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Class: Marketing plan
What is our soap about? 
 Our soap is about 2 rivalry colleges from two different classes. 
 Eastwood High of lower class, chavvy school where kids are up to no 
good. 
 St Antoinette's of upper class, posh school where adults have very high 
expectations of their kids. 
 Both colleges dealing with young adolescent issues.
E4 Target audience 
 Young audience, strong 16-34 demographic 
 ABC1 
 Similar age demographic to the characters in our soap
Targeting our audience 
 Poster: popular way for E4 to promote their shows, and popular 
by soaps as well – most eye catching way target our 
demographic. 
 Magazine Cover: TV listings magazine featuring out TV soap, 
good way to attract our audience, locking them onto our 
storyline by using an eye catching headline and imagines.
The trailer 
 Shooting a set up trailer story instead of just including clips 
from the soap to make it easier for the audience to identify 
with the characters. 
 
 We were planning to include the three main plot points: The 
love triangle, the secret admirer, and the head teacher rivalry.
The magazine cover 
 Two or three characters involved in the main plot points to 
feature. 
 Using our own pictures for other cover stories from other TV 
programmes/soaps.
The magazine cover 
 Two or three characters involved in the main plot points to 
feature. 
 Using our own pictures for other cover stories from other TV 
programmes/soaps.

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Class_Marketing_Plan

  • 2. What is our soap about?  Our soap is about 2 rivalry colleges from two different classes.  Eastwood High of lower class, chavvy school where kids are up to no good.  St Antoinette's of upper class, posh school where adults have very high expectations of their kids.  Both colleges dealing with young adolescent issues.
  • 3. E4 Target audience  Young audience, strong 16-34 demographic  ABC1  Similar age demographic to the characters in our soap
  • 4. Targeting our audience  Poster: popular way for E4 to promote their shows, and popular by soaps as well – most eye catching way target our demographic.  Magazine Cover: TV listings magazine featuring out TV soap, good way to attract our audience, locking them onto our storyline by using an eye catching headline and imagines.
  • 5. The trailer  Shooting a set up trailer story instead of just including clips from the soap to make it easier for the audience to identify with the characters.   We were planning to include the three main plot points: The love triangle, the secret admirer, and the head teacher rivalry.
  • 6. The magazine cover  Two or three characters involved in the main plot points to feature.  Using our own pictures for other cover stories from other TV programmes/soaps.
  • 7. The magazine cover  Two or three characters involved in the main plot points to feature.  Using our own pictures for other cover stories from other TV programmes/soaps.