Pramat Batra, Emily Kuhn, Rosie Van Alsburg

1. PhishNet
Preventing URL phishing via email.
Pramat Batra, Emily Kuhn, Rosie Van Alsburg

2. Elevator Pitch
1. PhishNet is for security-conscious millennials
2. Who are dissatisfied with manually checking
emails for URL phishing.
3. Our product is a chrome extension
4. That provides URL email link redirection detection.
5. Unlike NetCraft or CloudPhish
6. Our product is easy to use, requires no setup, and
specifically targets URL redirection phishing
schemes.

3. Data

4. User Quotes
⬡ “Would be nice if message was easier to read. There is too much text
for multiple links. Would be nice if you only told the user when the
link was suspicious.”
⬡ “Interesting UI. Overall seems like a great app but I would prefer if I
am warned before I click on the link. Somewhat similar to google
chrome, how it warns you about dangerous sites.”
⬡ “In link detection, maybe you could use colors to show if the link
redirects to the same site or not?”

5. Shortcomings & Solutions
Shortcoming Solution
Too much text/information(liability
disclaimer, links, learn more)
Remove the learn more feature.
Only show links that redirect.
Only show disclaimer in pop up.
Still don’t know if redirect is safe Using color scheme and DNS lookup to
show if a link is safe.
Don’t want to press the extension every
time/warn before I click
Show where an email link redirects when
the user hovers over it.

6. MVP #2 Mock Up

7. Questions?