The document discusses the relationship between sports and social media. It begins with defining social media and outlining the agenda, which includes identifying opportunities for traditional and online media integration, how social media connects to sports, professional sports league policies, examples of what athletes and teams are doing well on social media, and trends for the future. The presentation notes that social media creates transparency and community around sports, generating fan appreciation and revenue. It provides statistics on social media usage and recommends that brands listen to fans, engage in conversations, and establish guidelines to promote their culture online. The key is to utilize players and media personalities, engage with fans transparently, have a strategic social media plan, and have fun with it.

1. SPORTS
AND
SOCIAL
MEDIA
By
Elly
Deutch
November
11,
2012

2. My
Background

3. Today’s
Agenda
l Defining
social
media
l IdenCfying
“Inline”
media
opportuniCes
l How
social
connects
to
sports
l Professional
sports
league
policies
l What
athletes
and
teams
are
doing
social
right
l Next
trends
for
sports
l How
to
make
your
brand
social

4. What
is
social
media?
Group
of
Internet-­‐based
applicaCons
that
build
on
the
ideological
and
technological
foundaCons
of
Web
2.0,
and
that
allow
the
creaCon
and
exchange
of
user-­‐generated
content

5. Web
2.0
and
Social
Media
Overview

6. Streamlining
the
conversaCon
OLD
WAY
OF
COMMUNICATION
MONOLOGUE
NEW
WAY
DIALOGUE

7. INLINE
MEDIA
Traditional
Media
Social and Online
Media

8. Good
Stories
Can
Generate
“Inline”
AXenCon
Tradi5onal
Media
8
Social
And
Online
Media

9. World
perspecCve
of
social
media

10. 1.15
billion
monthly
acCve
users
(874
million
via
mobile)
100
hours
of
video
uploaded
to
YouTube
every
minute
500
million
tweets
delivered
daily

11. How
Social
Connects
to
Sports
Creates
transparency
Generates
fan
apprecia5on
and
revenue
Builds
community

12. Pro
League
Policies

13. Who’s
doing
it
right

14. CreaCng
a
brand
online

15. If
you
Google
yourself,
are
you
happy
with
the
results?

16. Fans
are
what
makes
your
company
5ck,
so
it’s
impera5ve
to
listen
and
learn
from
their
feedback.
-­‐ Look
for
what
people
are
currently
saying
about
you
online
-­‐ Keep
an
open
mind
and
take
everything
into
consideraCon
-­‐ IdenCfy
key
influencers
-­‐ Decide
which
networks
generate
the
most
conversaCons
-­‐ Track
senCment
over
Cme
-­‐ Analyze
customer
feedback
-­‐ Assess
and
plan
on
best
ways
to
engage

17. How
to
make
your
brand
social
l Listen
to
your
community
l Set
goals
l Engage
in
conversaCon
l Be
creaCve
l Measure
and
analyze
progress
l Re-­‐evaluate
and
execute
l Do
it
again

18. Next
trend
for
Sports:
Geo-­‐LocaCon

19. Take an interest in the
community and understands
the social dynamic
Observe Your
Audience

20. Image
Be Valuable
Add value to the conversation and
recognize/reward participants

21. Provide a reason to come and socialize –
and then share the experience with
colleagues/friends
Be Notable

22. Determine the handful of things
that will keep the community
engaged
Bring Catnip

23. Establish guidelines to codify the
culture you would like to promote
and set the expectations for
behavior.
Have Rules

24. Distributed
Let the most passionate fans drive
the heard
Lead from the Back

25. Ride The Waves
It is really hard to create enough
energy to build a wave, much more
effective and efficient to ride
existing waves. Link initiatives to
community hot topics.

26. Key
Takeaways
l Be
social,
don’t
just
be
online
l UClize
“celebrity”
branding
of
players,
teams,
and
media
professionals
l Engage,
interact
and
be
transparent
with
fans
and
followers
l Set
up
a
strategic
plan
for
your
organizaCon,
including
analysis
tacCcs
on
how
to
track
your
success
l Have
fun!

27. QUESTIONS/CONTACT
Elly
Deutch
Website:
EllyDeutch.com
Email:
ellydeutch@gmail.com
TwiXer:
@deutchE
LinkedIn:
ellydeutch