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As a group we decided our chosen
channel would be BBC One, we chose
this channel as we believe our
documentary is aimed for everybody as
it involves toys and education, which
everybody has had in their life.
Typically, BBC One provides
programmes for everybody, therefore
we thought it was suitable for our
documentary. In addition, we followed
the codes and conventions of and
placed the BBC ONE logo in the centre
of the screen, as we noticed this was a
common theme for BBC ONE.
In addition to the BBC ONE logo, we have
placed text underneath providing the
audience with; the name of the
documentary, the date, channel, timing and
we have also used direct address. Providing
the audience with this key information
evidently follow the codes and conventions
of a print advert for a documentary, and also
keeps the audience informed about the
documentary. In addition, we used direct
address by using the question ‘How do you
learn?’, this draws the audience in and allows
them to feel involved in the documentary
which would them lead them onto watching
the documentary to find out more about
how toys can have an impact on education.
As toys was our main focus of the
documentary, and we wanted to
portray them as providing a brighter
side to education as well as being
successful, we increased the brightness
on the individual in the centre.
Increasing the brightness illustrates to
the audience that she’s in a positive
mind set.This is reinforced by the props
(toys) . In addition, we can also see
other individuals in the background
taking an ‘exam paper’, to suggest this
isn’t an enthusiastic way of educating
pupils we have darkened the lighting to
represent a dull atmosphere.
Creating more of an impact on the
audience that toys can be useful in an
education, we have cropped our image.
We did this to reinforce the meaning of
toys can have a positive effect on
education, therefore cropping the
image brings the individual forward
making our message more prominent.

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Print advert screenshots

  • 1.
  • 2. As a group we decided our chosen channel would be BBC One, we chose this channel as we believe our documentary is aimed for everybody as it involves toys and education, which everybody has had in their life. Typically, BBC One provides programmes for everybody, therefore we thought it was suitable for our documentary. In addition, we followed the codes and conventions of and placed the BBC ONE logo in the centre of the screen, as we noticed this was a common theme for BBC ONE.
  • 3. In addition to the BBC ONE logo, we have placed text underneath providing the audience with; the name of the documentary, the date, channel, timing and we have also used direct address. Providing the audience with this key information evidently follow the codes and conventions of a print advert for a documentary, and also keeps the audience informed about the documentary. In addition, we used direct address by using the question ‘How do you learn?’, this draws the audience in and allows them to feel involved in the documentary which would them lead them onto watching the documentary to find out more about how toys can have an impact on education.
  • 4. As toys was our main focus of the documentary, and we wanted to portray them as providing a brighter side to education as well as being successful, we increased the brightness on the individual in the centre. Increasing the brightness illustrates to the audience that she’s in a positive mind set.This is reinforced by the props (toys) . In addition, we can also see other individuals in the background taking an ‘exam paper’, to suggest this isn’t an enthusiastic way of educating pupils we have darkened the lighting to represent a dull atmosphere.
  • 5. Creating more of an impact on the audience that toys can be useful in an education, we have cropped our image. We did this to reinforce the meaning of toys can have a positive effect on education, therefore cropping the image brings the individual forward making our message more prominent.