Keynote presentation at the 2010 California Game Changers Conference

1. Cleantech, Climate, and Jobs
What Should the
Governor Do?
California
GAMEchangers Conference
Elton B. Sherwin
November 17, 2010

2. Immediate Problem
 12% Unemployment
 Construction-related trades
much higher
 2.3 million unemployed

3. Longer Term
 Very serious problem
climate change
 Multiple impacts on
California and
California businesses

4. Aim Today
Convince You That Solution Is
Standing In Front Of Us
 Building efficiency
 Existing buildings
 Create jobs
 Create investment
 Protect planet
 Grading buildings
 A+ to F

5. SOURCE: Inundation data from Knowles, 2008. Additional salt pond elevation data by Siegel and Bachand, 2002.
Aerial imagery is NAIP 2005 data. http://www.bcdc.ca.gov/planning/climate_change/climate_change.shtml
16 Inches
of Sea Rise
San Jose
San
Francisco
Vallejo
San Rafael
Oakland

6. SOURCE: Inundation data from Knowles, 2008. Additional salt pond elevation data by Siegel and Bachand, 2002.
Aerial imagery is NAIP 2005 data. BCDC.gov
Foster City
East Palo AltoMenlo Park
16 Inches
of Sea Rise
Silicon
Valley

7. SOURCE: Inundation data from Knowles, 2008. Additional salt pond elevation data by Siegel and Bachand, 2002.
Aerial imagery is NAIP 2005 data. BCDC.gov
Moffett Field
237
Sun,
Google,
and, Cisco
all at risk

8. SOURCE: Inundation data from Knowles, 2008. Additional salt pond elevation data by Siegel and Bachand, 2002.
Aerial imagery is NAIP 2005 data. BCDC.gov
Vallejo
North Bay
16 Inches
of Sea Rise

9. SOURCE: Inundation data from Knowles, 2008. Additional salt pond elevation data by Siegel and Bachand, 2002.
Aerial imagery is NAIP 2005 data. BCDC.gov
Richmond
North Bay
16 Inches
of Sea Rise
San Rafael
Larkspur
Corte Madera

10. July Temperatures
2009 California Climate Adaptation Strategy
www.climatechange.ca.gov/adaptation
California’s
agricultural
regions will be
hard hit

11. Midcentury
Increase of 5 Degrees Fahrenheit
2009 California Climate Adaptation Strategy
www.climatechange.ca.gov/adaptation
5+

12. Could See Increases of 10 to 14
Degree Fahrenheit in Central Valley*
2009 California Climate Adaptation Strategy
*“Emissions pathways, climate change, and impacts on California”
Christopher B. Field and 17 coauthors, June 23, 2004, PNAS
10+

13. Smaller snowpack
More water shortages
Less water for agriculture
“Emissions pathways, climate change, and impacts on California”
Christopher B. Field and 17 coauthors, June 23, 2004, PNAS

14. Heat Waves in Los Angeles
Basin Will Be Much More
Frequent
Dan Steinberg, Associated Press

15. So What Should the
Governor Do?

16. Letter to Fictional Governor
 Makes 55
recommendations

17. Only Five Involve Taxes or Fees
1. DMV fees proportional to oil imports
 Gas guzzlers have higher DMV fees
2. Carbon tax on inefficient light bulbs
3. 10¢ bottle tax
4. Congestion pricing on all freeways
5. Mandatory Energy Savings Account for
inefficient buildings
Blue State
Recommendations

18. Fifty With No Fees or Taxes
 Pool pumps
 Window films
 Motor controls
 Smart lighting
 Building tune ups
 Thermal storage on air conditioners
 Green building code recommendations
 Research priorities
 Nighttime electric rates
Pay for themselves
Not being done

19. Focus on Buildings

20. Why Buildings
America has:
 Over 50 million inefficient buildings
 Upgrades pay for themselves
 Millions of out-of-work construction workers

21. Buildings are the Largest
Source of CO2
in America
More than all cars, trucks and
planes added together

22. Building energy consumption
is almost 40% of U.S. CO2
emissions*
*Mitigating Climate Change: What America’s Building Industry Must Do
Mahadev Raman. Using DOE data

23. Create Jobs by
Improving Building Efficiency

24. Need to Improve Existing Buildings
 Retail
 Commercial
 Schools
 Government
 Residential

25. It is Not Happening

26. Unable to Connect the Dots
 Over 50 million buildings that need
upgrades
 Upgrades pay for themselves in reduced
utility bills
 Millions of unemployed construction
workers
 Reduced utility bills would pay their salaries

27. 70% to 80% Energy Used in
Buildings Is Wasted
 German Passive House uses 1/7 the
energy of US code
 Why cannot America do this?

28. Recommendation:
Grade Our Buildings
A-

29. 55 Recommendations
Two most important
 Reduce air pollution
 Soot, methane, ozone,
carbon monoxide, etc.
 Grade buildings

30. Analyzed 12 Different Building Energy
Labels and Their Associated Rating
Methodologies

31. Recommended Label
In Monthly Utility Bill
C-
B+
Electricity**
Gas**
*125 is highest score
1 is lowest
Compared to all federal buildings in
America
(See Inverted Scale with Progressive Weighting)
** The energy grade is determined
comparing this building to other similar
buildings in similar climates
74
*
Image from iStockphoto

32. Peer Rating
• Similar building types
– Office to office
– Hospital to hospital
• In similar climates
• Top 20% get As
A+ reserved for net zero
• Bottom 20% get Fs
• Include + and –
• Get the best of either
per sq. ft. or per person

33. National Rating
• National standard
– Intuitive: scores above
80 are good, below 70
are poor
• 125 minus weighted EUI
• Source energy (per sq ft.)
– Combines natural gas,
oil and electricity
– All electricity weighted
at national average

34. What Would Happen?
 Put a grade in monthly utility bill
 Mail window sticker quarterly
 Optional for the building owner to display

35. What Would Happen?
 Hotels with As get more business
 Hotels with Ds would upgrade
 Energy efficiency would be important
 Some businesses and employees would
hunt down their energy hogs

36. What Would Happen?
 Best energy auditors become very popular
 Backlog of work upgrading:
 Lighting systems
 Windows
 Cooling towers
 Insulation
 Fans, pumps, and motor controls
 Building controls, VAV boxes, etc.

37. What Would Happen?
 Millions of new jobs
 Skills would improve
 Burn less coal and natural gas
 Send less money out-of-state to buy
hydrocarbons
 Spend more money locally
 Efficient products outsell inefficient
products

38. Why This Label
 Grades motivate change
 + and - reward small
improvements
 Does not require audits
 Universal participation
 Automatic monthly updates
 Fair: works for all sizes of
buildings
 Drive dramatic reductions
in energy consumption

39. Need better Labels on Products
Also

40. Need More Information On-line
www.energyrating.gov.au 1
Brand
Refrigerators-
Freezers
Model
Total
Volume
(litres)
Energy
Consumption
(kWh/annum)
10 Yr
Energy
Cost
Star
Rating
DAEWOO FRN-U20__I 603 515 $875 *****
WHIRLPOOL 6E_2__XR_ 640 614 $1,043 *****
SAMSUNG SRS767DGB 768 731 $1,242 ****
GENERAL
ELECTRIC
PCG25
GSG25MIP__
761 729 $1,239 ****
1
There is much to like about the Australian government’s site, foremost is showing the ten-year cost of
Also

41. Utility Bills are the Single Best
Yardstick
 Ensure green buildings disclose utility bills
 Start grading buildings based on
ACTUAL ENERGY USE

42. Summary Recommendations
1. Grade buildings: A+ to F
 Optional quarterly window stickers
2. Disclose energy consumption of all
buildings claiming to be green
 Include all government buildings and
builders requesting variances
 Identify the architect

43. In Closing
Building grades will motivate action:
1. Create private investment
2. Create jobs
3. Improve skills
4. Encourage innovation
5. Reduce emissions
A+
For more information: www.EltonSherwin.com
Information on building grades:
http://www.slideshare.net/EltonSherwin/presentations
Specifically two presentations:
http://tinyurl.com/34dp6qx and http://tinyurl.com/34vrhl6

44. Appendix

45. World-
wide Next
20 Years
(Soot)
Soot and Smoke Also
Damage Our Environment

46. McKinsey

47. Pay for Themselves
“Negative” Costs

48. Real Costs

49. Coal

50. Savings “Pay” for Most
Non-coal Upgrades
=

51. Pay for Themselves
“Negative” Costs
Building-Related:
 Residential lighting
 Residential electronics
 Commercial insulation
 Motor systems
 Residential appliances
 Water heaters
 Air conditioning
 Building “tune-ups”
 HVAC zoning
 Fan/pump controls
Non-Building:
 Standby power
 Industrial efficiency
 Hybrid cars
 Landfill methane
 Waste recycling
 Agriculture nutrient
management
 Agriculture tillage/residue
McKinsey, DOE, UK Gov.
Author’s experience

52. Real Costs
Less Expensive Capturing CO2 From Coal-fired Power
Agriculture-Related:
 Cropland management
 Grassland management
 Soil restoration
 Protecting rainforests
 Pastureland afforestation
 Reforestation
 Manure management
 Feedstock substitution
 Fertilizer management
Non-Agriculture:
 Ultra-efficient new
buildings
 Plug-in Hybrids
 Concentrating solar
 Solar PV
 Wind
McKinsey, DOE, UK Gov.
Author’s experience

53. Questions
 More Information:
www.EltonSherwin.com
eltonsherwin.wordpress.com
facebook.com/EltonSherwin

54. McKinsey 2007

55. Sector Specific Abatement Cost Curves
Agriculture in the UK
The First Report of the UK Committee on Climate Change
December 2008

56. US DOE. CO2 in America. Excludes other greenhouse pollutants: methane,
Soot, CFCs, etc. Also excludes embedded energy in imports and most impacts from Agriculture.
CO2 Emissions:
Circled sources are
mostly buildings

57. Which Building Types Use the Most
Energy Overall?

58. Which Building use the Most
Energy per Square Foot?

59. Electricity Consumption in
Healthcare Buildings

60. Checklists
www.EltonSherwin.com
 What Can Cities and Counties Do?
 Simple Green Building Code
 Homes
 Commercial Property
 What are Your Company’s Top
Energy Wasters?
 Schools and public buildings
 What are Your Home’s Top Energy
Wasters?
 How Do I Find the Energy Hogs in My
House?
 Reducing Your Carbon Footprint
www.Amazon.com

61. Encourage the Disclosure of
Building Energy Consumption
Cities have leverage:
 Requesting permit
 Requesting variance
 Bidding for city business
 Selling building
 Challenge other city governments
 Prohibit “green” or efficiency claims
without disclosure
 Give window stickers to all homes and
businesses who disclose their data
Cities can encourage disclosure
• Last 2 yrs utility bills
• Next 10 yrs

62. Use Signage Laws to Ban Advertising
Without Disclosure
Energy Saving
Green Home
(Data not disclosed)
Require
• Last 2 yrs utility bills
• Next 10 yrs

63. Why Grades Based on Energy?
Energy => CO2 => Environmental Damage
Image: Roger Braithwaite, University of Manchester (UK)
Awards based on
anything other than
actual energy
consumption are not
helpful.

64. http://www.slideshare.net/EltonSherwin/presentations
http://tinyurl.com/34dp6qx and http://tinyurl.com/34vrhl6
Also, see
Response to the
National Energy Rating Program for Homes
Request for Information