weAR is an Italian SME that has supported industry 4.0 companies since 2014 in digitizing their processes using extended realities like VR, AR and MR. The company has designed a private corporate metaverse called MARKOVERSE based on the Unreal engine to allow multi-platform access for training and operations using virtual reality digital twins of products and assets. MARKOVERSE represents weAR's vision of using advanced human-machine interaction technologies to better leverage data from industry 4.0 components.

1. beyond augmented reality
MARKO3D5G PITCH
MARKOVERSE
Emanuele Borasio
CEO

2. beyond augmented reality
Uso di smartglass Microsoft Hololens presso E-distribuzione
THE CONTEXT
weAR is an innovative Italian SME that since 2014 supports
4.0 companies in the digitization path of their processes.
WeAR's vision involves the use of extended realities (VR,
AR, MR) as Advanced Human Machine Interaction to better
use data from Industry 4.0 / 4IR components

3. beyond augmented reality
Uso di smartglass Microsoft Hololens presso E-distribuzione
METAVERSE
METAVERSE is a term coined by Neal Stephenson (1992) in the science fiction Cyberpunk and
represents an interconnected virtual world, populated by avatars.
After past experiences such as Second Life, Hyperfair or communication environments such as
Spatial.io, it returned to the fore in 2021 thanks to Faceboook's Horizon Prime (for Oculus) project, it is
now being developed in numerous 'big players':
Microsoft: teams
Qualcomm: Spaces (Snapdragon)
N-vidia: Earth2 (Simulation) + Omniverse
HTC: Vive Sync
Unity: tools to create components
Epic games: Fortnite (Unreal Engine)

4. beyond augmented reality
Uso di smartglass Microsoft Hololens presso E-distribuzione
MARKOVERSE
weAR has designed a private corporate metaverse called MARKOVERSE for training and related
operations The tool is based on the Unreal engine and allows multiple cross-platform access
(desktop, mobile, wearable) to private virtual reality digital twins od products and assets.

5. beyond augmented reality
MARKO3D5G PITCH
weAR Srl
via Del Mulinetto 35
44122 Ferrara
ITALY
www.wear-mobile.com
info@wear-mobile.com