People confuse between digital marketing, social media marketing, or marketing in general. Some myths need to be debugged. We are here to sort things out.

1. What in the World
is Digital
Marketing?

2. Contents
What Digital
Marketing is
Not?
What is Digital
Marketing?
What Digital
Marketing Can Help
You Achieve?
How CanYou
Implement an
Effective B2B Digital
Marketing Strategy?
01
02
03
04

3. What Digital
Marketing is Not?

4. Let’s just debunk a few of the
most common myths around
digital marketing!

5. Social Media
Marketing Equals Digital
Marketing. Not true.
Myth #1

6. According to a 2014 study, 79% of
senior marketers agreed that social
media is the most effective form of
marketing for B2B.
But, it is a
Major part of it!

7. Myth #2
Digital Marketing is Owned
by a Single Person or
Department

8. “Leave it all to the person whose job title
has marketing in it.”
It is and should be a team effort on all levels of a
company. Alignment of goals throughout the ranks
makes marketing strategies more powerful and
effective.
This is the attitude
that some have.
Unfortunately, it only
serves as a roadblock
to continued and
increased success.
Instead:

9. Myth #3
ManyTimes, Measuring
Digital Marketing Results is
Impossible

10. Regular analysis will make
strategy adjustments
possible and maximize
your success.
Many platforms — including Twitter and Facebook — now have
built-in tracking features that serve the same purpose.!

11. What is Digital
Marketing?

12. It is “the promotion of products or brands
via forms of online media.”
This includes:
It’s often confused with online marketing, a subset of digital that uses
solely online tools.
smartphones tablets computers game consoles TV radio
!

13. What Digital
Marketing Can
HelpYou
Achieve?

14. “The simple response would be that Digital Marketing
leverages electronic devices (PC,Tablet, Phone, digital OOH)
to provide an experience that influences a desired audience
to take an action. However, that sounds too easy when it’s
significantly more complex than that. It is not simply the
channel of delivery, but the way in which an experience comes
to life, across channels and in all channels.”
Kevin Green, the Executive Director of Marketing at Dell

15. The goal is to create a delightful experience
that moves the intended audience to take
action.This experience should begin at first
contact and continue throughout what’s called
the buyer’s journey.

16. Consumers do truly have limitless choices these days.
That’s no exaggeration. So to provide a unique, exciting
experience and get the desired results, it’s necessary to get
into the mindset of your customers.This brings us to our
next important point.

17. How CanYou
Implement an
Effective B2B Digital
Marketing Strategy?

18. This is about determining which steps will help you develop a
strategythat will:
bring in more customers
help you build up your brand awareness
help you reach any other business goals
that you’ve set.
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02
03

19. First things first, you
need to conduct
research
Optimize your website You should start to develop
a digital and social media
presence, if you haven’t
already
You can also try paid
advertising campaigns, email
marketing for nurturing
purposes or other tactics. A good
plan that is based on research will
help you choose the best methods
and tools for your company.
Make sure that it provides a
pleasant user experience,
represents your brand well and
provides value to visitors. Mobile-
friendliness is super
important too. Using a smart
keyword strategy will make your
website more visible in search
results.
You need to find out who your target
audience is, what they want, what
they expect, what they need and so
on. Based on what you find, you can
position yourself and present your
offering in the best way. It will also
help to choose most effective
channel to reach yourTA.

20. THANKYOU!
hello@g2mteam.com