In airports, people are always in a hurry. It’s a challenge for advertisers and signage makers to communicate with travellers who barely have time to look up from their plane tickets.

1. 2017’s Digital Signage
Trends in the Airport
Eurotech

2. In airports, people are always in a hurry. It’s a challenge for advertisers and signage
makers to communicate with travellers who barely have time to look up from their plane
tickets.
With the death of old-fashioned print displays, airports have adapted to television screens
and LCD monitors for displays. Despite the hustle and bustle of an airport, the number of
people that frequent it every day entices companies to grab advertising opportunities. They
continue to find creative and eye-catching ways to sell their products to the average
traveller by making use of technology. Even the safety and policy signage used by the
airports are digitised for a better viewing experience.
Dan Rossborough, a director of a digital display company, narrowed down the 2017 trends
for airport display signage:
LED Screens
The first of them is the LED display, which this generation calls ‘digital art’. Since LED
displays are computerised and boundless, there is more room for creativity. The
conventional rectangle ads are replaced by curvatures and seamless pictures. In Toronto, a
multi-panelled LED display shaped into a flower hangs from the ceiling of their airport. It’s a
useful source of information as well as an art piece that travellers will immediately see when
they pass by. People can also see ‘The Wave’ digital signage in the Darwin International
Airport, Australia.

3. Interactive Displays
Another trend this year for displays, also using LED screens, is the interactive signage. A big
step forward with technology, interactive displays can either be calibrated with a touch
screen or integrated with signal-sensitive software that detects a mobile phone. Agencies
may use this to make fun ads for kids or for a lost traveller who doesn’t know where his
boarding gate is.
Dual Purpose
Integrating the two trends, this stream has a combination of interactive ads and useful
airport information that play side by side. The JKF already has this technology in Orlando,
mixing data and marketing content.
Technicians do their best to come up with innovations for the ease of the average traveller.
It’s time people took notice.

4. Sources:
https://eurotechdisplays.com.au/graphic_hardware/exhibition-stands-isoframe-wave-2/
http://www.aviationpros.com/article/12293157/three-top-trends-in-digital-signage-at-
airports-in-2017
https://www.digitalsignagetoday.com/news/australian-airport-does-the-wave-with-digital-
signage/