsibility,
I was also in charge of territory allocation and training newer members to my team. The
job involved meeting sales targets (both individual and team). I was also asked on occasion
to provide an administration role in the office.
• Awarded Top Newcomer Award at the Cobra Group Sales Awards for consistently meeting
2
my sales targets.
• Left due to company relocation to Sydney
Diagnostic Kit Evaluator, Central Public Health Laboratory Nov 2000 – Dec 2002
• Working largely on behalf of the Medical Devices Agency (MDA), my role was to evaluate
commercial virological diagnostic kits in order to compare their performance.
• It was my role to perform these evaluations and then to write the report to be published by
the MDA. The evaluations mostly involved micro-titre/ELISA assays, but also involved
evaluations on Automated 'Closed System' assays. I was also trained to use
Radioimmunoassays.
• In the later part of my employment I was given the task of maintaining the laboratory and
was also the first contact for our Laboratory assistant.
• I left this role to spend 18 months traveling overseas.
Assistant Supervisor, Safeway’s, Bexleyheath Mar 1995 – Sept 1997
• Control of the dispersing of the cashiers and packers, and dealing with customer queries
and problems
• Responsibility for the balance of the tills at the end of the day
• Often helped the cash office by countersigning the count of very large sums of money
• Initially employed as Sales Assistant until promotion
EDUCATION & TRAINING
Honours Degree: B.Sc. Pharmacology - Upper Second (2.1)
University of Southampton, Southampton, Sept 1997 – June 2001
A- Level: Biology (B); Physics (B); Chemistry (C)
AS- Level: General Studies (B)
G.C.S.E: 7 x (A), 1 x (B), 2 x (C)
Townley Grammar School for Girls, Jan 1991 – June 1996
Abbey Wood Comprehensive Mixed School, Sept 1989 – Jan 1991
PROFESSIONAL QUALIFICATIONS
ABPI Medical Representatives Qualification (Distinction), 2005
INTERESTS
Much of my spare time is taken up spending time with my husband, son and family. I also help
with my son’s activities, including chaperoning backstage at my son’s theatre club productions,
for which I also hold a Chaperones License. I enjoy travelling on city breaks both in the UK and
abroad. I also reading and I enjoy the cinema and theatre.
