Marketing In A 2.0 World By Elliott Garlock

Marketing in a 2.0 World [email_address]

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: “Left Brain Marketing,” Forrester Research (April 2004); “The Vanishing Mass Market,” BusinessWeek (July 2004) Source: Darwin Day Conference, Google Media Proliferation http:// www.slideshare.net/wah17/social-media-35304

Source: Internet Advertising Bureau, 2004 Source: Darwin Day Conference, by Google Marketing has changed more….. http://www.slideshare.net/wah17/social-media-35304

Product proliferation and availability means more choice for the buyer…….. Source: Strike up the Brands. McKinsey & Company, December 2003 Source: Darwin Day Conference, Google 1. Product Proliferation http://www.slideshare.net/wah17/social-media-35304

TV-Industrial Complex Purple Cow, Seth Godin Sell More Products Get More Distribution Buy Ads Make More Profit

http://www.web-strategist.com/blog/2008/11/17/motrin-mothers-groundswell-by-the-numbers/

http://www.marketingwithmeaning.com/tag/burger-king/

[object Object],You are only as good as your ideas

Marketing In A 2.0 World By Elliott Garlock

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