An eBusiness and marketing professional with the unique combination of technical aptitude. I am experienced print and digital designer based in Sydney. I do all major corporate branding, web design, ATL/BTL promotional and corporate campaigns. I am a good team player who thrives on creating engaging creative solutions. A quick learner who can absorb new ideas and can communicate clearly and effectively. Currently looking for a opportunity to join a dynamic, ambitious, growing company and forge a career as a Graphic Design/Marketing coordinator.

1. WEB DESIGN
BRANDING
E-COMM
ERCE
GRAPHICS
WHAT I
DO
Mobile: 0401-379-372 Email: elve0218@hotmail.com
Toonabbie, NSW, Australia 2146
Jun. 2011~ Macquarie University
Dec.2012 Master of Commerce in Marketing, Australia
Sep. 2001~ Tainan Woman’s College of Arts & Technology
Jun. 2003 Bachelor of Fine Arts in Visual Communication Design, Taiwan
Sep. 1996~ Nation Taipei University of Technology
Jun. 2001 Diploma in Mechanical Engineering, Taiwan
Jul. 2004~ Macromedia training course:
Jul. 2004 Contribute 2.0,Flash MX Professional 2004 and Robo Demo5, Taiwan
Mar.2008~ WBSA primary business planner training program, Taiwan
May.2008
20.Apr.2013~ Marketing Specialist
Current Australia Building Centre – Sydney, Australia
17.Apr.2013 ~ Graphic Design Reference: 0401975383 Iven
26.Dec.2013 Universal Pharmaceuticals – Sydney, Australia
1st.Jun.2011 ~ Web Development
30.Jun. 2011 Austournet travel – Sydney |www.austournet.com|
27.Jan.2004 ~ Associate Manager
30.Apr. 2010 Leng-Chen Computer Training Center, Taiwan
15.May.2006 ~ Freelance
21.Jun. 2011 Oops J/ Goansahin / IS / KS / SanDisk / Hinet-Chunghwa Telecompany
/ Taipei college of maritime technology/ Arwin
PHOTOSHOP
ILLUSTRATOR
FLASH
DREAMWEAVER
INDESIGN
DHTML
CSS
ACTION SCRIPT
EDUCATION
EXPERIENCE
SKILL
YITIEN,TSAI
Elve
about me 01
An eBusiness and marketing professional with the unique
combination of technical aptitude.
I am experienced print and digital designer based in Sydney. I do all
major corporate branding, web design, ATL/BTL promotional and
corporate campaigns. Feel free to contact me on my given number.
Summary
Certificated: Visual Communication using Adobe Photoshop CS3,Microsoft Office
PowerPoint 2003,Microsoft Office Excel 2003 Expert, Microsoft Office Word 2000 Expert
“6+ years of direct to onlined Marketing experience+commercial design”

2. portfolios 02
LCC / Brand Identity Design, Commercial Design, Web Site Design and Management, HTML and Web Authoring,
Site Usability, eCommerce Strategies, Online Marketing, Project Management, Email Marketing, Online Promotions.
CI /VI
Successful branding for the computer
training center aimed at Asian market.
→ Coordinate marketing activities of implementing marketing programs using a broad set of
channels: direct mail, e-mail, web, advertising, P.R., and trade shows.
→ Coordinate online branding and lead-generation campaigns.
→ Specialized in driving website visibility, traffic, and sales through strategic conception,
content development, and routine analytics.
→ Maintained consistent brand image, product positioning and messages throughout
communication initiatives, promotions, and events.
→ Coordinate multiple projects and schedules involving cross-functional department teams.
KEY RESBONSIBILITIES:
72%
28%
12%
88888888%%%%%%%%%%
+web design
+web design
+graphics +branding
+Branding
+GRAPHICS
KPI

3. 澳洲環球製藥
portfolios 03Universal Pharmaceutical – Sydney, Australia Reference: 0401975383 Iven Design Director

4. portfolios 04
From a strategic foundation, using design to help best respond to increasing
competition, shifting perceptions and changing behavior. Whether the change is minor or
major. The goal is to ensure the reinvent marketing communications create a powerful
image and a sense of credibility, confidence and reassurance for the brand and offering.
1.Communication Strategy / A targeted, strategic approach to marketing communications.
2.Communications Design / planning, design, writing and production.
3.Marketing Communication Design / Creative planning, design, writing and production.
4.Sales Collateral / Creative planning, design, writing and production.
www.oz188.com/austournet-index.html
www.ks-spa.com
Bring out the best from the start-up and help my clients to reach their goal.

5. portfolios 05http://www.oz188.com/austournet-index.html
www.austournet.com is an online platform which is managed by New World Holidays Pty, travel agents license 2TA08227.The
original website provides services including Chinese tourist guide, booking flights, hotels, tickets and other special services.
The challenge in this project is not only to maintain the original website but also to develop a new website for the large increase
Chinese visitors. More importantly,new website needs to be extended and customized the functionality with contributed
modules, and integrated into its web pages,some important characteristics of the new brand include family orientated,
approachability and convenient to its audiences. The new online platform served to attract and introduce visitors discovering
the beautiful country of Australia by creating a sense of authenticity, appeal and integrity.
Creating an online
platform to deliver
friendly services to
Australian visitors

6. portfolios 06Web Site Design and Management,eCommerce Strategies & Solution, Online Marketing, Online Promotions.
ARWI engaged this project in 2006 to redesign its
brand identity in response to a quickly changing
market. The launch of ARWIN.COM website was
design to attract and hold visitors by offering its
exclusive customers with an informative,
high-response generating EDM, newsletter
publication and online campaign that is targeted
towards mainly female audience. Successfully
transform the new brand into a destination that
offers a comfortable buying environment for its
clients by providing day to day online shopping
experience. The challenge was to produce a
visual brand that would better appeal to target
audiences, helping ARWIN more effectively
differentiate itself from its well-established
competitors. My involvement includes Web Site
Design and Management, e-Commerce Strategies
& Solution, Online Marketing, Online Promotions.

7. Helping to successfully
launch and position
goansahin’s health care
products to worldwide.
Goansahin is a professional manufacturer of magnetic jewelry and health care products and the company
operates several of items. In recent years, fashionable health preservation becomes a trend. Goansahin is the
first to bring in titanium magnetic products, and the project is to help Goansahin successfully introduce and
enter into foreign markets including Japan, Europe and USA. As one of our core offerings, design played a
critical role in enabling us to represent the qualities of the brand through icons, graphics and images that were
then applied to the various brand communication elements. The project concept was inspired by the Chinese
philosophy- wu xing, which is essential for one's physical harmonizing and emotional wellbeing. Wu xing cycles
are incorporated with the five elements —wood, water, fire, earth and metal. The advertising strategies are
designed to reach target markets, creating consumer awareness and effectively promoting the attributes of
goods and services. Our involvement includes a variety of tasks such as front-end development, copywriting,
visual design, server setup, new products update and consistently web maintenance.
﹝水﹞
“water”
﹝土﹞
“wood”
﹝火﹞
“fire”
﹝金﹞
“mental”
﹝Wu Xing﹞
the five elements in Chinese philosophy
Goansahin
portfolios 07http://www.only-is.com/goansahin/index_en.htm

8. portfolios 08
Oops! J is self-developed color nail brand
which was innovated by the famous artist
Jolin Tsai. The brand is hoping to bring a
character with unique ,charming, diverse and
compelling looking for its audiences.
The mission is to create a brand
identity and a suite of websites
aimed at appealing to an
aesthetically demanding,
web-savvy, female-dominated
audience. After applying the brand
across various touch-points, the
next challenge was to design the
main customer site, with the
audience in mind, providing them
with a truly positive and exciting
online shopping experience. My
involvement includes planning,
developing and organizing all
Positioning a big brand in
a small world.
Demo http://www.only-is.com/OOPSJ/loading.html
Turn next page:)
about brand│fashion VS. Jolin│starlight jewel box│photo gallery│store location
about brand│fashion VS. Jolin│starlight jewel box│photo gallery│store location
about brand│fashion VS. Jolin│starlight jewel box│photo gallery│store location
fashion VS. Jolin
photo gallery
about brand
The mission is to create a brand
identity and a suite of websites
aimed at appealing to an
aesthetically demanding,
web-savvy, female-dominated
audience. After applying the brand
across various touch-points, the
next challenge was to design the
main customer site, with the
audience in mind, providing them
with a truly positive and exciting
online shopping experience. My
involvement includes planning,
developing and organizing all
elements of brand images, designed and implemented an interactive websites, produced Flash
and motion graphic projects. The demonstrating website is focusing on the use of design to
effectively position its products and helping to complete with its competitors.
elements of brand images, designed and implemented an interactive websites, produced Flash
and motion graphic projects. The demonstrating website is focusing on the use of design to
effectively position its products and helping to complete with its competitors.

9. Another successful start-up, iS
is a newly formed brand that is
expertise in the antique jewelry
trade in Taiwan. This website
was established to create the
ultimate platform to display and
sell fine antique jewelry online.
iS is targeting the Asian region, with a focus on 75% females, mostly between the age of 36 - 54,
with household income of $50-$75K, and have some college degree. Through our research and
discovery process, we were able to identify the attributes that helped differentiate the new
start-up from its established competitors. The design work engaged to launch the brand, create
the both online and offline campaigns to promote many types of vintage jewelries to market. Our
involvement includes created a visual language that has helped the business distinguish its
products from competitors, by presenting an elegant and friendly online environment attracts
jewelry lovers’ attentions, by showing value and performance attributes of iS’s products.
iS is targeting the Asian region, with a focus on 75% females, mostly between the age of 36 - 54,
with household income of $50-$75K, and have some college degree. Through our research and
discovery process, we were able to identify the attributes that helped differentiate the new
start-up from its established competitors. The design work engaged to launch the brand, create
the both online and offline campaigns to promote many types of vintage jewelries to market. Our
involvement includes created a visual language that has helped the business distinguish its
products from competitors, by presenting an elegant and friendly online environment attracts
jewelry lovers’ attentions, by showing value and performance attributes of iS’s products.
THANK YOU
FOR YOUR TIME Please get in touch if you think I'm a good fit for your organization;
can call me at (+61) 0401379372 or email me elve0218@hotmail.com
portfolios 09www.only-is.com
Using strategic
design to create a
position jump on it
successfully within
Asian markets.
Using strategic
design to create a
position jump on it
successfully within
Asian markets.
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Using strategic
design to create a
position jump on it
successfully within
Asian markets.
Brand. Design. Digital.
YITIEN,TSAI