Garrett Popcorn Shops®, which was founded in 1949 by the Garrett Family in Chicago, has evolved from a one stop Shop into a global corporation. Learn how an historic branded refreshed their digital footprint by building a comprehensive universal social media strategy. In this presentation, you will learn: - Key strategies for building a comprehensive digital marketing strategy - Critical steps every team should take when creating a global social media marketing blueprint - Lessons learned through the development of Garrett Popcorn’s strategy and how they’ve distinguished their brand to be like no other