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1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
Gravity
100 million USD
Universal Pictures
Alfonso Cuaron
A Little Princess
Harry Potter And The Prisoner of Azkaban
Sandra Bullock: The Blind Side and The Proposal
George Clooney: Tomorrows Land, Oceans Eleven/Twelve/Thirteen and Fantastic Mr Fox (voice)
It stars Sandra Bullock and George Clooney as astronauts, and sees them stranded in space after the
mid-orbit destruction of their space shuttle and their subsequent attempt to return to Earth.
Elements were shot at Pinewood and Shepperton Studios in the United Kingdom. Filming began in London
in May 2011.The visual effects were supervised by Tim Webber at the London based company called
Framestore.
USA 4 October 2013
UK 8th November 2013
Wide
Cloudy With a Chance of Meatballs 2 (Sony Pictures Animation)
Runner Runner (20th Century Fox)
Rush (Universal Pictures)
Warner Bros

2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
Mainly Rush as it would have the same target audience to gravity- young/middle males.
It would attract both action and sci fi lovers and male/female because the two main stars were male and
female.
It being a ’visual masterpiece’-having two genres really increased profit.
It had 2 major Hollywood names from different age groups- Sandra Bullock and George Clooney which
meant that it appealed to a variety.
Billboards- Everywhere had big gravity posters, on main roads, high streets, buses ect meaning that a lot of
people would be aware of the film.
Adverts- In football games, morning shows and tv adverts in general.
Trailer- The trailer made the film seem exciting, jam packed and gave a insight to its original story line
captivating viewers.
It was world wide.
I think the campaign was aimed to use star power and the concept of originality to an advantage. It was to
make the target audience as aware of the film as possible. They wanted to make sure that everyone knew
’gravity’.The name of the film also is quite confusing itself as gravity isn’ta object and they are in space so
what does it mean- which gives the idea you have to watch to find out.