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Etymological
meaning:
 logus, which means science
or study.
 socius, which means group or
partners.
 Hence, sociology deals with
the study of groups.
 According to Joseph Fichter,
sociology is the scientific
study of patterned shared
behavior.
 Sociology then is the
branch of social science
that deals on the scientific
study of human social
behavior.
 It is the science of society
and the social interactions
taking place therein.
 It deals with the study of
people living in
interdependence.
 The main focus of sociology
is the group rather than the
individuals.
 Sociologists are interested
in the ways in which people
act toward, respond to, and
influence on another.
Sociology is:
 the science of society (Ward and
Sumner)
 the science of social phenomena
(Giddings)
 the science of institution (Durkheim)
 the science of social organization
and social change
(Kovalevsky)
 the science that studies human
relationship (Simmels)
 the study of social action (Weber)
 the science of social process (Small)
 the science of collective behavior
(Park)
Subject Matter of Sociology:
1. Society
- the broadest grouping of people
who share a common set of
habits, ideas, and attitudes, who
live in a definite territory and
consider themselves as a social
unit.
2. Human Social Interaction
- a process by which the
individual notices,
responds to or perceives
others who in turn notice,
respond and perceives him.
Historical Background
Sociology has a very short
history.
Before the mid-1800s, the study
of sociology was the domain of
social philosophers.
Origins
The new discipline of sociology
began to emerge in the middle
of the 19th century in the context
of sweeping changes the
Industrial Revolution brought to
Europe.
Industrialization threw into
turmoil societies that had been
relatively stable for centuries.
New technologies and industries
changed the face of the social
and physical environment.
Two other factors besides
industrialization encouraged the
development of society:
1. Natural sciences
2. Exposure of Europeans to
the radically different
societies in Africa, Asia, and
Americas that their colonial
empires had engulfed.
Emergence of Sociology
Henri St. Simon (1760 –
1825)
- a French socialist theorist.
- Opposed feudal and military
system and advocated a form of
state-technocratic socialism, an
arrangement where industrialists
would lead society and found a
national community based upon
cooperation and technological
progress, which would be
capable of eliminating poverty of
the lower classes.
August Comte ( 1798-1857)
 Coined the word sociology.
 French Mathematician and
philosopher
 advocated the need of applying
scientific procedures on sociological
investigation.
 Based on the philosophy of Positivism,
he identified three stages in
understanding society:
Law of 3 stages:
a.) Theological or Fictitious
b.) Metaphysical or Abstract
c.) Scientific or Positivism
Karl Marx (1818-1883)
A philosopher, economist and
social activist. He regarded
private property and capitalism
as the root of poverty.
 Two of his enduring legacies
are his theories of “Economic
Determinism” and the “Dialectic.”
Marx hoped to encourage
conflict and ignite the revolution
that would bring about the
desired change.
Herbert Spencer (1820-1903)
 He was an English Philosopher
who compared society to an
organism which continually
changed to adapt to its
environment.
 He believed that social progress is
inevitable Principle of the
Survival of the Fittest.
 He is best known for his social
evolution.
Survival of the Fittest
means that through natural selection (a gradual
weeding out of the weak and malfunctioning parts) only
the optimal social arrangement would
eventually remain.
Emile Durkheim
(1855-1917 )
 French intellectual who viewed
society as a total entity, more
than the sum of its parts.
 On his classic study entitled
“Suicide”, when society over-
regulates and there is less
freedom, fatalistic suicide occurs.
 When there is too much freedom
and less regulation, anomic
suicide will occur.(Unstable due to
moral breakdown/alienation)
Max Weber (1864-1920)
 German economist, historian and
philospher.
 He believes that to understand the
behavior of the individual, we have to
understand the meaning of
individual attributes to that behavior.
 Weber’s work was the basis for
“Verstehen Sociology.” Verstehen is a
German word meaning
“understanding.”
 He also believed of moving toward
bureaucratic society that is based on
common acceptance of reasons and
legal rules. (too rigid)
William Graham
Sumner (1840-1910)
He taught the first course
in sociology at Yale
University in 1876.
He was greatly influenced
by the evolutionary theory
on human behavior of
Spencer
His greatest contribution
is the study of folkways and
mores.
Lester Frank Ward (1841-
1913 )
He was the forerunner among
American sociologist who was a
liberal social reformer.
He believed that social
progress is possible only
through intelligent social
action.
He advocated the use of
scientific knowledge to guide
the restructuring of society
towards its improvement.
Albion Small
The founder of the first
Department of Sociology
in the United States at the
University of Chicago in
Chicago, Illinois in 1892.
He was influential on the
establishment of sociology
as a valid field of academic
study.
 He is the founder of the
American Journal of
Sociology.
 Sociology in the
Philippines started as a
college subject taught in
UST in 1896, UP in 1911 and
Silliman University in 1919.
 Fr. Valentin Marin was the
first to teach sociology in
UST in 1896.
 Serafin Macaraig was the
first Filipino sociologist who
obtained a doctoral degree
in sociology.
The development of
sociology in the Philippines
is brought about by two
realities, namely:
a.) sociology as a course in
the tertiary level and
b.) the use of sociological
knowledge to applied
disciplines.
The development of sociology
may de divided into 3 stages or
how sociology was viewed:
a.) sociology as social philosophy was
taught from the normative point of
view.
b.) sociology as problem oriented or
welfare oriented was viewed as a
solution to social problem.
c.) sociology as scientific discipline
served as a tool of the government
and private sectors in their expansion
and developmental goals.
SCOPE OF SOCIOLOGY
1. Social Interaction - a social
process wherein one notice,
perceive and respond to another
who in turn notice, perceive and
respond to.
2. Social Organization - an ordered
social relationship of person or
group composed of system of
norms, system of roles and system
of sanction as well as ranking
system.
3. Social Change - refers to variation
or modification in the pattern of
social organization, groups or
entire society.
4. Social Structure - it is an
interdependent network of
roles and hierarchy of
statuses w/c define the
reciprocal expectation and
the power arrangement of
the members of the total
unit guided by norms.
5. Social Acts - refers to the
action done by man
collectively.
6. Social Relation - refers to
the logical or natural
association between two or
more person/s.
AREAS OF SOCIOLOGY
1. Social Organization - this
area investigates social
group, institution,
stratification and
social mobility.
2. Social Psychology - this area
studies human nature as
the outcome or result of
group life, personality
formation, social attitudes
and collective behavior.
3. Social Change - this
area studies the
changes in culture
and social relations as
well as current social
problems.
4. Human Ecology - this
area studies the behavior
of a given population and
its relationship to the
group’s present social
institution.
5. Population Studies -
this area is concerned with
population numbers,
composition, change and
quantity as they influence
the economic, political and
social system.
6. Sociological Theory
and Method - this area is
concerned with testing the
applicability of the
principles of group life as
bases for the regulation of
man’s social environment.
7. Applied Sociology -
this area is concerned
with the application of
the findings of pure
sociological research
to various fields,
example: criminology,
penology, social
works.
Importance of Sociology:
1. To obtain factual information
about our society and the
different aspect of our social
life.
2. To learn the application of
scientific information to daily
life and problems.
3. It broadens our experience as
we learn to discard our
prejudices and becomes more
tolerant of the custom of other
people.
APPROACHES IN SOCIOLOGY
1. Evolutionary Approach
- it is an approach which offers a
satisfying explanation on how
groups exist, grow and develop.
- This early theoretical approach was
based on the work of August Comte
and Herbert Spencer.
- Sociologists used this approach as
a frame of reference to look for
pattern of change. The change may
be seen in the context of the
development of cycle or in terms of
levels or stages of completeness.
2. Inter-actionist
Approach
- an approach which stresses
the social origin of
personality development
and human behavior.
- This approach offers no
grand theories of society
since society and
institutions are conceptual
abstraction and only people
and their interaction can be
studied directly.
 Two sociologists, Herbert
Mead and Charles Horton
Cooley stressed the social
origin of personality.
 Mead noticed that people
interact mainly through
symbols, which include
signs, gestures, and most
importantly, written and
spoken word.
 This approach has
produced greater depth
into personality
development and human
behavior.
3. Functionalist Approach
 an approach which viewed
society as a stable system of
cooperating groups operating
orderly according to a generally
accepted norms.
 This approach present that society
tend to maintain a balanced and
harmonious equating system
because most members share a set
of rules and values.
 Talcott Parsons and Robert
Merton, two contemporary
sociologists, maintained that every
institution fulfills certain functions
4. Conflict Approach
 an approach which
perceived society as
unstable system of
opposing groups.
 This approach stem from
the work of different
scholars but is most directly
based from the book of Karl
Marx who saw that class
conflict and class
exploitation are the prime
moving forces in the history
of men.
Culture
 is derived from the Latin word
cultus which means care or
cultivation (Etymological meaning)
 is a complex whole which
includes knowledge, belief,
art, law, morals, customs
and any other capabilities
and habits acquired by man
as a member of society. (Most
quoted definition given by Edward B. Tylor,
an English anthropologist)
a state of
refinement, of being
well-versed in the
arts, philosophy and
languages. This
refers to an
individual’s taste,
inclination and
interest in the fine
arts. (Popular meaning)
Various definition of
culture.
Descriptive – with emphasis on
social heritage
Normative – with emphasis on
rules or ways
Psychological – with emphasis on
adjustment
Structural – with emphasis on the
pattern or organization of
culture
Generic – with emphasis on
culture as a product or
artifact.
Culture is man’s social
heritage (anything
that has been
transmitted from the
past or handed down
by tradition) which has
been transmitted to
communicate, that is,
to carry our ideas,
thought, and feelings
from one person to
another so that they
are understood.
Culture tells man what
to do, what not to do
and how to do things.
Culture represents the
design or recipe for
living.
Man’s culture is unique
to man; but culture in
various societies differ.
Culture is closely
associated with
civilization.
CHARACTERISTICS OF CULTURE
1. Culture is learned
The knowledge, beliefs,
arts, laws, morals,
customs and any other
capabilities and habits
which constitute one’s
culture are acquired
during the course of
one’s life and not
transmitted genetically.
Culture is derived from
the family and other
social groups and
institutions through
the means of:
a. conditioning
b. Imitation
c. suggestions
d. informal and formal
instruction
e. mass communication
2. Culture is transmitted
Man is able to convey his
idea through the
transmission of culture
by training the members
in accordance with
expected patterns of
behavior and
conditioning the child
animal tendencies
toward the acquisition of
attitudes which are
essential in social life.
3. Culture is social.
It is a group
product developed
by many persons
interacting in a
group and a result
of the
accumulation of
knowledge and
group expectation.
4. Culture is ideational.
Within the culture are
group habits considered as
ideal pattern of behavior
which members are
expected to follow.
However, in terms of
specific expectations and
types of behavior, we find
that not all individual or
groups follow the behavior
pattern which is
considered the right, the
good and the moral way.
5. Culture is gratifying
There are biological needs
like the need for food,
shelter and sex. There
are also socio-cultural
needs like the need to be
recognized, the need to
have education and the
need to be approved.
Culture has provisions to
satisfy the biological and
socio cultural
6. Culture is adaptive
All culture are always changing
and these changes represent
adjustments or adaptation to
the various conditions of life
including their physical, social
and supernatural environment.
The change may occur as a result
of discoveries, inventions and
cultural borrowing.
The acceptance of change
depends on the exposure of its
members to new ideas ways
which were different from their
own.
MAJOR COMPONENTS OF CULTURE
CULTURE
Social Norms
Ideas
Material Things
Folkways
Mores
Laws
Fashion/Fad/Craze
Beliefs
Values
45
MAJOR COMPONENTS OF
CULTURE
A.Social Norms
> These are group expectation or
guidelines that people are supposed to follow
in their relationship.
> These are guides or model of behavior
which tells what is proper or improper,
appropriate or inappropriate, right or wrong in
a given situation.
 It is usually in the form of
rules, standards or
prescription followed by
people who follows
certain roles. Example:
norms of conduct for
doctors, teachers,
students, mothers,
fathers, etc.
 Sanction are introduced
to ensure that social
norms are followed and
expectations obeyed.
Sanction – is a
system of giving
rewards and
punishment to
encourage socially
acceptable
behavior and to
conform or behave
in ways prescribed
for them to follow.
2 forms of Sanction
1. Formal sanctions –
these are usually in
written form and
enforced by person in
authority. It may come in
the form of medal of
honor, promotion,
demotion, fine or
imprisonment
2. Informal sanctions –
these are usually in
verbal and may come in
the form of gossip,
public opinion, giving or
withdrawal of love or
friendship.
Sub-components of Social
Norms
1. Folkway
 It is customary ways of
behaving and doing
things.
 It is repetitive or typical
habits and pattern of
expected behavior.
 It includes rules or customs
of eating, sleeping,
dressing, cooking,
working, modes of
greeting and farewell,
burial, marriage, etc.
2. Mores
These are special folkways that
become vital (important) to
the welfare of the people and
to their most cherished values.
These are folkways with ethical
and moral values and are
associated with strong
feelings about right and truth.
One important feature of Mores
is that failure to observe or
follow them bring upon the
violator censure or blame of
the group.
Violators of Mores is regarded as
immoral, sinful, vicious or anti-
social.
3. Laws
It is formalized social
norms enacted or
made by the proper
authorities so that
people would act
accordingly.
It supplements and
reinforces the
folkways and mores
to maintain peace
and order.
4.Fashion, Fad,
Craze
It is short lived social
norms which demand
compliance at the time
they operate.
These may become
powerful regulator of
behavior in urban
areas and
industrialized centers.
These include styles of
dresses, bags, shoes
and hair or styles of
houses, furniture, cars
and gadgets.
MaterialThings
These refers to the concrete and
tangible things that man
creates and uses.
These ranges from prehistoric
stone tools of primitive man to
the more advanced gadgets and
machines of the modern man.
To understand the material
things fully, one must know
their uses, the corresponding
body of knowledge and skills for
their effective use and the
beliefs and values attached to
them.
Importance of Culture
Culture distinguished man from
animal.
Culture sets a pre-conditioning
factor for the development of man’s
personality
Culture provides knowledge which
enable man to survive physically and
socially.
Culture is a tool for analyzing human
behavior.
PHILIPPINE VALUES
A family in the Philippines was puzzled
when the coffin of their deceased mother
arrived from the US sent by their sister.
The tiny corpse was jammed so tightly
into the box that their mother’s face was
flattened against the glass lid.
When the family opened the coffin they
found a letter pinned to their mother’s
chest.
 “Dearest brothers and sisters:
 I am sending you our mother’s remains
for burial there. Sorry I could not come
along as the expenses were so high. You
will find under Mama’s body 12cans of
Libby’s corned beef, and 12 cans Spam.
Just divide these among yourselves. On
Mama’s feet is a brand new pair of
Reeboks (size 8 for Junior).
There are 4 pairs of Reeboks under
Mama’s head for Meloy’s sons. Mama is
wearing six Ralph Lauren T-shirt, one
for Manong Roy and the rest for my
nephews. Mama is wearing one dozen
Wonder bras and 2 dozens Victoria’s
Secret panties to be distributed among
my nieces and cousins.
Mama is also wearing 8 pairs of Dockers pants.
Kuya, Diko, please take one each and give the
rest to your boys. The Swiss watch Ate asked
for is on Mama’s left wrist. Auntie Sol, Mama
is wearing the earrings, ring and necklace
you asked for. The 6 pairs of Chanel
stockings that Mama is also wearing are for
teen age girls. I hope they like the colors.
Your loving sister,
Nene.
This was printed in the book: Sociology Focus in the Philippines by
Panopio and Raymundo which was published in Malaya, 7 May 2002
by Dahli Aspellera.
WHAT ARE VALUES?
Culturally, Values
are define as
standards by which
people assess
desirability, goodness
and beauty.
Values are statement
about what ought to
be. (Macciones 1997:70)
 Values are considered
as the expression of
the ultimate end, goal
or purpose of social
action. (Inkeles 1964:74)
 According to Parson,
the concept of shared
values refers to the
consensus of morals,
principles, and
standards of behavior.
 They are society’s
moral imperatives that
deal with what ought
to be and are therefore
considered desirable
and important by
members of society.
 In contrast with social
norms, values are
general in nature.
To identify the values operatives in
a society, Robin Williams
presents the four fold test:
1. Extensiveness. This answer
the question, Is a concept
recognized by a
representative number of
people within the society?
2. Duration. This answer the
question, Has the value been
shared in common for
sometime?
3. Intensity. This answer the
question, Do these
values involve the
emotions and are they
taken seriously and
sought after by many?
4. Prestige of its carrier.
This answer the
question, Do these
values provide a ready-
made means for judging
the social worth of
persons or group who
have them?
FORCES THAT SHAPE
CONTEMPORARY PHILIPPINE
VALUES
1. The Oriental Force – the
core of Filipino’s moral and
social conscience and
cultural identity.
This constitute the foundation
of Filipino oriental culture
which include the Aeta,
Indonesian, Malayan,
Hindu, Arabian and
Chinese elements.
 This oriental side of the
Filipino evolved from the
early trade and commerce
and intermarriages
between our Filipino
ancestors and the Chinese
and Hindu merchants, as
well as the wave of
settlements from other
Asian neighbors into the
country.
 Interpersonal and social
relationship revolves
around blood ties,
marriage, and ritual
kinship.
2. The Occidental
Force
– the way of life which
was adapted from the
Spanish and American
culture.
This is attributed to
centuries of Spanish
colonial rule and
American domination
of our country.
Spain introduced the
Roman Catholicism,
fiesta, parochial
school, municipal
building, village plaza
and the compadre
system.
Through Catholicism,
Spain emphasized
the spiritual aspect of
life: the preparation
for life after death
and the faithful
attendance to the
mass.
The compadre system
initiated the Filipino into
the practice of extended
families.
This has served to strengthen
the notorious practice of
nepotism and favoritism in
the social sphere.
The oppressive policies of the
Spanish colonizers, such as
forced labor developed in
the Filipinos a hatred for
manual labor.
The American on the other
hand introduced the ff:
Democratic system of
government.
they popularized education
as the most essential
channel for social mobility
and impose the use of the
English language as the
medium of instruction in the
school system.
This reinforced the
Filipino’s preference for
the academic white-
collar occupation and
encourages the use of
honorific titles.
The American also
introduced into the
Filipino way of life the
values of materialism
and consumerism.
DIFFERENT VALUE ORIENTATIONS
THAT DOMINATES FILIPINOS WAY
OF LIFE
1. NON-RATIONALISM VS
RATIONALISM
 The philosophy implied in
non-rationalism is the idea
that people has to adapt
themselves to nature and the
forces outside themselves.
 Non-rationalism involves an
uncritical acceptance,
reverence and protection of
traditions and rituals.
 In non-rationalism,
there is a resistance to
scientific methods,
unwavering loyalty to
the group, and
unquestioning
obedience to authority.
Example:
Bahala na,
Itinalaga ng Diyos,
Iginuhit ng Tadhana,
Gulong ng palad,
malas, napasubo.
 Rationalism on the
other hand is the
belief that one can
actively control and
manipulate his or her
destiny by systematic
planning, studying and
training.
 A person is greatly
responsible for
determining his/her
success or failure
 The rational person is future-
oriented rather than present
or past-oriented.
 He/she is scientific-oriented
and continuously guided by
curiosity, observation and
experimentation.
 He/she gives high priority to
self expression and creativity
over group conformity and
security.
2. PERSONALISM VS
IMPERSONALISM
The value orientation of
Personalism attaches major
importance to personal factors
which guarantee intimacy,
warmth and security of kinship
and friendship in getting things
done.
Personalism has a deterring
effect on the economic, social
and political growth of our
country.
 In personalism, the Filipinos
way of doing things is centered
too much in personalities.
 The inability to dissociate
personalities from function and
position makes it extremely
difficult for them to really
become objective in making
judgments.
 They resort to pakiusap, areglo
and lakad which weakens the
merit system especially in
employment.
 The value orientation of
Impersonalism refers to the
tendency to eliminate the
influence of friendship or
kinship in working
situations. Behavior is
depersonalized,
standardized or
institutionalized.
 Thus the function a
position, and not of the
person occupying, sets the
patterns of behavior in the
group.
3. PARTICULARISM VS
UNIVERSALISM
The value orientation of
Particularism center their
concerns on sub-group made
up of relatives, friends,
colleagues, associates, religious
affiliates or members of his or
her ethnical regional group.
On the other hand the value
orientation of
Universalism is concern in the
advancement of the collective
national good.
4. NATIONALISM
 It is the advocacy of
making one’s own nation
distinct and separate from
others in intellectual, social,
economic, political and
moral matters.
 It is a feeling of oneness
among the nationals and
seeks to establish the
identity and the good of
one’s nation.
 Nationalism can either
be a factor for evil or
for good. If intense, it
may take the form of
Ethnocentrism(belief in
the superiority of one's
own ethnic group) or of
Xenophobia (fear and
hatred of strangers or
foreigners or of
anything that is strange
or foreign).
Filipino Values
Close Family Ties
The Philippines is known
to be a family centered nation.
The Filipinos recognized their
family as an important social
structure that one must take
care of. They give importance to
the safety and unity of one’s
family. The Filipino family is so
intact that it is common for
members of the same family
work for the same company. It is
also common to find the whole
clan living in the same area as
that the Filipinos are afraid to be
too far from their own family.
Politeness
Filipinos are taught to
become respectful individuals.
This is mainly due to the
influence of Christianity that
tells us to honor both our
parents and our elders.
The use of ‘’po’’ and
‘’’opo’’’ when in conversation
with an elder or someone who
is older is a manifestation of
how Filipinos respect their
elders.
Hospitality
The Filipinos are very
hospitable when it comes
to their fellowmen. They
will invite their visitors to
come into their homes and
offer them treats such as
snacks and drinks after a
long journey.
Gratitude
Gratitude or ‘’’utang na
loob’’’ is a very popular
Filipino characteristic. One
does not forget the good deeds
that others may have done to
him or her especially at times
of great need.
This debt of gratitude
are sometimes abused by
those who have done well to
others as they may ask favors
or things that may either be
unreasonable or beyond the
means of the one in debt.
Shame
Shame or ‘’’Hiya’’’ is
a very common Filipino
value. It is said that
Filipinos would go to great
lengths in order for one
not to be ashamed.
Hiya has a great
influence on one’s
behavior for one will do
everything, even if it is
beyond his means just to
save his reputation as well
as the family’s.
Flexibility, Adaptability,
and Creativity
Filipino's sense of joy and
humor is evident in their
optimistic approach to life and
its travails. The ability to laugh
at themselves and their
predicament is an important
coping mechanism that
contributes to emotional
balance and a capacity to
survive.
These are manifested in
the ability to adjust to often
difficult circumstances and
prevailing physical and social
environments.
Loyalty
Loyalty or
‘’’Pakikisama’’’ is another
Filipino value. Filipinos are
said to be loyal to their
friends and fellowmen in
order to ensure the peace
in the group. This is
manifested in their basic
sense of justice and
fairness and concern for
other's well being.
Hard work and Industry
The related capacity
for hard work and industry
among Filipinos is widely
recognized. Filipinos are
universally regarded as
excellent workers who
perform well whether the
job involves physical labor
and tasks or highly
sophisticated technical
functions.
Resignation
Trust in God or
the concept of ‘’’Bahala
na’’’ has been over-
used time and again.
This ideal is used when
a person does not
know what to do or is
to lazy to do anything
at all.
Amor Propio
It is high self-esteem and
is shown in the sensitivity of a
person to hurt feelings and
insults, real or imagined.
This is manifested in
“hiya, utang na loob (such as
the use of polite language, soft
voice, gentle manner and
indirect approaches like
employing intermediaries and
euphemism and ambiguous
expression to avoid directness
and frankness.
 The Filipinos finds it
difficult to say “no” to a
request or an invitation
and instead use expression
like kuwan, marahil, tila
nga and pipilitin ko.
 Forms of amor propio are
behavior patterns, such as,
hele hele bago quire or
pakipot, which requires
that a person initially
refuse, be prodded on,
before accepting an offer;
and delikadesa which
means conformity with the
ethical practice or
expectation of the group.
Different
Viewpoints/Perspectives
on Culture
1. Cultural
Relativism
• This perspective
states that culture
differ.
• It states that elements
of culture should be
viewed on their own
terms rather than in
terms of some
assumed universal
standards that holds
across cultures.
 It implies that there are
different interpretation
of the same or similar
behavior by different
cultures
 Example: Marriage is
monogamy among
Christians but
polygamy among the
Muslims. Among
Christians, polygamy is
immoral but moral and
appropriate among
Muslims.
2. Culture Shock
 This refers to the feeling
of disbelief,
disorganization, and
frustration one experience
when he encounters
cultural patterns which are
different from his because
he is accustomed to his
cultural milieu.
 Example: When a
religious person enters a
nudist camp, he may
experience shock and show
disbelief.
3. Ethnocentrism
 This refers to the tendency to
see the behavior, beliefs, values
and norms of one’s own group as
the only right way of living and to
judge others by those standards.
 It is the feeling of superiority for
one’s own culture and to consider
other culture as inferior, wrong or
strange.
Example: Superiority of the white
race; extreme japans nationalism;
Philippines as the Pearl of the
Orient Seas.
4. Xenocentrism
• This refers to the idea
that what is foreign is best
and that one’s lifestyle,
products or ideas are
inferior to those of
others.
Example: Mania for
imported goods and
foreign lifestyles. Colonial
mentality.
5. Noble Savage
Mentality
 This refers to the
evaluation of one’s culture
and that of others based on
the romantic notion that the
culture and way of life of the
primitives or simple cultures
is better, more acceptable,
and more orderly.
Example: Rural lifestyle is
better because it has simple
needs, fresher air, food and
sunshine and youngster are
not exposed to numerous
crimes and temptations
which abound in the urban
centers.
6. Subculture
 This refers to the way of
life of a smaller group that
include their norms,
values, beliefs and special
languages which makes
them distinct from the
broader society.
 This may be based on
ethnicity, age, social
class, occupational,
political, educational or
religious affiliations, and
regions.
7. Counterculture or
contra culture
 This refers to the way of life
of subgroups whose
standards comes in conflict
with and opposed the
conventional standards of
the dominant culture.
 This may become a threat
to the dominant society and
are considered social
problems.
 Example: deviants such as
criminals, juvenile
delinquency, drug
dependents, prostitutes,
terrorists.
8. Culture Lag
 This refers to the gap
between the material and
non-material culture. Most
oftentimes material culture
advances more rapidly and
more readily accepted by
people.
 Example: Muslims readily
accept modern means of
transportation and
communication but remain
steadfast in their religious
belief/faith.
SOCIALIZATION
The process by which society transmit
its cultural values to individuals so
that they can function properly as its
members (Conklin, 1984)
The process whereby the individual is
converted into a person. (As cited by Zulueta in
his book Gen. Sociology)
NATURE VS. NURTURE
Nature (Heredity)
- is the transmission of physical and genetic
traits from parents to offspring. The child’s
physical build and facial appearance are
complex creation of fused genes.
- A Filipino born and raised in Canada may
grow an inch taller than his Filipino parents
because of better nutrition and better living
condition but definitely retains his Malayan
features which are the result of heredity.
Nurture (Environment)
- this constitute the aggregate of
surrounding things and conditions
and greatly affects personality as a
result of a long gradual process.
- The environment provides formative
influences in the shaping of the
foundation of personality that is the
result of the wonders of the genes.
The environment as a determining
factor in personality formation
includes:
a. Geographic environment
- is characterized by the location,
climate, topography and natural
resources.
- People living in tropical regions and
those living in cool regions differ in
personality because of climates.
b. Cultural environment
includes the mode of living, the norms
of behavior, the folkways, mores, laws,
traditions and customs, values and
ideas and other established patterned
ways of the social group.
c. Social environment
is characterized by the various
group of people interacting with
one another in social institution.
Membership in social group
implies exposure to a social
environment.
Different Theories on Personality
Sigmund Freud’s Theory of Personality
Development
“Human personality consist of three major systems
he called the: id, ego and superego.
Human personality is a dynamic interaction of the
three systems and the outside world.
 The id is the biological
component of the self
which is the source of
human drives and urges.
 It is unconscious, illogical
and not integrated. It is
instinctive and centers
around the satisfaction of
basic needs – foods and
sex.
 The ego is that component of
the self that represent the
reason and sanity.
 The ego mediates between
the needs of the individual
and the world of reality and
strives to delay tensions by
way of waiting for suitable
environment to exist.
 The superego is the carrier of
the ideals, customs, traditions
and mores of society.
 Its principal function is to
criticize the ego.
Various Stages of Development
a. Oral Stage (from birth to one year)
Eating is the major source of
satisfaction. Frustration and over-
indulgence at this stage may lead
to over-eating and alcoholism
during adulthood.
b. Anal Stage (one to three years)
Toilet training at this stage
constitutes an influencing factor in
personality development.
c. Phallic Stage (three to six years)
The greatest source of pleasure of
the child comes from the sex organs.
d. Latency period (six to adolescence)
In this stage, children turn their
attention to people outside their
families – friends, teachers, and
neighbors and erotic impulses are
inactive.
e. Genital state (adolescence and
beyond)
The sexual impulses become active
again and the individual focuses on
the opposite sex, looks around for a
future partner, and prepares for
marriage and adult responsibilities.
Jung’s Theory of Personality:
“ There are two major disposition of personality: the
extroversion and the introversion.
The extrovert disposition orients the individual
towards the outside world, while the introvert
disposition orients the individual towards the inner
world.
These two opposite feelings are both present in
personality; but ordinarily, one is dominant while the
other is subordinate and unconscious.
Ways of Improving Personality:
1. By having a sound philosophy in life.
Philosophy in life acts as a guiding principles
that will direct one’s relationship with other
people.
2. By showing genuine interest in the welfare of
others.
3. By learning from mistakes.
4. By being sincere to oneself and to others.
5. By doing one’s roles in the making the
home a place where love and respect
are permanently established.
6. By putting into practice desirable habits
and attitudes to be internalized.
7. By practicing socially accepted values
through socialization.
8. By following Socrates’ dictum “Know
thyself”.
Two Important Components of Social
Self:
1. The Self Concept, or the way he looks at
himself, his image, his aspirations and
expectations, his philosophical orientation,
his talents and limitations, his achievements
and failures, and his notion of how others
look at him.
2. The Person’s conception of others as he
sees himself through the eyes of other
people and tries to see how they evaluate his
appearance, attitudes and performance.
Major Agents of
Socialization
Family - is considered as the
main link between the
individual and society.
This is where the most
significant socializing process
takes place.
This is where the individual first
gains experiences and learn
social values of love, affection,
kindness, sympathy, charity,
hope truth, honesty, justice,
respect for elders and worship
of God.
School
- This the primary agent for
weaning the child from home
and introduce him in the
society.
- This is where the child gets his
formal instruction and
reinforces the learning that
he got from the family.
Formal socialization is carried
out by professionals . They
provide guidance and skills in
learning not only the culture
of society but also knowledge
and skills preparatory to earn
a living.
Church
The church is another
significant agent of
socialization. Children are
brought to the church by
their parents as early as
infancy and are initiated
early into saying their
prayers and forming their
notion of God.
Peer Group
- This is another powerful
source of information
and socialization.
- This agent of
socialization affects our
attitudes towards
others, our manner of
speaking, manner of
dressing, our
relationship with the
opposite sex, job
choices, hobbies and
recreational activities.
Mass Media
- Before, books, comics and
magazines were the main
sources of reading
materials used for
socialization. Today aside
from these old sources,
three important sources of
mass media are radio,
movies and TV. Concerns
have been raised as to the
time spent by children in
watching TV.
IMPORTANCE OF SOCIALIZATION
 Socialization makes an individual
human. Without socializing with its
agents man may become brute animal.
 Socialization gives an individual his/her
status with corresponding role to play
as member of a group.
 Socialization develops the personality
of an individual.
SOCIAL INTERACTION
AND SOCIAL PROCESS
126
Basically, individual
join other individual to
live in groups and form
societies for the reason
of :
SURVIVAL
127
This is based on the
premise that in unity,
there is strength.
Social interaction
( According to Mack and Pease) - is the process of
defining and responding to various action and
reaction of individuals in a social situation.
128
129
It is a basic social process which provides the
broadest term for describing dynamic social
relationship.
130
(According to Newcomb) It is a process by
which individual notice and respond to others
who in turn notice and respond to him.
Awareness
of action
Perception
of action
Further processing
of action
Response
131
The Process of Social Interaction
SOCIAL PROCESS
In the book Gen. Sociology by Panopio, et
al it has been said that the concept of social
process was first discussed by Park and Burgess
who referred social process as “ the name for all
changes which can be regarded as changes in
the life of the group.
(According to House) it refers to the patterned
and recurrent form of social interaction. They
are form of interaction that are repeated.
132
1. Basic Social Processes
1.1 Cooperation - this
means the mutual aid or
alliance of persons or groups
seeking common goal and to
share the benefits.
133
Types of cooperation:
a. Primary Cooperation - a
type of cooperation wherein
individuals share the task and
rewards with all the members.
b. Secondary Cooperation -
a
cooperation where skills and
efforts were mutually shared for
personal satisfaction and interest.
134
Function of cooperation
a. makes for social cohesion
and integration between
groups.
b. contribute to social
stability and order.
c. Foster consensus and
compromise in various social
issues.
135
1.2 Differentiation - this is some
kind of specialization statuses and
roles which is related to the
division of labor.
1.3 Competition - (According to
Mack and Pease) - a less violent
form of opposition where persons
or groups struggle focusing on the
reward or goal rather than the
competitor.
136
Function of Competition
a. assign each individual or
group his place in the social
system.
b. plays a role in the
selection of the
members of the different
functional groups.
c. encourage achievement
and leads to efficiency.
137
1.4 Conflict - (According to
Mack & Pease)
- is a direct and openly
antagonistic struggle of
persons or groups for the same
object or end which generally
characterized by emotionalized
and violent opposition.
Conflict happens when rules
are broken.
138
Function of Conflict
a. it may help establish unity
within the group threatened by
hostile feelings among the
members.
b. it provides an outlet for the
expression of suppressed
emotions and frustrations.
139
2. DERIVED SOCIAL PROCESS
2.1 Accommodation (Mack &
Pease) - it refers to the
conscious effort of men to
develop working arrangement
among themselves to suspend
conflict and make their relation
a more tolerable and less
wasteful of energy.
140
Forms of Accomodation
a. Domination - a process in
which stronger party imposes
its will and make the other
yield.
b. Truce - is an agreement to
cease hostilities or fighting for
a certain period of time.
141
c. Compromise - refers to the
giving up by both parties of
some of their demands and
mutual giving of concessions.
d. Conciliation and Mediation
-these refers to selecting a
third party to reconcile the
differences.
142
d.1 Conciliation - the third
party do not make
recommendation but effort is
being made to get both
parties to come into terms.
d.2 Mediation - the third
party offer suggestions for
bases for a settlement which
has not been put forward by
either party.
143
e. Arbitration - a special
method of settling dispute
through the effort of a third
party who may be chosen by
contending parties or appointed
by an agency with power.
f. Toleration - this is a process
of accommodation without
formal agreement. This is a
result of “ live and let live “
policy.
144
2.2 Assimilation - (Burgess
and Park) - a process of
interpenetration and fusion
in which a person or groups
acquire the memories,
sentiments and attitudes by
sharing their experiences
and history.
145
2.3 Amalgamation -
is the intermarriage
of persons coming
from different
ethnic group
resulting in some
kind of biological
fusion.
146
147
2.4 Acculturation - is
the process by which
societies of different
cultures are modified
through fairly close and
long-continued contact
but do not blend with
one another.
The Development of Sociology as a Scientific Discipline
The Development of Sociology as a Scientific Discipline
The Development of Sociology as a Scientific Discipline
The Development of Sociology as a Scientific Discipline
The Development of Sociology as a Scientific Discipline

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สัปดาห์ที่ 2 กระบวนทัศน์ทางสังคมวิทยาสัปดาห์ที่ 2 กระบวนทัศน์ทางสังคมวิทยา
สัปดาห์ที่ 2 กระบวนทัศน์ทางสังคมวิทยา
 
Historical setting in which Sociology appeared as a discipline.
Historical setting in which Sociology appeared as a discipline.Historical setting in which Sociology appeared as a discipline.
Historical setting in which Sociology appeared as a discipline.
 

The Development of Sociology as a Scientific Discipline

  • 1.
  • 2. Etymological meaning:  logus, which means science or study.  socius, which means group or partners.  Hence, sociology deals with the study of groups.  According to Joseph Fichter, sociology is the scientific study of patterned shared behavior.  Sociology then is the branch of social science that deals on the scientific study of human social behavior.
  • 3.  It is the science of society and the social interactions taking place therein.  It deals with the study of people living in interdependence.  The main focus of sociology is the group rather than the individuals.  Sociologists are interested in the ways in which people act toward, respond to, and influence on another.
  • 4. Sociology is:  the science of society (Ward and Sumner)  the science of social phenomena (Giddings)  the science of institution (Durkheim)  the science of social organization and social change (Kovalevsky)  the science that studies human relationship (Simmels)  the study of social action (Weber)  the science of social process (Small)  the science of collective behavior (Park)
  • 5. Subject Matter of Sociology: 1. Society - the broadest grouping of people who share a common set of habits, ideas, and attitudes, who live in a definite territory and consider themselves as a social unit. 2. Human Social Interaction - a process by which the individual notices, responds to or perceives others who in turn notice, respond and perceives him.
  • 6. Historical Background Sociology has a very short history. Before the mid-1800s, the study of sociology was the domain of social philosophers.
  • 7. Origins The new discipline of sociology began to emerge in the middle of the 19th century in the context of sweeping changes the Industrial Revolution brought to Europe. Industrialization threw into turmoil societies that had been relatively stable for centuries. New technologies and industries changed the face of the social and physical environment.
  • 8. Two other factors besides industrialization encouraged the development of society: 1. Natural sciences 2. Exposure of Europeans to the radically different societies in Africa, Asia, and Americas that their colonial empires had engulfed.
  • 9. Emergence of Sociology Henri St. Simon (1760 – 1825) - a French socialist theorist. - Opposed feudal and military system and advocated a form of state-technocratic socialism, an arrangement where industrialists would lead society and found a national community based upon cooperation and technological progress, which would be capable of eliminating poverty of the lower classes.
  • 10. August Comte ( 1798-1857)  Coined the word sociology.  French Mathematician and philosopher  advocated the need of applying scientific procedures on sociological investigation.  Based on the philosophy of Positivism, he identified three stages in understanding society: Law of 3 stages: a.) Theological or Fictitious b.) Metaphysical or Abstract c.) Scientific or Positivism
  • 11. Karl Marx (1818-1883) A philosopher, economist and social activist. He regarded private property and capitalism as the root of poverty.  Two of his enduring legacies are his theories of “Economic Determinism” and the “Dialectic.” Marx hoped to encourage conflict and ignite the revolution that would bring about the desired change.
  • 12. Herbert Spencer (1820-1903)  He was an English Philosopher who compared society to an organism which continually changed to adapt to its environment.  He believed that social progress is inevitable Principle of the Survival of the Fittest.  He is best known for his social evolution. Survival of the Fittest means that through natural selection (a gradual weeding out of the weak and malfunctioning parts) only the optimal social arrangement would eventually remain.
  • 13. Emile Durkheim (1855-1917 )  French intellectual who viewed society as a total entity, more than the sum of its parts.  On his classic study entitled “Suicide”, when society over- regulates and there is less freedom, fatalistic suicide occurs.  When there is too much freedom and less regulation, anomic suicide will occur.(Unstable due to moral breakdown/alienation)
  • 14. Max Weber (1864-1920)  German economist, historian and philospher.  He believes that to understand the behavior of the individual, we have to understand the meaning of individual attributes to that behavior.  Weber’s work was the basis for “Verstehen Sociology.” Verstehen is a German word meaning “understanding.”  He also believed of moving toward bureaucratic society that is based on common acceptance of reasons and legal rules. (too rigid)
  • 15. William Graham Sumner (1840-1910) He taught the first course in sociology at Yale University in 1876. He was greatly influenced by the evolutionary theory on human behavior of Spencer His greatest contribution is the study of folkways and mores.
  • 16. Lester Frank Ward (1841- 1913 ) He was the forerunner among American sociologist who was a liberal social reformer. He believed that social progress is possible only through intelligent social action. He advocated the use of scientific knowledge to guide the restructuring of society towards its improvement.
  • 17. Albion Small The founder of the first Department of Sociology in the United States at the University of Chicago in Chicago, Illinois in 1892. He was influential on the establishment of sociology as a valid field of academic study.  He is the founder of the American Journal of Sociology.
  • 18.  Sociology in the Philippines started as a college subject taught in UST in 1896, UP in 1911 and Silliman University in 1919.  Fr. Valentin Marin was the first to teach sociology in UST in 1896.  Serafin Macaraig was the first Filipino sociologist who obtained a doctoral degree in sociology.
  • 19. The development of sociology in the Philippines is brought about by two realities, namely: a.) sociology as a course in the tertiary level and b.) the use of sociological knowledge to applied disciplines.
  • 20. The development of sociology may de divided into 3 stages or how sociology was viewed: a.) sociology as social philosophy was taught from the normative point of view. b.) sociology as problem oriented or welfare oriented was viewed as a solution to social problem. c.) sociology as scientific discipline served as a tool of the government and private sectors in their expansion and developmental goals.
  • 21. SCOPE OF SOCIOLOGY 1. Social Interaction - a social process wherein one notice, perceive and respond to another who in turn notice, perceive and respond to. 2. Social Organization - an ordered social relationship of person or group composed of system of norms, system of roles and system of sanction as well as ranking system. 3. Social Change - refers to variation or modification in the pattern of social organization, groups or entire society.
  • 22. 4. Social Structure - it is an interdependent network of roles and hierarchy of statuses w/c define the reciprocal expectation and the power arrangement of the members of the total unit guided by norms. 5. Social Acts - refers to the action done by man collectively. 6. Social Relation - refers to the logical or natural association between two or more person/s.
  • 23. AREAS OF SOCIOLOGY 1. Social Organization - this area investigates social group, institution, stratification and social mobility. 2. Social Psychology - this area studies human nature as the outcome or result of group life, personality formation, social attitudes and collective behavior.
  • 24. 3. Social Change - this area studies the changes in culture and social relations as well as current social problems. 4. Human Ecology - this area studies the behavior of a given population and its relationship to the group’s present social institution.
  • 25. 5. Population Studies - this area is concerned with population numbers, composition, change and quantity as they influence the economic, political and social system. 6. Sociological Theory and Method - this area is concerned with testing the applicability of the principles of group life as bases for the regulation of man’s social environment.
  • 26. 7. Applied Sociology - this area is concerned with the application of the findings of pure sociological research to various fields, example: criminology, penology, social works.
  • 27. Importance of Sociology: 1. To obtain factual information about our society and the different aspect of our social life. 2. To learn the application of scientific information to daily life and problems. 3. It broadens our experience as we learn to discard our prejudices and becomes more tolerant of the custom of other people.
  • 28. APPROACHES IN SOCIOLOGY 1. Evolutionary Approach - it is an approach which offers a satisfying explanation on how groups exist, grow and develop. - This early theoretical approach was based on the work of August Comte and Herbert Spencer. - Sociologists used this approach as a frame of reference to look for pattern of change. The change may be seen in the context of the development of cycle or in terms of levels or stages of completeness.
  • 29. 2. Inter-actionist Approach - an approach which stresses the social origin of personality development and human behavior. - This approach offers no grand theories of society since society and institutions are conceptual abstraction and only people and their interaction can be studied directly.
  • 30.  Two sociologists, Herbert Mead and Charles Horton Cooley stressed the social origin of personality.  Mead noticed that people interact mainly through symbols, which include signs, gestures, and most importantly, written and spoken word.  This approach has produced greater depth into personality development and human behavior.
  • 31. 3. Functionalist Approach  an approach which viewed society as a stable system of cooperating groups operating orderly according to a generally accepted norms.  This approach present that society tend to maintain a balanced and harmonious equating system because most members share a set of rules and values.  Talcott Parsons and Robert Merton, two contemporary sociologists, maintained that every institution fulfills certain functions
  • 32. 4. Conflict Approach  an approach which perceived society as unstable system of opposing groups.  This approach stem from the work of different scholars but is most directly based from the book of Karl Marx who saw that class conflict and class exploitation are the prime moving forces in the history of men.
  • 33. Culture  is derived from the Latin word cultus which means care or cultivation (Etymological meaning)  is a complex whole which includes knowledge, belief, art, law, morals, customs and any other capabilities and habits acquired by man as a member of society. (Most quoted definition given by Edward B. Tylor, an English anthropologist)
  • 34. a state of refinement, of being well-versed in the arts, philosophy and languages. This refers to an individual’s taste, inclination and interest in the fine arts. (Popular meaning)
  • 35. Various definition of culture. Descriptive – with emphasis on social heritage Normative – with emphasis on rules or ways Psychological – with emphasis on adjustment Structural – with emphasis on the pattern or organization of culture Generic – with emphasis on culture as a product or artifact.
  • 36. Culture is man’s social heritage (anything that has been transmitted from the past or handed down by tradition) which has been transmitted to communicate, that is, to carry our ideas, thought, and feelings from one person to another so that they are understood.
  • 37. Culture tells man what to do, what not to do and how to do things. Culture represents the design or recipe for living. Man’s culture is unique to man; but culture in various societies differ. Culture is closely associated with civilization.
  • 38. CHARACTERISTICS OF CULTURE 1. Culture is learned The knowledge, beliefs, arts, laws, morals, customs and any other capabilities and habits which constitute one’s culture are acquired during the course of one’s life and not transmitted genetically.
  • 39. Culture is derived from the family and other social groups and institutions through the means of: a. conditioning b. Imitation c. suggestions d. informal and formal instruction e. mass communication
  • 40. 2. Culture is transmitted Man is able to convey his idea through the transmission of culture by training the members in accordance with expected patterns of behavior and conditioning the child animal tendencies toward the acquisition of attitudes which are essential in social life.
  • 41. 3. Culture is social. It is a group product developed by many persons interacting in a group and a result of the accumulation of knowledge and group expectation.
  • 42. 4. Culture is ideational. Within the culture are group habits considered as ideal pattern of behavior which members are expected to follow. However, in terms of specific expectations and types of behavior, we find that not all individual or groups follow the behavior pattern which is considered the right, the good and the moral way.
  • 43. 5. Culture is gratifying There are biological needs like the need for food, shelter and sex. There are also socio-cultural needs like the need to be recognized, the need to have education and the need to be approved. Culture has provisions to satisfy the biological and socio cultural
  • 44. 6. Culture is adaptive All culture are always changing and these changes represent adjustments or adaptation to the various conditions of life including their physical, social and supernatural environment. The change may occur as a result of discoveries, inventions and cultural borrowing. The acceptance of change depends on the exposure of its members to new ideas ways which were different from their own.
  • 45. MAJOR COMPONENTS OF CULTURE CULTURE Social Norms Ideas Material Things Folkways Mores Laws Fashion/Fad/Craze Beliefs Values 45
  • 46. MAJOR COMPONENTS OF CULTURE A.Social Norms > These are group expectation or guidelines that people are supposed to follow in their relationship. > These are guides or model of behavior which tells what is proper or improper, appropriate or inappropriate, right or wrong in a given situation.
  • 47.  It is usually in the form of rules, standards or prescription followed by people who follows certain roles. Example: norms of conduct for doctors, teachers, students, mothers, fathers, etc.  Sanction are introduced to ensure that social norms are followed and expectations obeyed.
  • 48. Sanction – is a system of giving rewards and punishment to encourage socially acceptable behavior and to conform or behave in ways prescribed for them to follow.
  • 49. 2 forms of Sanction 1. Formal sanctions – these are usually in written form and enforced by person in authority. It may come in the form of medal of honor, promotion, demotion, fine or imprisonment 2. Informal sanctions – these are usually in verbal and may come in the form of gossip, public opinion, giving or withdrawal of love or friendship.
  • 50. Sub-components of Social Norms 1. Folkway  It is customary ways of behaving and doing things.  It is repetitive or typical habits and pattern of expected behavior.  It includes rules or customs of eating, sleeping, dressing, cooking, working, modes of greeting and farewell, burial, marriage, etc.
  • 51. 2. Mores These are special folkways that become vital (important) to the welfare of the people and to their most cherished values. These are folkways with ethical and moral values and are associated with strong feelings about right and truth. One important feature of Mores is that failure to observe or follow them bring upon the violator censure or blame of the group. Violators of Mores is regarded as immoral, sinful, vicious or anti- social.
  • 52. 3. Laws It is formalized social norms enacted or made by the proper authorities so that people would act accordingly. It supplements and reinforces the folkways and mores to maintain peace and order.
  • 53. 4.Fashion, Fad, Craze It is short lived social norms which demand compliance at the time they operate. These may become powerful regulator of behavior in urban areas and industrialized centers. These include styles of dresses, bags, shoes and hair or styles of houses, furniture, cars and gadgets.
  • 54. MaterialThings These refers to the concrete and tangible things that man creates and uses. These ranges from prehistoric stone tools of primitive man to the more advanced gadgets and machines of the modern man. To understand the material things fully, one must know their uses, the corresponding body of knowledge and skills for their effective use and the beliefs and values attached to them.
  • 55. Importance of Culture Culture distinguished man from animal. Culture sets a pre-conditioning factor for the development of man’s personality Culture provides knowledge which enable man to survive physically and socially. Culture is a tool for analyzing human behavior.
  • 56. PHILIPPINE VALUES A family in the Philippines was puzzled when the coffin of their deceased mother arrived from the US sent by their sister. The tiny corpse was jammed so tightly into the box that their mother’s face was flattened against the glass lid. When the family opened the coffin they found a letter pinned to their mother’s chest.
  • 57.  “Dearest brothers and sisters:  I am sending you our mother’s remains for burial there. Sorry I could not come along as the expenses were so high. You will find under Mama’s body 12cans of Libby’s corned beef, and 12 cans Spam. Just divide these among yourselves. On Mama’s feet is a brand new pair of Reeboks (size 8 for Junior).
  • 58. There are 4 pairs of Reeboks under Mama’s head for Meloy’s sons. Mama is wearing six Ralph Lauren T-shirt, one for Manong Roy and the rest for my nephews. Mama is wearing one dozen Wonder bras and 2 dozens Victoria’s Secret panties to be distributed among my nieces and cousins.
  • 59. Mama is also wearing 8 pairs of Dockers pants. Kuya, Diko, please take one each and give the rest to your boys. The Swiss watch Ate asked for is on Mama’s left wrist. Auntie Sol, Mama is wearing the earrings, ring and necklace you asked for. The 6 pairs of Chanel stockings that Mama is also wearing are for teen age girls. I hope they like the colors. Your loving sister, Nene. This was printed in the book: Sociology Focus in the Philippines by Panopio and Raymundo which was published in Malaya, 7 May 2002 by Dahli Aspellera.
  • 60. WHAT ARE VALUES? Culturally, Values are define as standards by which people assess desirability, goodness and beauty. Values are statement about what ought to be. (Macciones 1997:70)
  • 61.  Values are considered as the expression of the ultimate end, goal or purpose of social action. (Inkeles 1964:74)  According to Parson, the concept of shared values refers to the consensus of morals, principles, and standards of behavior.
  • 62.  They are society’s moral imperatives that deal with what ought to be and are therefore considered desirable and important by members of society.  In contrast with social norms, values are general in nature.
  • 63. To identify the values operatives in a society, Robin Williams presents the four fold test: 1. Extensiveness. This answer the question, Is a concept recognized by a representative number of people within the society? 2. Duration. This answer the question, Has the value been shared in common for sometime?
  • 64. 3. Intensity. This answer the question, Do these values involve the emotions and are they taken seriously and sought after by many? 4. Prestige of its carrier. This answer the question, Do these values provide a ready- made means for judging the social worth of persons or group who have them?
  • 65. FORCES THAT SHAPE CONTEMPORARY PHILIPPINE VALUES 1. The Oriental Force – the core of Filipino’s moral and social conscience and cultural identity. This constitute the foundation of Filipino oriental culture which include the Aeta, Indonesian, Malayan, Hindu, Arabian and Chinese elements.
  • 66.  This oriental side of the Filipino evolved from the early trade and commerce and intermarriages between our Filipino ancestors and the Chinese and Hindu merchants, as well as the wave of settlements from other Asian neighbors into the country.  Interpersonal and social relationship revolves around blood ties, marriage, and ritual kinship.
  • 67. 2. The Occidental Force – the way of life which was adapted from the Spanish and American culture. This is attributed to centuries of Spanish colonial rule and American domination of our country.
  • 68. Spain introduced the Roman Catholicism, fiesta, parochial school, municipal building, village plaza and the compadre system. Through Catholicism, Spain emphasized the spiritual aspect of life: the preparation for life after death and the faithful attendance to the mass.
  • 69. The compadre system initiated the Filipino into the practice of extended families. This has served to strengthen the notorious practice of nepotism and favoritism in the social sphere. The oppressive policies of the Spanish colonizers, such as forced labor developed in the Filipinos a hatred for manual labor.
  • 70. The American on the other hand introduced the ff: Democratic system of government. they popularized education as the most essential channel for social mobility and impose the use of the English language as the medium of instruction in the school system.
  • 71. This reinforced the Filipino’s preference for the academic white- collar occupation and encourages the use of honorific titles. The American also introduced into the Filipino way of life the values of materialism and consumerism.
  • 72. DIFFERENT VALUE ORIENTATIONS THAT DOMINATES FILIPINOS WAY OF LIFE 1. NON-RATIONALISM VS RATIONALISM  The philosophy implied in non-rationalism is the idea that people has to adapt themselves to nature and the forces outside themselves.  Non-rationalism involves an uncritical acceptance, reverence and protection of traditions and rituals.
  • 73.  In non-rationalism, there is a resistance to scientific methods, unwavering loyalty to the group, and unquestioning obedience to authority. Example: Bahala na, Itinalaga ng Diyos, Iginuhit ng Tadhana, Gulong ng palad, malas, napasubo.
  • 74.  Rationalism on the other hand is the belief that one can actively control and manipulate his or her destiny by systematic planning, studying and training.  A person is greatly responsible for determining his/her success or failure
  • 75.  The rational person is future- oriented rather than present or past-oriented.  He/she is scientific-oriented and continuously guided by curiosity, observation and experimentation.  He/she gives high priority to self expression and creativity over group conformity and security.
  • 76. 2. PERSONALISM VS IMPERSONALISM The value orientation of Personalism attaches major importance to personal factors which guarantee intimacy, warmth and security of kinship and friendship in getting things done. Personalism has a deterring effect on the economic, social and political growth of our country.
  • 77.  In personalism, the Filipinos way of doing things is centered too much in personalities.  The inability to dissociate personalities from function and position makes it extremely difficult for them to really become objective in making judgments.  They resort to pakiusap, areglo and lakad which weakens the merit system especially in employment.
  • 78.  The value orientation of Impersonalism refers to the tendency to eliminate the influence of friendship or kinship in working situations. Behavior is depersonalized, standardized or institutionalized.  Thus the function a position, and not of the person occupying, sets the patterns of behavior in the group.
  • 79. 3. PARTICULARISM VS UNIVERSALISM The value orientation of Particularism center their concerns on sub-group made up of relatives, friends, colleagues, associates, religious affiliates or members of his or her ethnical regional group. On the other hand the value orientation of Universalism is concern in the advancement of the collective national good.
  • 80. 4. NATIONALISM  It is the advocacy of making one’s own nation distinct and separate from others in intellectual, social, economic, political and moral matters.  It is a feeling of oneness among the nationals and seeks to establish the identity and the good of one’s nation.
  • 81.  Nationalism can either be a factor for evil or for good. If intense, it may take the form of Ethnocentrism(belief in the superiority of one's own ethnic group) or of Xenophobia (fear and hatred of strangers or foreigners or of anything that is strange or foreign).
  • 82. Filipino Values Close Family Ties The Philippines is known to be a family centered nation. The Filipinos recognized their family as an important social structure that one must take care of. They give importance to the safety and unity of one’s family. The Filipino family is so intact that it is common for members of the same family work for the same company. It is also common to find the whole clan living in the same area as that the Filipinos are afraid to be too far from their own family.
  • 83. Politeness Filipinos are taught to become respectful individuals. This is mainly due to the influence of Christianity that tells us to honor both our parents and our elders. The use of ‘’po’’ and ‘’’opo’’’ when in conversation with an elder or someone who is older is a manifestation of how Filipinos respect their elders.
  • 84. Hospitality The Filipinos are very hospitable when it comes to their fellowmen. They will invite their visitors to come into their homes and offer them treats such as snacks and drinks after a long journey.
  • 85. Gratitude Gratitude or ‘’’utang na loob’’’ is a very popular Filipino characteristic. One does not forget the good deeds that others may have done to him or her especially at times of great need. This debt of gratitude are sometimes abused by those who have done well to others as they may ask favors or things that may either be unreasonable or beyond the means of the one in debt.
  • 86. Shame Shame or ‘’’Hiya’’’ is a very common Filipino value. It is said that Filipinos would go to great lengths in order for one not to be ashamed. Hiya has a great influence on one’s behavior for one will do everything, even if it is beyond his means just to save his reputation as well as the family’s.
  • 87. Flexibility, Adaptability, and Creativity Filipino's sense of joy and humor is evident in their optimistic approach to life and its travails. The ability to laugh at themselves and their predicament is an important coping mechanism that contributes to emotional balance and a capacity to survive. These are manifested in the ability to adjust to often difficult circumstances and prevailing physical and social environments.
  • 88. Loyalty Loyalty or ‘’’Pakikisama’’’ is another Filipino value. Filipinos are said to be loyal to their friends and fellowmen in order to ensure the peace in the group. This is manifested in their basic sense of justice and fairness and concern for other's well being.
  • 89. Hard work and Industry The related capacity for hard work and industry among Filipinos is widely recognized. Filipinos are universally regarded as excellent workers who perform well whether the job involves physical labor and tasks or highly sophisticated technical functions.
  • 90. Resignation Trust in God or the concept of ‘’’Bahala na’’’ has been over- used time and again. This ideal is used when a person does not know what to do or is to lazy to do anything at all.
  • 91. Amor Propio It is high self-esteem and is shown in the sensitivity of a person to hurt feelings and insults, real or imagined. This is manifested in “hiya, utang na loob (such as the use of polite language, soft voice, gentle manner and indirect approaches like employing intermediaries and euphemism and ambiguous expression to avoid directness and frankness.
  • 92.  The Filipinos finds it difficult to say “no” to a request or an invitation and instead use expression like kuwan, marahil, tila nga and pipilitin ko.  Forms of amor propio are behavior patterns, such as, hele hele bago quire or pakipot, which requires that a person initially refuse, be prodded on, before accepting an offer; and delikadesa which means conformity with the ethical practice or expectation of the group.
  • 94. 1. Cultural Relativism • This perspective states that culture differ. • It states that elements of culture should be viewed on their own terms rather than in terms of some assumed universal standards that holds across cultures.
  • 95.  It implies that there are different interpretation of the same or similar behavior by different cultures  Example: Marriage is monogamy among Christians but polygamy among the Muslims. Among Christians, polygamy is immoral but moral and appropriate among Muslims.
  • 96. 2. Culture Shock  This refers to the feeling of disbelief, disorganization, and frustration one experience when he encounters cultural patterns which are different from his because he is accustomed to his cultural milieu.  Example: When a religious person enters a nudist camp, he may experience shock and show disbelief.
  • 97. 3. Ethnocentrism  This refers to the tendency to see the behavior, beliefs, values and norms of one’s own group as the only right way of living and to judge others by those standards.  It is the feeling of superiority for one’s own culture and to consider other culture as inferior, wrong or strange. Example: Superiority of the white race; extreme japans nationalism; Philippines as the Pearl of the Orient Seas.
  • 98. 4. Xenocentrism • This refers to the idea that what is foreign is best and that one’s lifestyle, products or ideas are inferior to those of others. Example: Mania for imported goods and foreign lifestyles. Colonial mentality.
  • 99. 5. Noble Savage Mentality  This refers to the evaluation of one’s culture and that of others based on the romantic notion that the culture and way of life of the primitives or simple cultures is better, more acceptable, and more orderly. Example: Rural lifestyle is better because it has simple needs, fresher air, food and sunshine and youngster are not exposed to numerous crimes and temptations which abound in the urban centers.
  • 100. 6. Subculture  This refers to the way of life of a smaller group that include their norms, values, beliefs and special languages which makes them distinct from the broader society.  This may be based on ethnicity, age, social class, occupational, political, educational or religious affiliations, and regions.
  • 101. 7. Counterculture or contra culture  This refers to the way of life of subgroups whose standards comes in conflict with and opposed the conventional standards of the dominant culture.  This may become a threat to the dominant society and are considered social problems.  Example: deviants such as criminals, juvenile delinquency, drug dependents, prostitutes, terrorists.
  • 102. 8. Culture Lag  This refers to the gap between the material and non-material culture. Most oftentimes material culture advances more rapidly and more readily accepted by people.  Example: Muslims readily accept modern means of transportation and communication but remain steadfast in their religious belief/faith.
  • 103. SOCIALIZATION The process by which society transmit its cultural values to individuals so that they can function properly as its members (Conklin, 1984) The process whereby the individual is converted into a person. (As cited by Zulueta in his book Gen. Sociology)
  • 104. NATURE VS. NURTURE Nature (Heredity) - is the transmission of physical and genetic traits from parents to offspring. The child’s physical build and facial appearance are complex creation of fused genes. - A Filipino born and raised in Canada may grow an inch taller than his Filipino parents because of better nutrition and better living condition but definitely retains his Malayan features which are the result of heredity.
  • 105. Nurture (Environment) - this constitute the aggregate of surrounding things and conditions and greatly affects personality as a result of a long gradual process. - The environment provides formative influences in the shaping of the foundation of personality that is the result of the wonders of the genes.
  • 106. The environment as a determining factor in personality formation includes: a. Geographic environment - is characterized by the location, climate, topography and natural resources. - People living in tropical regions and those living in cool regions differ in personality because of climates.
  • 107. b. Cultural environment includes the mode of living, the norms of behavior, the folkways, mores, laws, traditions and customs, values and ideas and other established patterned ways of the social group.
  • 108. c. Social environment is characterized by the various group of people interacting with one another in social institution. Membership in social group implies exposure to a social environment.
  • 109. Different Theories on Personality Sigmund Freud’s Theory of Personality Development “Human personality consist of three major systems he called the: id, ego and superego. Human personality is a dynamic interaction of the three systems and the outside world.
  • 110.  The id is the biological component of the self which is the source of human drives and urges.  It is unconscious, illogical and not integrated. It is instinctive and centers around the satisfaction of basic needs – foods and sex.
  • 111.  The ego is that component of the self that represent the reason and sanity.  The ego mediates between the needs of the individual and the world of reality and strives to delay tensions by way of waiting for suitable environment to exist.
  • 112.  The superego is the carrier of the ideals, customs, traditions and mores of society.  Its principal function is to criticize the ego.
  • 113. Various Stages of Development a. Oral Stage (from birth to one year) Eating is the major source of satisfaction. Frustration and over- indulgence at this stage may lead to over-eating and alcoholism during adulthood. b. Anal Stage (one to three years) Toilet training at this stage constitutes an influencing factor in personality development.
  • 114. c. Phallic Stage (three to six years) The greatest source of pleasure of the child comes from the sex organs. d. Latency period (six to adolescence) In this stage, children turn their attention to people outside their families – friends, teachers, and neighbors and erotic impulses are inactive.
  • 115. e. Genital state (adolescence and beyond) The sexual impulses become active again and the individual focuses on the opposite sex, looks around for a future partner, and prepares for marriage and adult responsibilities.
  • 116. Jung’s Theory of Personality: “ There are two major disposition of personality: the extroversion and the introversion. The extrovert disposition orients the individual towards the outside world, while the introvert disposition orients the individual towards the inner world. These two opposite feelings are both present in personality; but ordinarily, one is dominant while the other is subordinate and unconscious.
  • 117. Ways of Improving Personality: 1. By having a sound philosophy in life. Philosophy in life acts as a guiding principles that will direct one’s relationship with other people. 2. By showing genuine interest in the welfare of others. 3. By learning from mistakes. 4. By being sincere to oneself and to others.
  • 118. 5. By doing one’s roles in the making the home a place where love and respect are permanently established. 6. By putting into practice desirable habits and attitudes to be internalized. 7. By practicing socially accepted values through socialization. 8. By following Socrates’ dictum “Know thyself”.
  • 119. Two Important Components of Social Self: 1. The Self Concept, or the way he looks at himself, his image, his aspirations and expectations, his philosophical orientation, his talents and limitations, his achievements and failures, and his notion of how others look at him. 2. The Person’s conception of others as he sees himself through the eyes of other people and tries to see how they evaluate his appearance, attitudes and performance.
  • 120. Major Agents of Socialization Family - is considered as the main link between the individual and society. This is where the most significant socializing process takes place. This is where the individual first gains experiences and learn social values of love, affection, kindness, sympathy, charity, hope truth, honesty, justice, respect for elders and worship of God.
  • 121. School - This the primary agent for weaning the child from home and introduce him in the society. - This is where the child gets his formal instruction and reinforces the learning that he got from the family. Formal socialization is carried out by professionals . They provide guidance and skills in learning not only the culture of society but also knowledge and skills preparatory to earn a living.
  • 122. Church The church is another significant agent of socialization. Children are brought to the church by their parents as early as infancy and are initiated early into saying their prayers and forming their notion of God.
  • 123. Peer Group - This is another powerful source of information and socialization. - This agent of socialization affects our attitudes towards others, our manner of speaking, manner of dressing, our relationship with the opposite sex, job choices, hobbies and recreational activities.
  • 124. Mass Media - Before, books, comics and magazines were the main sources of reading materials used for socialization. Today aside from these old sources, three important sources of mass media are radio, movies and TV. Concerns have been raised as to the time spent by children in watching TV.
  • 125. IMPORTANCE OF SOCIALIZATION  Socialization makes an individual human. Without socializing with its agents man may become brute animal.  Socialization gives an individual his/her status with corresponding role to play as member of a group.  Socialization develops the personality of an individual.
  • 127. Basically, individual join other individual to live in groups and form societies for the reason of : SURVIVAL 127 This is based on the premise that in unity, there is strength.
  • 128. Social interaction ( According to Mack and Pease) - is the process of defining and responding to various action and reaction of individuals in a social situation. 128
  • 129. 129 It is a basic social process which provides the broadest term for describing dynamic social relationship.
  • 130. 130 (According to Newcomb) It is a process by which individual notice and respond to others who in turn notice and respond to him.
  • 131. Awareness of action Perception of action Further processing of action Response 131 The Process of Social Interaction
  • 132. SOCIAL PROCESS In the book Gen. Sociology by Panopio, et al it has been said that the concept of social process was first discussed by Park and Burgess who referred social process as “ the name for all changes which can be regarded as changes in the life of the group. (According to House) it refers to the patterned and recurrent form of social interaction. They are form of interaction that are repeated. 132
  • 133. 1. Basic Social Processes 1.1 Cooperation - this means the mutual aid or alliance of persons or groups seeking common goal and to share the benefits. 133
  • 134. Types of cooperation: a. Primary Cooperation - a type of cooperation wherein individuals share the task and rewards with all the members. b. Secondary Cooperation - a cooperation where skills and efforts were mutually shared for personal satisfaction and interest. 134
  • 135. Function of cooperation a. makes for social cohesion and integration between groups. b. contribute to social stability and order. c. Foster consensus and compromise in various social issues. 135
  • 136. 1.2 Differentiation - this is some kind of specialization statuses and roles which is related to the division of labor. 1.3 Competition - (According to Mack and Pease) - a less violent form of opposition where persons or groups struggle focusing on the reward or goal rather than the competitor. 136
  • 137. Function of Competition a. assign each individual or group his place in the social system. b. plays a role in the selection of the members of the different functional groups. c. encourage achievement and leads to efficiency. 137
  • 138. 1.4 Conflict - (According to Mack & Pease) - is a direct and openly antagonistic struggle of persons or groups for the same object or end which generally characterized by emotionalized and violent opposition. Conflict happens when rules are broken. 138
  • 139. Function of Conflict a. it may help establish unity within the group threatened by hostile feelings among the members. b. it provides an outlet for the expression of suppressed emotions and frustrations. 139
  • 140. 2. DERIVED SOCIAL PROCESS 2.1 Accommodation (Mack & Pease) - it refers to the conscious effort of men to develop working arrangement among themselves to suspend conflict and make their relation a more tolerable and less wasteful of energy. 140
  • 141. Forms of Accomodation a. Domination - a process in which stronger party imposes its will and make the other yield. b. Truce - is an agreement to cease hostilities or fighting for a certain period of time. 141
  • 142. c. Compromise - refers to the giving up by both parties of some of their demands and mutual giving of concessions. d. Conciliation and Mediation -these refers to selecting a third party to reconcile the differences. 142
  • 143. d.1 Conciliation - the third party do not make recommendation but effort is being made to get both parties to come into terms. d.2 Mediation - the third party offer suggestions for bases for a settlement which has not been put forward by either party. 143
  • 144. e. Arbitration - a special method of settling dispute through the effort of a third party who may be chosen by contending parties or appointed by an agency with power. f. Toleration - this is a process of accommodation without formal agreement. This is a result of “ live and let live “ policy. 144
  • 145. 2.2 Assimilation - (Burgess and Park) - a process of interpenetration and fusion in which a person or groups acquire the memories, sentiments and attitudes by sharing their experiences and history. 145
  • 146. 2.3 Amalgamation - is the intermarriage of persons coming from different ethnic group resulting in some kind of biological fusion. 146
  • 147. 147 2.4 Acculturation - is the process by which societies of different cultures are modified through fairly close and long-continued contact but do not blend with one another.