Audience Profile

1. Audience Profile

2. • Age - The age of my target audience is from 18 to 25 years old, this is the age bracket that horror movies/films
have the most success in and make the most amount of money. Additionally, this is the age group that is legally
allowed to view the content and they will understand most of what happens in the movies/films as they are adult
themed.
• Gender - The most common gender to watch horror movies/films are males. This does follow the stereotype of
the male role being masculine and not getting scared at a movie whereas women have a more fearful approach.
This is however the stereotypical view and not necessarily factual however the figures show men prefer horror to
women, this may be due to the over sexualisation of women within the film which can increase male viewing
figures and decrease female, or it could simply be because men prefer more violent movies/films.
• Interests/hobbies - My target audience hobbies and interests will include heavily socialising as this is the prime
student age, also they will enjoy going out and seeing various sites of interest. This is because of the explorative
nature of being young and intrigued by new things. Also they enjoy spending time at home to watch movies and
social media is a massive part of their lives. This in turn allows me to exploit this use of social media and give
them surveys of what they think about my idea and social media in general. Finally, most students partake in
some sort of outdoor activity whether it is jogging, cycling or sport. This means they are active and enjoy going
outside.
• Likes/Dislikes - These are very similar to that of the hobbies and interests however this is more specific to what
they actually want. My target audience want (regarding horror movies/films) a good solid plot, dark themes, a
narrative that twists and turns leaving the audience slightly on edge, interesting characters, an evil creature or
monster that is realistic and jump scares. These are the key things for a horror to appeal to this target audience.
The flip side of this is the dislikes, the dislikes are things within horror movies that they don’t want e.g. a
common, predictable storyline, characters that are boring and have no backstory, pointless parts to the story
that have no affect on the plot and finally, unrealistic situations that could not happen.
Target Audience Profile Analysis

3. • Lifestyle – The majority of my age category consists of students, students lead very lazy lifestyles and spend a
significant amount of their time socialising if they do go out at all. This gives them a lot of time to watch TV and
movies/films allowing me to capitalise upon their almost expert level TV analysis. Their lifestyles consist of clubbing,
parties, general socialisation, going out for meals/shopping and watching TV. However, this is only assuming that this
age gap is solely students and it could also be people in business or any other profession.
• Geographical location – Assuming that we are looking at students, we see that most of them are located in and around
university areas within cities. This means they are commonly close to cinemas and shops that distribute movies/films,
additionally they are surrounded by media in many forms due to commercialisation. London is a good example of an
area that has a dense population of 18 to 25 year olds that are surrounded by media and horror, The London Dungeon
is a good horror venue which has lots of advertising based around it. Therefore my film/movie will be more suited to a
target audience in a city rather than in the countryside.
• Socio economic – The age old stereotype of students not having any money has been taken into consideration
regarding the movie industry, cinemas have discounts or cheap nights for students which helps them see movies/films
that they want to watch. My target audience’s socio economic position is not as important as anyone can enjoy horror
movies, however middle/lower classes will approve of the themes more as they can be more relatable within reason.
Overall the only issue for my target audience will be money, however as my piece is only a low budget movie there will
be no real issue.
• Psychographic – This is what sort of attitudes, feelings, personality and interests my target audience may have. These
topics are stated in the above slide and previous slide, however, my target audience id more likely to be an extrovert
which means they are social, outgoing an communicate with others. This is the whole point of media in general and
therefore that is why they would be best suited to a very dark themed genre.
Target Audience Profile Analysis

4. Target Audience Examples
(Female and Male)

5. Target Audience Examples
I enjoy clubbing and social media in general
with my friends. I also play football and jog
regularly whilst at Uni, some of my hobbies
include cycling and rock climbing. Finally, I
love horror movies that have a good story
and relatable characters as well as the
movie being cheap to watch or buy !
I am 20 years old and studying fine art at
Southampton University, I have on younger
brother who is very similar to me and an older
sister who lives abroad in Spain. I play football
and go to the gym regularly allowing me to
get out of flat. I am active but sometimes have
very lazy days watching movies and TV.
‘Hard work leads to success’.
Tess Davis
6 Mutual Friends
Charlotte Kent
29 Mutual Friends
James Ford
15 Mutual Friends
Lads Football
15 Members
1698
Requests
I spend a lot of my time with friends when I
am not working, we love going shopping
and looking around the city. I also enjoy
fashion and photography which is why I
shop a bit too much ! I enjoy clubbing and
going to parties to meet new people.
I am22 years old and in my last year of
University, I study at London Fashion College
and work in Timberland. I go on holiday twice
a year to Australia and the Caribbean as I have
family who now live there. Finally, i sing and
song write in my spare time which is, now that
i think about it, not that spare anymore. I
balance work, education and socializing and
then I have no more free time.
‘If it doesn't fit try it in another
colour’.
Tess Davis
14 Mutual Friends
Adam Parker
37 Mutual Friends
3027
Requests
Daniel Cavv
32 Mutual Friends
Shopping
Squad
8 Members
Adam Parker Katy Niece