Learn about how you can generate leads for your business using social media from my presentation at GSMI's Social Media Strategies Summit Las Vegas in February 2014. For more information on this presentation, visit http://ellydeutch.com.

1. By Elly Deutch
SMSS Las Vegas
February 6, 2014

2. AGENDA
• Who is Elly Deutch?
• The Cold, Hard Facts
• Listening, Monitoring and Creating Your Strategy
• Identifying Your Social and Content Plan
• Using Real Time Customer Service
• Engaging and Keeping Leads
• Q&A

3. WHO IS @ELLYDEUTCH?

22. STRATEGY CHECKLIST:
þ Social Listening Audit
þ Google Analytics Integration
þ Key phrases for Monitoring
þ Use Hashtags, Google Alerts, Current Events
and customized, shortened URLS
þ Plan to Take Over The World

31. SOCIAL CHECKLIST:
þ Select your channels based on your social
listening audit and target audience
þ Integrate SEO and Email marketing into strategy
þ Don’t just “do” social because everyone else is
þ Create original content on your blog

37. REAL TIME CUSTOMER SERVICE CHECKLIST:
þ Care for your customers as friends
þ Don’t be a robot & send automated messages
þ Respond in a timely manner. Time is money!
þ Create an internal customer service team
þ Build relationships with PEOPLE

42. “You shouldn’t buy leads with
your marketing efforts; instead,
you should seek to buy customers
with your marketing efforts .”
-Jeffrey L. Cohen and Kipp Bodnar,
authors of The B2B Social Media Book

44. KEEPING LEADS CHECKLIST:
þ Start with a simple conversation, not sales
þ Build relationships with people & earn their trust
þ Seek out customers, not leads
þ Traffic x Conversions = Revenue
þ Be persistent, but not annoying

45. QUESTIONS?
THANK YOU!

46. ellydeutch@gmail.com
@EllyDeutch on Twitter
http://linkedin.com/in/ellydeutch