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Target
Audience
Age
• The film is a 15 so the age would be from
  about 15 to 24.

• The main cast are teenagers so teenagers
  would be more attracted to this film than
  an older audience.
• As the film is a 15 people may think
  that it looks too young for them or
  doesn’t contain much violence which
  attracts some people to certain films
Gender
• The film could be aimed at either male or
  females but due to the amount of action
  in the film it may appeal more to males.

• However it is not supposed to be overly
  violent so will mostly appeal to most
  genders.
Above is main character in our
opening : Tovia- who would be
a suitable age for people who
would watch it.
Teenagers will watch this film as it contains
a lot of action and chase sequences and it
is not overly violent so will appeal to most
teenagers aged 15 and above of both
genders. The film is quite modern so the
audience who would like it would like quite
modern and recently released music and
will possibly watch television more than
they read books as the film is very visual
and not as psychological.
Appealing to the audience
We could appeal to our target audience
through television advertisements
however this would be costly and we may
not directly be shown to our target
audience.
We could advertise through social
networks such as Facebook and twitter
which are used a lot by teenagers
therefore reaching the target audience.
Technological convergence
Use of websites with interactive features to
promote the film as teenagers would like
to play games online.
Also an iPhone app available for download
and also the ability to download the film
on your iphone through iTunes would
enhance the audiences experience
(Synergy).
iPhone= entertainment on the
           move
• Our audience is people aged 15 and
  above but mainly 15 to 24. We have the
  main character in our opening as a
  teenage girl who would be a similar age
  to our target audience; so that people
  watching it can identify with her and also
  feel sorrier for her than if they were a
  younger or older audience.
The opening is a starts off calm and then turns
into a chase scene which is common in thrillers
and it matches audiences expectations to have
one in the film; however having it in the opening
is quite unusual and creates a unexpected twist
at the end of the opening which is the idea of a
red herring. This attracts our audience as it
creates an element of mystery and makes
everything more tense as the audience cannot
predict what is going to happen.
Music
The music we have used creates tension
and mystery and increases in volume
towards the end as the real victim of our
opening is revealed which creates a twist in
the story to keep the audience uncertain of
what is going to happen.
Unique selling point of our production
Although a film may be similar to one we have
already seen, each film has something different
about it, something unique. This may be the star
or the director, or it could be something about
the story or where it is set.

Our film has a interesting narrative and storyline
which creates lots of mystery and that mystery
would attract the audience.
Comparisons to other films
Other films containing teenagers are
 Hanna directed by Joe Wright and
 Taken directed by Pierre Morel
 however our production is different
 as the teenage girl in our
 production is not actually the true
 victim however she is presented as
 one.
Below is a still from the film
                 Taken
http://www.imdb.com/video/screenplay/vi2478
 047769/
Social Networking
Use of facebook to receive feedback
 on my production enabled me to
 direct my production towards my
 target audience (15 to 24 year olds)
 as they are the most likely to use
 social networking sites.
Use of Genre conventions
• ‘Red Herring’- the twist at the end of our
  opening is unexpected and keeps the
  audience interested.
• Music builds tension and makes the girl
  seem like a victim although she is not.
• Typical character type of damsel in
  distress matches audiences expectations
  but also surprises them to find out that
  she is not the real victim.

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Targetaudiencepowerpoint 120327063701-phpapp01-120420102732-phpapp02

  • 2. Age • The film is a 15 so the age would be from about 15 to 24. • The main cast are teenagers so teenagers would be more attracted to this film than an older audience.
  • 3. • As the film is a 15 people may think that it looks too young for them or doesn’t contain much violence which attracts some people to certain films
  • 4. Gender • The film could be aimed at either male or females but due to the amount of action in the film it may appeal more to males. • However it is not supposed to be overly violent so will mostly appeal to most genders.
  • 5. Above is main character in our opening : Tovia- who would be a suitable age for people who would watch it.
  • 6. Teenagers will watch this film as it contains a lot of action and chase sequences and it is not overly violent so will appeal to most teenagers aged 15 and above of both genders. The film is quite modern so the audience who would like it would like quite modern and recently released music and will possibly watch television more than they read books as the film is very visual and not as psychological.
  • 7. Appealing to the audience We could appeal to our target audience through television advertisements however this would be costly and we may not directly be shown to our target audience. We could advertise through social networks such as Facebook and twitter which are used a lot by teenagers therefore reaching the target audience.
  • 8.
  • 9. Technological convergence Use of websites with interactive features to promote the film as teenagers would like to play games online. Also an iPhone app available for download and also the ability to download the film on your iphone through iTunes would enhance the audiences experience (Synergy).
  • 11. • Our audience is people aged 15 and above but mainly 15 to 24. We have the main character in our opening as a teenage girl who would be a similar age to our target audience; so that people watching it can identify with her and also feel sorrier for her than if they were a younger or older audience.
  • 12. The opening is a starts off calm and then turns into a chase scene which is common in thrillers and it matches audiences expectations to have one in the film; however having it in the opening is quite unusual and creates a unexpected twist at the end of the opening which is the idea of a red herring. This attracts our audience as it creates an element of mystery and makes everything more tense as the audience cannot predict what is going to happen.
  • 13. Music The music we have used creates tension and mystery and increases in volume towards the end as the real victim of our opening is revealed which creates a twist in the story to keep the audience uncertain of what is going to happen.
  • 14. Unique selling point of our production Although a film may be similar to one we have already seen, each film has something different about it, something unique. This may be the star or the director, or it could be something about the story or where it is set. Our film has a interesting narrative and storyline which creates lots of mystery and that mystery would attract the audience.
  • 15. Comparisons to other films Other films containing teenagers are Hanna directed by Joe Wright and Taken directed by Pierre Morel however our production is different as the teenage girl in our production is not actually the true victim however she is presented as one.
  • 16. Below is a still from the film Taken http://www.imdb.com/video/screenplay/vi2478 047769/
  • 17. Social Networking Use of facebook to receive feedback on my production enabled me to direct my production towards my target audience (15 to 24 year olds) as they are the most likely to use social networking sites.
  • 18. Use of Genre conventions • ‘Red Herring’- the twist at the end of our opening is unexpected and keeps the audience interested. • Music builds tension and makes the girl seem like a victim although she is not. • Typical character type of damsel in distress matches audiences expectations but also surprises them to find out that she is not the real victim.