Emad Samaan Kandah is a senior manager with over 30 years of experience in sales, marketing, and business development. He has worked in leadership roles for major companies in Jordan and the GCC, including Coca-Cola and Al-Waseet International. He possesses strong communication, leadership, and analytical skills. His career highlights include exceeding sales targets and improving operational efficiencies.

1. Emad Samaan Kandah
Mobile: 00962 79 7722272
Mobile : 00962 788887778
Email : Simon_q2004@hotmail.com
CAREER OBJECTIVE
To establish a challenging and mutually beneficial relationship with a leading reputed corporation
involved in the field of Sales and Marketing that demonstrates a strong market presence with significant
emphasis on growth and ongoing development.
EDUCATIONAL BACKGROUND
Mut`ah University - Jordan
Bachelor Degree
1986 – 1990
Professional Career Summary
I am a senior manager and professional with business acumen, passion for initiating strong company growth,
corporate development, and enhanced profits in challenging markets.
I possess strong interpersonal communication and leadership skills with demonstrated initiative, motivation,
reliability, and highly developed analytical capabilities.
I have a proven track record in sales management and business development, including 14 years of senior
management in sales, marketing and distribution,working for majorregional and multinational companies,
including one of the world’s major MNC Carbonated Soft Drink companies (Coca-Cola) and theleading Pan-Arab
classifieds and multi-channel media services provider (Al-Waseet International) in all countries of the GCC and
Jordan and currently the private leader daily newspaper in Jordan .
I have a multi-functional background, enabling me to achieve a balance between day to day and strategic
management, with proven ability to develop opportunities and establish and maintain long term profitable
relationships, which was demonstrated successfully in staff training, team and market management, and
corporate & business development positions.
During my career I also successfully trained and coached senior staff on areas such as market development,
planning and budgeting, sales team supervision, organizational performance,and managing talent.

2. CAREER HISTORY
Publishing – AL Ghad Daily Newspaper Company
General Manager – Jordan
Jan 2012 till Present
Major Achievements
 Conduct Run a successful training course as a trainer to run a successful training for sales mangers
and supervisors to develop their sales skills and leader ship skills.
 Successfully carry the FMCG skills to kick off the POS project with in the Media business.
Publishing – AL Waseet Newspaper Company
General Manager – Jordan
August 2010 till Jan 2012
Major Achievements
 Improve the sales budget from 78% till April to 90% by end of year 2007.
 Improve the debtor days to 45 days, as It was 55 Days till May 2007.
 Create a new reporting system analyze the sales per channel per product.
 Part of team in a new project to optimize a new IT solution for the best sales monitoring among the
region.
 Reduce the discount in all GCC operations to optimize company’s standards.
 Conduct Run a successful training course as a trainer to run a successful training for sales mangers
and supervisors to develop their sales skills and leader ship skills.
Publishing – AL Waseet Newspaper Company
Area Sales Manager – GCC
May 2007 till July 2010
Based in their head office – Dubai Media city, managing all GCC operations.
Main responsibilities
 Setting up the annual budget for each country per country aligned with each GM /EM.
 Split the annual budget per channel per product per month.
 Manage the team of country sales Managers and Sales managers among all GCC operations to ensure
achieving monthly / annual sales budget, collection targets, promotions and special offers.
 Coordinate with marketing department to run the annual promotion and marketing campaign during the
proper season in each country.
 Assure the proper execution inside all the POS and the best insulation of all POSM in order to achieve
the monthly targets.

3. Major Achievements
 Improve the sales budget from 78% till April to 90% by end of year 2007.
 Improve the debtor days to 45 days, as It was 55 Days till May 2007.
 Create a new reporting system analyze the sales per channel per product.
 Part of team in a new project to optimize a new IT solution for the best sales monitoring among the
region.
 Reduce the discount in all GCC operations to optimize company’s standards.
 Conduct Run a successful training course as a trainer to run a successful training for sales mangers
and supervisors to develop their sales skills and leader ship skills.
 Successfully carry the FMCG skills to kick off the POS project with in the Media business.
THE COCA-COLA BOTTLING COMPANY - UAE
Regional Sales Manager – Dubai, Sharjah & Northern Emirates
General Trade, Key Accounts, Supermarkets & HORECA
October 2003 – April 2007
The position calls for sound leadership and strategic focus and requires to proactively managing the financials as
well as the responsibility on collection and company assets.
Main Responsibilities
 Manage the team working under me and work closely with them to ensure optimum placement of coolers
and regular frequency of service to the customers.
 Set up the Supervisors monthly targets and ensure their achievement.
 Ensure that all routes and areas are covered aggressively and that the Sales Supervisors understand the
sales plans for their particular area; monitor the same through constant market visits.
 Ensure that the sales team implementing best merchandising techniques with regard to P.O.S. material,
coolers displays, etc.; monitor the same through constant market visits.
 Visit the key outlets regularly and ensure proper distribution of company products.
 Conduct on-the-job training along with the Sales Supervisors in order to ensure that sales, distribution
and collection objectives are being achieved.
 Monitor and control levels of credit in the market.
 Monitor the competitors selling activities and report back to management.
 Review results periodically and appraise the job being done by my department.
 Handle all customers/consumer complaints promptly and efficiently.
 Ensure that all route trucks and Sales Supervisors vehicles are maintained and serviced.
 Control the expenses and operate within the approved budget.

Major Achievements
 Sales exceeded budget by 7 % and increased by 14 % for year 2004 vs. 2003.
 Sales exceeded budget by 9 % and increased by 16 % for year 2005 vs. 2004.
 Sales exceeded budget by 4 % and increased by 11 % for year 2006 vs. 2005.
 Sales exceeded budget by 3 % and increased by 12 % YTD April 07 vs. 2006.
 Converted more than 35 strategic accounts into Coke exclusive.
 Successfully to be the first manager in the GCC to launch the new weighted outlets project, coordinate
with Coca-Cola Company’s operations manager.
 Improved the sales in Key Accounts channel by 30 % by running extra promotions to grow with the brand
awareness per package and flavor.
 Successfully implemented the concept of cost per case as a strategic initiative.

4.  Successfully launched Arwa water with an excellent distribution and big marketing campaign year 2005
replacing Riwa brand.
 Improved the collection by 70% by implementing the suppression program for the customers who are
outstanding exceed 60 days.
 Successfully improved the cooler’s penetration and performance by 20% by relocating the coolers
between outlets and into prime location within the outlets.
THE COCA-COLA BOTTLING COMPANY - UAE
Assistant Sales Manager – Abu Dhabi & AL Ain
General Trade, Key Accounts, Supermarkets
October 2001 – September 2003
Major Achievements
 Sales exceeded budget by 10 % and increased by 17 % for year 2002 vs. 2001.
 Sales exceeded budget by 9 % and increased by 13 % YTD Sept. 2003 vs. 2002.
 Improved the collection by 35% by implementing the suppression program for the first time in UAE as a
new and creative idea for all customers who their outstanding exceed 90 days.
 Successfully improved the cooler’s penetration and performance by 13% by relocating the coolers
between outlets and into prime location within the outlets.
 Covert the long routes into presale system instead of conventional in order to improve the productive
calls with less cost.
 Improve the merchandising performance by running the monthly contest among all sales team .
THE COCA-COLA BOTTLING COMPANY - JORDAN
Key Accounts Manager
January 1999 – June 2001
Main Responsibilities
 Responsible for Supermarkets and Horace channels as well as Jordanian Army sales.
 Follow up on execution of the business plan, in line with the Company’s directions and
responsible for all agreements of Key Accounts and General Trade channels.
 Follow up with sales team on daily basis to implement the proper execution , merchandising in
all supermarkets and maintain all the displays in the impulse zone at prime location .
Major Achievements
 Sales exceeded budget by 12 % and increased over previous year by 19%.
 Monitored and followed up on execution in all Key Accounts outlets and run different promotions and
activities as company’s summer promotions in year 1999, 2000 & 2001 including, seeding and
redemption centers and working closely with the advertising agency.
 Restructure the Key accounts department into pre-sell routes successfully.
 Successfully renewed more than 2,500 exclusive agreements in the year 2000, with monitoring the P&L
for each customer.
 Successfully signed exclusive contracts with new 5-star hotels.
 I was a member the management team who signed an exclusive deal with the most important Group of
Supermarket in Jordan – SAFEWAEY S/M, C- Town S/M.

5. AL Mada`an / AL Mawarid Industrial Company – Jordan
Commercial Head Section
April 1997 – March 1999
Major Achievements
 Established the export department and started exporting into different countries especially Iraq.
 Over achieved the export-forecast year to year up to 1999 by 15%.
 Successfully achieved the renewal all contracts with the Customs Department with no extra charges.
 Selected as a Project Manger to establish the Sales Department within 4 months time comparing the budget
SKILLS
Fluent in English & Arabic.
Computer literate in Excel, Word, PowerPoint and Margin Minder.
TRAINING
Time Management workshop, Better Business Feb. 2014
Command and Conquer Workshop, AL Waseet international, 2007.
Category Management, Coca-Cola Enterprises, 2006.
Finance for Non Finance, Coca-Cola - UAE, 2006.
Leadership, Coca-Cola - UAE, 2006.
Store wars, AC Nelson Company - UAE, 2005.
Merchandising Standard, Coca-Cola Company - UAE, 2004.
Train the Trainer Workshop (Merchandising, Order Generation, Taking Orders, Profit Story) Coca-Cola -
Company UAE, 2004.
Global Score, Coca-Cola International - UAE, 2004.
Managing & Effective Distribution, Coca-Cola - Jordan, 2001.
Supervising Route Excellence Distribution, Coca-Cola - Jordan, 2000.
Maximizing Performance, Coca-Cola - Jordan, 2001.
Effective Management for Agreements and tenders, Jordan, 1998.
English Business Correspondence, Jordan, 1998.
PERSONAL DETAILS
Nationality: Jordanian
Date of Birth: 5th June 1969
Marital Status: Married with two sons
Leisure Interests: Reading, Swimming