- The document discusses possible genres for a new music magazine, including rock, R&B, and hip hop. It analyzes the strengths and weaknesses of targeting each genre. - The author decides to target the pop genre because it is versatile and appeals to both genders, allowing for a wider target audience aged 16-24. Pop will allow for inclusion of various popular artists. - Examples of existing music magazines like Blender are analyzed for effective cover designs, color schemes, fonts, and how they target younger audiences through celebrity images. - The author selects a font for the magazine masthead that incorporates a bubble gum "O" to symbolize the pop genre and target audience. The masthead name "LO

1. Task 5
Emily Sampson
Research into similar music
magazines on which I could base my
magazine.

2. Possible Genres?
• Rock.
Strength: Rock is a wide genre with a big industry. Many people in our modern society love the Rock genre and would therefore
give a wide target audience as many people of all ages are interested in the genre. Rock is very versatile and I could in cooperate
other things still in the category of pop.
Weakness: Rock can be controversial and therefore a specific taste which can therefore be difficult to appeal to an older target
audience. Therefore, my target audience would be of a younger age, possibly smaller, not appealing to as many people as I would
like.
• R & B.
Strength: Most of the R & B magazines out there are often very bright or very dark and scary. Therefore it appeals to different
kinds of people, not just limiting to one group of people. Therefore the style an R & B magazine would have could increase the
size of my target audience due to age and interests.
Weakness: R & B magaziens tend to be quite adult like and therefore teenagers and older would only seem to be interested in
reading an R & B magazine. This would limit me as the younger generation may not be attracted to the magazine and I could
possibly not be appropriate to them for example the kind of language used like slang and swear words.
• Hip Hop.
Strength: Hip Hop is a subculture that originated from African American and Latino American communities during the 1970’s.
From this research, it is clear that the genre has been around for years, so it is liked enough to be carried on and used popularly.
Rapping, DJ’ing, breaking and graffiti are incorporated in this genre meaning there is a lot of subgenres that come under Hip Hop.
Therefore, Hip Hop is a wide genre with a lot going on so if I was to use this as the genre of my music magazine, there would be a
lot to add and therefore would be appealing to a wide target audience due to how much content that would be in the magazine.
Weakness: Hip Hop tends to attract a younger audience averaging around 12-16. Therefore the older generation around 17+
would not really be attracted to a Hip Hop magazine and want to buy it.This would therefore limit my target audience. It also
mainly appeals to boys so therefore it may not come across as a unisex magazine, again limiting the size of my target audience.

3. Comparison of my genre to others
MY GENRE, POP
I find that there are a lot of subgenres that
fit into pop such as dance pop. I think pop
is very versatile and will attract to people
of both genders therefore reaching out to
a wider target audience. There are a lot of
very famous people in the pop industry of
whom I can incorporate into my magazine
as these people would give a good vibe to
my magazine such as Taylor Swift, who is
an artist who has been famous ever since
she was a young teenager. If I have popular
artists in my magazines, it will attract more
people depending on their specific taste in
the pop genre, which will then allow me to
grow my target audience even wider.
OTHER GENRES
E.G. ROCK, R & B, HIP HOP
After doing research on other possible
genres I could use for my music magazine, I
have found it difficult to come up with ideas
to allow my music magazine to attract to a
wide target audience, also of both genders.
When I have looked at other magazines not
of the genre: pop, it seems to be quite one
sided due to the fast that it only appeals to
one gender. As a female, magazines like Hip
Hop and Indie did not attract to me so I
think it would have been difficult to make
my music magazine appeal to both genders.
Due to this, it would limit the size of my
target audience.

4. Possible Font Colours
LOVE POP
This is the colour I will be using for
the masthead of my music magazine.
Black is versatile and would therefore
reach out to both male and female.
The ‘O’ is pink because I have photo
shopped a bubble which symbolises
the ‘pop sound’.
LOVE POP
This masthead is very simple
which I think is effective when
it comes to the main thing you
would see on a page full of
things. It is bold and eye
catching so would therefore be
easy to identify when looking at
magazines on the shelf at a
shop.
LOVE POP
The blue of this masthead
style is a unisex colour so
would therefore attract
both male and female
readers.
LOVE POP
This masthead also attracts both
male and female therefore
creates a wider target audience
for my music magazine. It is
modern and groovy to fit in this
day and age with our new young
generation.

5. -Blender is an American music magazine that calls
itself “the ultimate guide to music and more”.
Blender is also known for sometimes steamy pictures
of celebrities. It compiled lists of albums, artists, and
songs, including both “best of” and “worst of” lists.
-Blender was published by Dennis Publishing and the
magazine began in 1994 as the first digital CD-ROM
magazine by Jason Pearson, David Cherry, and
Regina Joseph, acquired by Felix Dennis/Dennis
Publishing.
-In the UK, it published fifteen digital CD issues, and
launched on the web in 1997. Blender then started
publishing a print edition again in 1999 in its most
recent form. The first digital advertisers Blender had
included Calvin Klein, Apple computer and Nike.
-This example that I found on the internet shows a style of a magazine that best reflects
how I want my front cover of my magazine to look like. The effectiveness of this magazine
is to target a younger audience of 16-20 because of the cover star used as the main
image, being Taylor Swift. The colour scheme is very simple yet eye catching because the
white background highlights the cover lines, mast head and draws the main attention to
the celebrity. The celebrity is within the centre of the rule of thirds.
-The photograph the magazine has intentionally used effective eye contact which is also
known as extra diegetic gaze. It is a marketing strategy because the audience believes that
Taylor Swift is looking at them.

6. -Blender as a music magazine company overall highlights the kind of ideas I would like to
include in my music magazine front cover. I would like my target audience to be both
females and males, but more females will be drawn towards it. I would think the target
audiences would range between the ages of 16-24 so this will mean I will have to
include features that attract both sexes and I will have to consider wisely the photograph
of my magazines front cover. I will use colours that are relatively matched to both sexes,
however the front cover’s image which will be a girl may attract more females than
males.

7. -This magazine uses a similar colour
scheme to what the celebrity is wearing
in the main image, being purple and
black against the white background that
is used in every Blender issue. This
colour scheme makes the magazine very
eye catching which is what my aim is to
do for my music magazine. The colour
scheme makes it all come together
professionally and allows the main
image to look correctly in place on the
music magazine front cover. Again, like
every issue, the main cover line is the
name of the celebrity in the main image
which shows that she is a big part of the
issue. Not too much purple is used
within the front cover as a main part of
it is in the main image. (her shirt)
-This issue of the Blender magazine
represents a good unisex colour scheme
which is what I will be looking to do for
my music magazine. Blues and light
browns are used in the issue which is
both female and male orientated. The
main image of Fergie, a celebrity, is quite
steamy which is well known with the
Blender issues which would most likely
attract a young audience such as the
range I am aiming for: 16-24. Fergie is
also an attractive celebrity which would
possibly attract males to the music
magazine, and again the main cover line
is of the celebrities name to show that
there is an article(s) about Fergie within
the magazine. The colours against the
white background stand out and are eye-
catching, like what I want to do.
-The issue above again represents the
kind of theme I am looking to recreate
in the making of my music magazine.
Whereas on this one, the masthead is
overlapping the main image which is
what I will do as my music magazine
will be brand new, and if the masthead
is covered, it may be difficult to read
and recognise as it is never been seen
before. Again, the main image is of a
female, Kelly Clarkson which is what I
will be intending to do, and the colour
scheme of the front cover is of unisex
colours to attract a wider audience of
not just females but also males. The
issue is following codes and
conventions as it has a white
background which is what I think I will
want to do.

8. Similar Music
Magazines

9. Fonts Other
Magazines Have
Used

10. Possible Fonts
(All from dafont.com)
I like this font because as my magazine
name is LOVE POP, it fits into the love
theme as each letter is in a love heart.
It gives a sense of innocence to my
magazine which I think suits the target
audience of mine.
I like this font as because it is
block letters, it is eye-catching
due to it being bold, which I
think would stand out at the
top of my magazine.
This font is simple yet it follows
the theme of love hearts due to
my name having love in it. It isn't
overloaded with shapes but just
replaces parts of letters with a
heart.
This font appeals to me as it has no
fill to the letters. Therefore, the
masthead would then be the colour
of my background so it would look
good with the bold cover lines.
This is the font I will be
using. I have photo
shopped a bubble gum
as the ‘O’ in ‘POP’ as I
think this adds
something which
symbolises the noise of
something popping.

11. Why I Chose Pop
I have chosen to use POP as my music magazine’s genre as I feel that there is a lot to
put into a pop magazine with it still being appropriate for the ages in my target
audience. The research I have done has given me many ideas to what I can add to my
magazine and the kinds of artists I can in cooperate to attract different kinds of
people with different interests. I personally love the genre of pop so it helps me with
the construction of my music magazine as I can use my opinion of what attracts a 17
year old female, and use other ideas I have got from male friends and friends of
different ages. I think pop is also the most effective also because it is modern and
widely known and liked. From research I have done, pop seems to be the most
interesting genre, especially within the target audience. So, things like artist reviews
and upcoming tour dates will be used in my music magazine with appropariate artists
that fall under the genre of pop that are popular and widely liked by people within
my target audience.

12. What are the codes and conventions used for mastheads?
The codes and conventions of traditional mastheads is a clear block font, placed in
the top of the magazine at the centre. It is to be big to be able to spread out across
the top of the page and be bold and eye-catching for the magazine to be easy to
identify for example on a shelf in a shop.
How does your masthead symbolise genre and target
audience?
It is both of colours to attract males and females (black and pink) due to the main
font being black and the ‘O’ made of a bubble being pink. It symbolises pop as ‘POP!’
is the sound of a bubble gum popping. Teenagers tend to have bubble gum at school
so I think it an appropriate thing to use to appeal to my target audience.
What meaning/representation are you creating through the
choice of names?
‘LOVE POP’ is so simple which is what I like about it. It is an easy read and very easy
to understand. It is simple which therefore gives me the room to be able to use more
complicated text in the double page spread and other things like the cover lines. It is
short yet effective and taking into consideration the age of my target audience, it
can therefore be understand by everyone.