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ECONOMIC DEVELOPMENT: 
BETTER RETURNS WITH 
SMART INCENTIVES 
NCSL Jobs Summit 
San Jose, CA 
September 18, 2014
2 
Using incentives to achieve state policy 
and community goals 
Recipient 
Deal 
Compliance 
Effectiveness 
Data and 
analysis to 
enable better 
decision-making 
Greater 
transparency 
and 
accountability
3 steps state legislatures can take to 
create smart incentives 
1. Set clear goals for each incentive program 
• But allow flexibility on specific metrics 
2. Request and fund regular program performance 
evaluation 
• Enable data sharing 
• Provide time and resources 
• Use reporting to improve not punish 
3 
3. Work with the executive and economic development 
office to improve program performance 
• On the same team – creating economic opportunities in your state 
• How can incentives support these efforts?
Business Incentives Initiative 
4 
• Identify effective ways to manage and assess incentive policies and 
practices 
• Improve data collection and analysis 
• Develop national standards and best practices that states can use to 
report on economic development incentives 
• Participating states: IN, LA, MD, MI, OK, TN, VA
5 
Takeaways 
• Incentives should be used to accomplish community goals 
– not just win a deal. 
• The problem is that we haven’t known which incentives 
actually help our communities. 
• Communities need better data and analytics throughout 
the process to identify what works and enable sound 
decisions when awarding incentives. 
• The next few years will see tremendous improvements in 
the way we talk about and evaluate incentives.
Contact Information 
Ellen Harpel 
President 
571/212.3397 
eharpel@businessdevelopmentadvisors.com 
www.businessdevelopmentadvisors.com 
ellen@smartincentives.org 
http://www.smartincentives.org/ 
Twitter: @SmartIncentives 
6

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Economic Development: Better Returns with Smart Incentives

  • 1. ECONOMIC DEVELOPMENT: BETTER RETURNS WITH SMART INCENTIVES NCSL Jobs Summit San Jose, CA September 18, 2014
  • 2. 2 Using incentives to achieve state policy and community goals Recipient Deal Compliance Effectiveness Data and analysis to enable better decision-making Greater transparency and accountability
  • 3. 3 steps state legislatures can take to create smart incentives 1. Set clear goals for each incentive program • But allow flexibility on specific metrics 2. Request and fund regular program performance evaluation • Enable data sharing • Provide time and resources • Use reporting to improve not punish 3 3. Work with the executive and economic development office to improve program performance • On the same team – creating economic opportunities in your state • How can incentives support these efforts?
  • 4. Business Incentives Initiative 4 • Identify effective ways to manage and assess incentive policies and practices • Improve data collection and analysis • Develop national standards and best practices that states can use to report on economic development incentives • Participating states: IN, LA, MD, MI, OK, TN, VA
  • 5. 5 Takeaways • Incentives should be used to accomplish community goals – not just win a deal. • The problem is that we haven’t known which incentives actually help our communities. • Communities need better data and analytics throughout the process to identify what works and enable sound decisions when awarding incentives. • The next few years will see tremendous improvements in the way we talk about and evaluate incentives.
  • 6. Contact Information Ellen Harpel President 571/212.3397 eharpel@businessdevelopmentadvisors.com www.businessdevelopmentadvisors.com ellen@smartincentives.org http://www.smartincentives.org/ Twitter: @SmartIncentives 6