2. A BRIEFHISTORYOF THEINTERNET
• The internet didn't have a single "inventor". Rather, it's something that has evolved over time
• The internet was first used for military purposes, starting in the United States as a
government weapon in the cold war
• Since then, it's use was expanded to scientists who'd use it to communicate with one another
• During the 1980's, the internet had expanded its reach and information resources, but was
largely unnoticed by the general public
• Fast forward to today, and the internet is used for practically everything – research,
communication, online transactions and entertainment.
3. ACCESSTO THE INTERNET
• The World Wide Web became publicly available on August 6,
1991
• Invented by computer scientist Tim Berners-Lee, a new
technology was born, changing the world as we know it
• This helped popularize the Internet among the public, becoming
the first step in developing the boundless information that so
many of us access on a daily basis
4. ACCESS TO THE INTERNET - THEINCREASE OF
INTERNET USE
December 1995 December 2017
Number of
users
World
population (%)
Information
source
4,156 million 54.4% Internet World
Stats
Number of
users
World
population (%)
Information
source
16 million 0.4% IDC
The use of the Internet increased drastically since the release of the World Wide Web (Internet
World Stats, 2017)
5. ACCESS TO THE INTERNET – INTERNET SPEED
1993 – Dial up internetaccess was
limitedto 56 kbps modems which
connected via phone lines
2000 – Broadband was introduced,
allowing access to the internet
without phone lines and higher
speed
2012 – 4G was introduced for users
to access the internetthrough
mobile devices
2008 – Fibre optic broadband was
introduced, offering a 50MB
broadband package and faster
internetspeed
A brief evolution of internet speed since the release of the World Wide Web
6. DIGITALDEVICES - THE USE OF DEVICES IN THE UK
Statistics show that as
of January 2018,
mobile and
smartphones are the
most used digital
devices, putting
desktop usage on
decline (Hootsuite,
2018)
7. DIGITALDEVICES - HOW CONSUMERSACCESSTHE
INTERNET
Another statistic
shows that the
majority of consumers
access the internet via
mobile phone devices
(Hootsuite, 2018)
8. HOW CUSTOMERSSEARCHFOR INFORMATION
There are a number of ways in which customers can search for information on
the internet, including:
• Social media – Facebook, LinkedIn and Twitter have become a primary source
of information for consumers. A 2017 survey suggeststhat 62% of adults get
their information from social media
• Search engines – Another survey suggested that 65% of consumers turned to
search engines (particularly Google) when searching for local businesses,
products or services
• Customer references – This includes testimonials, case studies and online
reviews, allowing potential customersto gain information about a business
from others who have either purchased or used a service from them
9. WHAT CONSUMERS BUY ONLINE
Marketplace (e.g. Amazonand eBay)
44% entertainment
Large retailer
47% apparel
Web store
19% health and beauty Category-specific
19% flowersand gifts
(Big Commerce, 2017)
10. VIDEO CONSUMPTION
• Online videos have become increasingly popular with consumers over the
years
• Before Youtube, viral videos were typically shared via email chains
• Youtube was introduced in 2005 and since then, online video sharing had
grown rapidly
• Today Youtube has over 1 billion active users, and is the largest video sharing
platform
• However, nowadays Youtube isn't the only site where videos are streamed, as
other platforms such as Facebook and Twitter also share video content
11. VIDEO CONSUMPTION(CONT)
• 82% of Twitter users watch video content on the platform
• 45% of people watch more than an hour of Facebook or
Youtube videos a week
• More than 500 million hours of videos are watched on
Youtube every day
• 87% of online marketers use video content
12. THE GROWTH OF ONLINE VIDEOCONSUMPTION
• Online videos were able to grow rapidly due to high speed internet access,
the rise of social media, the decline of video stores and the introduction of
smartphones
• Since the introduction and growth of smartphones, video contenthas become
increasingly popular with mobile users
• Over half of video contentis viewed on mobile
• 92% of mobile video viewers share videos with others
• 90% of Twitter video views happen on mobile
• 10 million videos are watched on Snapchat every day
13. CONCLUSION
• The internet has become such a significant tool in everyday life, that it's hard to
imagine life without it
• What was once used for military services has now expanded greatly, now used for a
variety of purposes such as shopping, communication, research and entertainment
• Smartphones are the most used digital device for accessing the internet. Consumers
now tend to search for information on the go, rather than on a desktop computer
• Consumers are able to search for information through different tactics, such as social
media, search engines and customer references, allowing them to gain information
on a business quickly and easily
• Online video consumption has grown rapidly, particularly with the introduction of
Youtube. Consumers watch a lot of video content for both informational and
entertainment purppses
