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Audience research and analysis 
We did a film questionnaire on 20 people aged 
16-18, 6 of them were female and 14 of them 
were male.
WHAT GENRE OF MOVIE DO YOU LIKE? 
Action 
25% 
Horror/Th 
riller 
30% 
Docu-drama 
5% 
Comedy 
25% 
Chick 
Filck 
5% 
Romance 
10% 
This tells us that docudrama films are not the most popular however 
horror/thriller and action are very popular. So we will incorporate 
elements of thriller and action into our short film.
HOW OFTEN DO YOU WATCH FILMS? 
Almost 
every day 
10% 
3 times a 
week 
30% 
Once every 
2 weeks 
15% 
Once a 
week 
35% 
Almost 
never 
10% 
Column1 
This shows that people do watch films regularly.
DO YOU ENJOY DRAMAS? 
Yes 
40% 
No 
60% 
This shows that just under half that were questioned do like dramas 
which suggests that this is a good genre for us to do.
WHAT DO YOU LIKE ABOUT DRAMAS? 
EG. REALISM 
'Realism' 
25% 
'Everything' 
5% 
'The story 
lines' 
'I don't' 10% 
15% 
Left blank 
45% 
This shows that realism is very important, but also shows that just under half of 
the people questioned do not really have an opinion. This means we need to 
include a lot of realism but also we have freedom to include other elements.
DO YOU LIKE NON-DIGETIC MUSIC IN 
DRAMAS? 
Yes 
65% 
No 
35% 
Non-diegetic sound is relatively new in dramas, as real life does 
not have a sound track. However, our audience is young and they 
clearly like non-diegetic sound. We will therefore include it.
DO YOU LIKE FANCY EDITING? OR 
SIMPLE? 
Fancy 
90% 
Simple 
10% 
Traditionally editing is simple in dramas, but our audience like 
‘fancy’ editing so again we shall include it.
DO YOU WATCH SHORT FILMS? 
Yes 
0% 
No 
100% 
This shows that people do not really watch short films, so we 
need to produce something that will interest them although our 
film is going 5 minutes long.
DO YOU LIKE STORIES WITH A 
MORALISTIC ENDING? 
Yes 
84% 
No 
16% 
People do like moralistic endings, so our short films will have a 
moralistic ending. Also, we will make sure that audience 
explicitly understands our message that we are trying to convey.
DO YOU LIKE STORIES WITH A TWIST 
AT THE END? 
Yes 
95% 
No 
5% 
Although people do like a twist at the end, we have 
decided to have a moralistic ending instead of a twist.

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Questionare Analysis

  • 1. Audience research and analysis We did a film questionnaire on 20 people aged 16-18, 6 of them were female and 14 of them were male.
  • 2. WHAT GENRE OF MOVIE DO YOU LIKE? Action 25% Horror/Th riller 30% Docu-drama 5% Comedy 25% Chick Filck 5% Romance 10% This tells us that docudrama films are not the most popular however horror/thriller and action are very popular. So we will incorporate elements of thriller and action into our short film.
  • 3. HOW OFTEN DO YOU WATCH FILMS? Almost every day 10% 3 times a week 30% Once every 2 weeks 15% Once a week 35% Almost never 10% Column1 This shows that people do watch films regularly.
  • 4. DO YOU ENJOY DRAMAS? Yes 40% No 60% This shows that just under half that were questioned do like dramas which suggests that this is a good genre for us to do.
  • 5. WHAT DO YOU LIKE ABOUT DRAMAS? EG. REALISM 'Realism' 25% 'Everything' 5% 'The story lines' 'I don't' 10% 15% Left blank 45% This shows that realism is very important, but also shows that just under half of the people questioned do not really have an opinion. This means we need to include a lot of realism but also we have freedom to include other elements.
  • 6. DO YOU LIKE NON-DIGETIC MUSIC IN DRAMAS? Yes 65% No 35% Non-diegetic sound is relatively new in dramas, as real life does not have a sound track. However, our audience is young and they clearly like non-diegetic sound. We will therefore include it.
  • 7. DO YOU LIKE FANCY EDITING? OR SIMPLE? Fancy 90% Simple 10% Traditionally editing is simple in dramas, but our audience like ‘fancy’ editing so again we shall include it.
  • 8. DO YOU WATCH SHORT FILMS? Yes 0% No 100% This shows that people do not really watch short films, so we need to produce something that will interest them although our film is going 5 minutes long.
  • 9. DO YOU LIKE STORIES WITH A MORALISTIC ENDING? Yes 84% No 16% People do like moralistic endings, so our short films will have a moralistic ending. Also, we will make sure that audience explicitly understands our message that we are trying to convey.
  • 10. DO YOU LIKE STORIES WITH A TWIST AT THE END? Yes 95% No 5% Although people do like a twist at the end, we have decided to have a moralistic ending instead of a twist.