Emcien Push Analytics

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Customers typically only "call out" a few feature choices on any product they want to buy. The opportunity is to complete the spec and recommend a good product choice, based on customer buying patterns. This dramatically improves customer buying experience and sales productivity.

Technologie Business

Order
ORDERS
Entry

To Supply chain CUSTOMERS

- The orders data contains intelligence
-  True “Voice of Customer’
-  Based on buying behavior

Slide 2 Emcien Confidential Information

Higher Demand Response Easy to do Business With
at Lower Cost
-  Improve Order Fulfillment -  Faster quote-to-order
-  Lead time compression -  Recommend configuration
- Reduce Inventory -  Increase Sales Productivity
- Reduce Obsolescence - Self-serve with best configuration
- Reduce expedite freight recommendation

SKU
Intelligence

Order
ORDERS Entry
CUSTOMERS
To Supply chain

Slide 3 Emcien Confidential Information

•  Challenge
–  Manufacturer oﬀers very large number of conﬁguraIons
–  High mix volaIlity in demand causes poor mix forecast
–  Very high parts inventory cost, High excess and obsolete inventory
–  Reduced proﬁts

•  Solu,on – Manage product mix based on buying behavior
–  Package product based on popular choices
–  Oﬀer quick ships with popular bundles  improve lead Ime
–  Guide customers to popular choices  higher margins
–  Improve forecast to reduce inventory waste  reduce cost

Case study presented with sample data from ACME Computer Corp.

Slide 4 Emcien Confidential Information

1st Order Cluster = Percentage of orders with a parIcular choice.
E.g. DVD player. (Also called 1st order take rate)

E.g.
•  88% of the orders have 10/100
Ethernet networking choice
• The average margin on units
with this choice is $112.70
•  Av. order to delivery is 3 days

Screen shot from EmcienMix

Slide 5 Emcien Confidential Information

2nd Order Cluster = Percentage of orders with 2 choices choice.
E.g. DVD player + Sound card. (Also called 2nd order take rate)

E.g.
•  88% of the order have 10/100 Ethernet networking choice + 1yr warranty
• The average margin on units with this choice is $112.70

Slide 6 Emcien Confidential Information

Cluster = Highly prevalent combined group of features/ choices
indicaIng customer buying behavior

Screen shot from EmcienMix

E.g. ‐ 66% of the orders have these 12 choices
•  Highest popularity of choices

Slide 7 Emcien Confidential Information

‐ Recommend
user acIon based
on alerts
‐  User alerts ‐  Tie into business
‐  Push AnalyIcs funcIons
‐  Data model
based on context ‐  (Like RSS feeds)
‐  Creates
Query & Reports intelligence
Business Analytics Proactive Recommendations
Reporting Analytics (Analytics + Business
Applications)

Slide 8 Emcien Confidential Information

Millions of choice combinations!!!
Is Video card and Model GX most
popular?

Is GXC Networking and Video card
most popular?

Is soipak op sys. And GXC
Networking most popular?

Is 2‐yr warranty and soipak op
sys. most popular?

Online sales, 2‐yr warranty with gaming
machines popular?

2x2.3 CPU with online sales, 2‐yr warranty
with SMB machines popular?
Slide 9 Emcien Confidential Information

Alerts YOU
on the TOP SELLING Choices
and TRENDS

Slide 10 Emcien Confidential Information

•  Challenges With Old Method
–  NO Time For endless querying, No extra staﬀ for endless querying
–  Too much human interpretaIon leading to error
•  Value of New Method
–  Intelligence pushed out to users, Fast and Imely decisions
–  Connect to OperaIonal Decision making
–  Sustainable value

Gaming machines with 2.3CPU, XC‐video,
Blue tooth and 160GB are selling in NY

Stock 2,000 units in New York Store

Emcien Confidential Information Slide 11

Emcien delivers business applications that leverage PUSH Analytics

Forecasting - Improve Asset Utilization
- What are the part kits?
-  What is the parts mix for inventory
PUSH
AnalyIcs with SKU
Intelligence Optimize Product Mix
-  What SKU’s should we offer?
Alerts you on what -  Improve product availability
is selling

Guided Selling/ Spec Builder
-  Complete customer choice/spec
-  Recommend product at point of sale

Emcien Confidential Information Slide 12

•  As Easy as 1, 2, 3…
•  Please call us for a free trial
–  Quickly learn how your customers are buying
–  Value
•  Improve your product oﬀering
•  Improve customer buying experience
•  Reduce supply chain cost

Emcien Confidential Information Slide 13

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Emcien Push Analytics

2. Order ORDERS Entry To Supply chain CUSTOMERS - The orders data contains intelligence -  True “Voice of Customer’ -  Based on buying behavior Slide 2 Emcien Confidential Information

3. Higher Demand Response Easy to do Business With at Lower Cost -  Improve Order Fulfillment -  Faster quote-to-order -  Lead time compression -  Recommend configuration - Reduce Inventory -  Increase Sales Productivity - Reduce Obsolescence - Self-serve with best configuration - Reduce expedite freight recommendation SKU Intelligence Order ORDERS Entry CUSTOMERS To Supply chain Slide 3 Emcien Confidential Information

4. •  Challenge –  Manufacturer offers very large number of configuraIons –  High mix volaIlity in demand causes poor mix forecast –  Very high parts inventory cost, High excess and obsolete inventory –  Reduced profits •  Solu,on – Manage product mix based on buying behavior –  Package product based on popular choices –  Offer quick ships with popular bundles  improve lead Ime –  Guide customers to popular choices  higher margins –  Improve forecast to reduce inventory waste  reduce cost Case study presented with sample data from ACME Computer Corp. Slide 4 Emcien Confidential Information

5. 1st Order Cluster = Percentage of orders with a parIcular choice. E.g. DVD player. (Also called 1st order take rate) E.g. •  88% of the orders have 10/100 Ethernet networking choice • The average margin on units with this choice is $112.70 •  Av. order to delivery is 3 days Screen shot from EmcienMix Slide 5 Emcien Confidential Information

6. 2nd Order Cluster = Percentage of orders with 2 choices choice. E.g. DVD player + Sound card. (Also called 2nd order take rate) E.g. •  88% of the order have 10/100 Ethernet networking choice + 1yr warranty • The average margin on units with this choice is $112.70 Slide 6 Emcien Confidential Information

7. Cluster = Highly prevalent combined group of features/ choices indicaIng customer buying behavior Screen shot from EmcienMix E.g. ‐ 66% of the orders have these 12 choices •  Highest popularity of choices Slide 7 Emcien Confidential Information

8. ‐ Recommend user acIon based on alerts ‐  User alerts ‐  Tie into business ‐  Push AnalyIcs funcIons ‐  Data model based on context ‐  (Like RSS feeds) ‐  Creates Query & Reports intelligence Business Analytics Proactive Recommendations Reporting Analytics (Analytics + Business Applications) Slide 8 Emcien Confidential Information

9. Millions of choice combinations!!! Is Video card and Model GX most popular? Is GXC Networking and Video card most popular? Is soipak op sys. And GXC Networking most popular? Is 2‐yr warranty and soipak op sys. most popular? Online sales, 2‐yr warranty with gaming machines popular? 2x2.3 CPU with online sales, 2‐yr warranty with SMB machines popular? Slide 9 Emcien Confidential Information

10. Alerts YOU on the TOP SELLING Choices and TRENDS Slide 10 Emcien Confidential Information

11. •  Challenges With Old Method –  NO Time For endless querying, No extra staﬀ for endless querying –  Too much human interpretaIon leading to error •  Value of New Method –  Intelligence pushed out to users, Fast and Imely decisions –  Connect to OperaIonal Decision making –  Sustainable value Gaming machines with 2.3CPU, XC‐video, Blue tooth and 160GB are selling in NY Stock 2,000 units in New York Store Emcien Confidential Information Slide 11

12. Emcien delivers business applications that leverage PUSH Analytics Forecasting - Improve Asset Utilization - What are the part kits? -  What is the parts mix for inventory PUSH AnalyIcs with SKU Intelligence Optimize Product Mix -  What SKU’s should we offer? Alerts you on what -  Improve product availability is selling Guided Selling/ Spec Builder -  Complete customer choice/spec -  Recommend product at point of sale Emcien Confidential Information Slide 12

13. •  As Easy as 1, 2, 3… •  Please call us for a free trial –  Quickly learn how your customers are buying –  Value •  Improve your product oﬀering •  Improve customer buying experience •  Reduce supply chain cost Emcien Confidential Information Slide 13

14. www.emcien.com Sales@emcien.com

Emcien Push Analytics

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