1. PEGASUS 31 / LAUNCH

2. POSITION THE PEGASUS AS THE MOST ICONIC, MOST AUTHENTIC, BEST PERFORMING
RUNNING SHOE IN HISTORY
SHOWCASE THE ZOOM PLATFORM – AND TELL THE NIKE SPEED INNOVATION MESSAGE
HIGHLIGHT HOW ATHLETE TESTING & INSIGHTS ARE INTEGRAL TO NIKE PRODUCT DEVELOP
SHOW THAT NIKE PRODUCES THE MOST INNOVATIVE FTW FOR THE MOST ELITE ATHLETES
OBJECTIVE

3. MEDIA OBJECTIVES
AUTHENTICATE NIKE RUNNING
TELL THE INNOVATION STORY OF ZOOM PLATFORM
HERO PEGASUS AT LAUNCH
ASSERT NIKE’S POSITION RE ELEVATING ENSURANCE RUNNING - “OBSESS THE ATHLETE” FOCUS

4. STRATEGY
CREATE THE ULTIMATE “DAY IN THE LIFE OF AN ATHLETE”
EXPERIENCE FOR OUR KEY PRODUCT AUTHENTICATORS
OFFER A RICH DEEP-DIVE INTO NIKE INNOVATION & HIGHLIGHT
HOW NIKE OBSESSES THE ATHLETE & MAKES THE BEST FTW FOR
THEM
ENSURE THE ZOOM PLATFORM AND PEGASUS 31 BENEFITS ARE THE
CENTRE OF ALL LAUNCH ACTIVATIONS

5. JUNE 16th JUNE, 11:30am – 7:00pm
ATENDEES: KEY WE MEDIA, WE RSG, SOCIAL INFLUENCERS
LEE VALLEY ATHLETICS CENTRE
- INDOOR TRACK
-MOVEMENT ANALYSIS
-STEVE CRAM OLYMPIC MEDALIST & BARRY FUDGE UKA HEAD OF ENDURANCE
- UKA ATHLETES & COACHES LEAD TRACK SESSION and FTW TRIAL
EXHIBITION SPACE
-SHOWCASE & CELEBRATE PEGASUS & ZOOM
-ZOOM TECHNOLOGY & HOW IT’S INCORPORATED IN STREAK, ELITE PEG & STRUCTURE
DATE & LOCATION

6. 11.15am GUESTS ARRIVE @LEE VALLEY & CHANGE
11.30am-12.00pm NUTRITION SESSION DURING LUNCH / MEDIA INTERVIEWS
12.00pm-12:10pm WELCOME BY STEVE CRAM
12.10pm-12:40pm SESSION 1
12.45pm-1:15pm SESSION 2
1:20pm-1:50pm SESSION 3
1:55pm-2:25pm SESSION 4
2.30pm SESSION FINISHED / MEDIA CHANGE OR INTERVIEWS / RSG EKIN DEEP DIVE
3.00pm MEDIA DEPART FROM LEE VALLEY
4:00pm DEPART FROM LEE VALLEY
4.45pm STEVE CRAM + ATHLETE + GLOBAL DESIGNER Q&A
5.00-7.00pm MEDIA EXPLORES SPACE, MEDIA INTERVIEWS, MEDIA RUN WITH ATHLETE /
RSG ARRIVE @ZOOM EXHIBTION & EXPLORES
ROS

7. EVENT LOCATIONS
LEE VALLEY SERPENTINE GALLERY

8. A DAY IN THE LIFE….
GUESTS EXPERIENCE A DAY IN A LIFE OF AN ATHLETE
-THEY WILL BE WELCOMED AT LEE VALLEY AS THE ZOOM SQUAD
- PERSONALISED ATHLETE PACKAGE IN THE CHANGING ROOMS
INCLUDING KIT/KITBOX, WATER BOTTLE, PROTEIN SNACKS &
ATHLETE’S NOTE BOOK

9. 1
Q&A
WITH OLYMPIC
MEDALISTS STEVE CRAM
& BRITISH ATHLETICS
HEAD OF ENDURANCE
BARRY FUDGE
2
ELITE GAIT ANALYSIS
ATHLETE DEMO
3
PEG 31 TRIAL &
AUTHENTIC
TRACK DRILLS
WITH ATHLETES &
COACHES
ROTATION GROUPS
GROUP 1 MEDIA - GROUP 2 MEDIA - GROUP 3 UK RSG – GROUP 4 WE RSG
4
FOOT PRESSURE
MAPPING
ATHLETE DEMO

10. 1. Q&A WITH STEVE CRAM & BARRY FUDGE
OVERVIEW
§ HIGHLIGHT THE HERITAGE OF NIKE & ENDURANCE RUNNING
§ USE THE VOICE OF THE ATHLETE (STEVE CRAM) TO AUTHENTICATE NIKE AS A RUNNING BRAND
§ DEMONSTRATE NIKE’S NEW PARTNERSHIP WITH BRITISH ATHLETICS
MESSAGING / TALKING POINTS
§ THE HISTORY OF ENDURANCE RUNNING IN THE UK – INCLUDE MENTION OF MO FARAH AS EXAMPLE OF
INSPIRING HOME GROWN TALENT
§ WORKING IN PRTNERSHIP WITH ALBERTO ON THE BRITISH ATHLETICS PROGRAMME – BARRY FUDGE
§ VISITING NIKE CAMPUS IN PORTLAND & GAINING ACCESS TO THE NSRL – THE ATHLETE IS AT THE HEART
OF EVERYTHING NIKE DOES
§ THE EVOLUTION OF ATHLETE TRAINING PLANS – E.G. LAURA WEIGHTMAN VS. STEVE CRAM - ANY
DIFFERENCE IN THE TRAINING PLANS? OR IS IT MORE ABOUT THE INNOVATIONS IN FTW/OFF THE TRACK?
§ THE TRAINING SCHEDULE OF ATHLETES WHO ARE PRESENT ON THE DAY – HOW TO BECOME THE BEST
ENDURANCE RUNNER (INCLUDE MESSAGING ON THE IMPORTANCE OF FOOTWEAR)
§ THE FUTURE OF ENDURANCE RUNNING IN THE UK

11. 2. ELITE GAIT ANALYSIS
OVERVIEW
§ HIGHLIGHT HOW ATHLETE TESTING & INSIGHTS ARE INTEGRAL TO NIKE PRODUCT
DEVELOPMENT
§ HIGHLIGHT HOW NIKE OBSESSES THE ATHLETE & MAKES THE BEST FTW FOR THEM
ATHLETE TO DEMONSTRATE ANALYSIS
MESSAGING / TALKING POINTS
§ ELITE GAIT ANALYSIS: TO ECHO THE TRIALS DONE WITH MO FARAH ON CAMPUS
PELVIC ANALYSIS – PELVIC ALIGNMENT IS KEY TO ANALYSING THE GAIT OF AN ATHLETE WHICH
WILL BE HIGHLIGHTED ON THE SCREEN
FTW AFFECTS THE MOVEMENT OF THE BODY. THE RIGHT FTW MAKES A RUNNER. NIKE DESIGNS
THE PERFECT SHOE FOR EVERY RUNNER

12. 3. PEG 31 TRIAL & AUTHENTIC TRACK DRILLS WITH ATHLETES & COACHES
OVERVIEW
§ THE PERFORMANCE OF FTW IS THE MOST IMPORTANT ELEMENT
§ A CONDENSED 800/1,500 METRE SESSION TO SHARE INSIGHTS INTO HOW THE ELITE ATHLETE
TRAINS & TRIAL OF THE FTW (PEGASUS 31)
§ HIGHLIGHT HOW ATHLETE TESTING & INSIGHTS ARE INTERGRAL TO NIKE PRODUCT DEVELOPMENT
GROUP TO SPLIT INTO 2 GROUPS FOR SESSION, WITH ATHLETE DEMOSTRATING EACH DRILL
MESSAGING / TALKING POINTS (AROUND PEGASUS 31)
§ A HIGHLY RESPONSIVE, HIGH-MILEAGE SPEED SHOE
§ ONE OF NIKE’S MOST ICONIC RUNNING SHOES
§ ZOOM AIR CUSHIONING FOR A FAST, QUICK-OFF-THE-GROUND FEEL AND RESPONSE

13. 4. FOOT PRESSURE MAPPING
OVERVIEW
§ HIGHLIGHT HOW ATHLETE TESTING & INSIGHTS ARE INTEGRAL TO NIKE PRODUCT DEVELOPMENT
§ SHOW HOW NIKE OBSESSES THE ATHL;ETE & MAKES THE BEST FTW FOR THEM – EACH SHOE IS
INDIVIDUALLY TAILORED TO THE ATHLETE
§ THIS HIGHLIGHTS THE JOURNEY TO THE FTW
ATHLETE TO DEMOSTRATE FOOT PRESSURE MAPPING
MESSAGING / TALKING POINTS (AROUND PEGASUS 31)
§ ATHLETE TO BAREFOOT RUN OVER PRESSURE MAP
§ ANALYSIS OF THE STRUCTURE OF THE WAY THE ATHLETE RUNS & HOW FTW SHOULD BE ADAPTED TO
THE WAY AN ATHLETE RUNS

14. SESSION AT LEE VALLEY ENDS & MEDIA ARE TAKEN
TO THE SERPENTINE GALLERY TO EXPERIENCE
ZOOM FURTHER

15. SERPENTINE GALLERY, LONDON
4:30pm
WE MEDIA
GLOBAL DESIGNER PRESENTATION ON NIKE SPEED AND THE ZOOM PLATFORM
STEVE CRAM – COACH INSIGHT
LAURA WEIGHTMAN + STEVE CRAM – ATHLETE + COACH INSIGHT
Q & A
5:00pm-7:00pm
MEDIA RUN WITH ATHLETE AROUND HYDE PARK
PEGASUS 31 / ZOOM EXHIBITION – WE RSG JOIN IMMERSION
1 ON 1 MEDIA INTERVIEWS

16. THANK YOU