2. LITTLE WHITE
LIES
Little White lies is an independent UK film magazine, produced by the
Church of London. The front cover of every magazine is entirely
based around the featured film, so each cover is completely unique.
However, one constant is the header/logo of the company, which is
always in the top middle of the cover. I looked into the magazine
because it has a niche audience, which is similar to mine and Millie’s
production company.
I like the idea of having a very central image to the magazine cover,
however I do think that I will include some information about what is
going to be included, so the readers will have some sort of idea
before they pick it up.
3. SIGHT AND
SOUND
Sight and Sound is owned by the British Film Institute. This magazine
is targeted towards more educated audience as it is an academic
magazine. This is enforced by the simple typology and the colours
chosen to be on the cover, which give a sophisticated image.
The main slogan normally refers to film festivals, directors or film
names, with a main image relating to this. This image takes up the
whole cover, which again makes it seem more cultured.
This is the opposite to what I want my poster to do. As my target
audience is much younger than this magazine’s, I want there to be
interesting details which will catch the eye of a younger person. This
can be done by using more than one image, having exciting typology
and catchy slogans.
4. WHAT HAVE I LEARNT…
From researching these two different magazine covers I have learnt
that they normally include one main image. This can be a colourful
one or a more monotone image, depending on what target audience
your magazine has. Unlike film posters, magazine covers keep it very
simple with little text surrounding the image. However, I want my
magazine to include convergence, such as things like ‘QR Codes’ in
order to catch the attention of a younger eye. Using a QR Code will
potentially increase interest into my trailer, due to the link leading to
the YouTube clip.
