With the popularity of videos, photos and virtual reality, the Visual Communications through Social Media workshop will host a panel with successful examples taken from Instagram, YouTube, Pinterest, Facebook and Twitter.

1. #YOUniversity #VisitLakeCharles

2. VISUAL COMMUNICATIONS IN SOCIAL MEDIA

3. STATS YOU NEED TO KNOW
▪ 81 percent of people only skim the content they read online.
▪ People form a first impression in a mere 50 milliseconds.
▪ An estimated 84 percent of communications will be visual by 2018.
▪ An estimated 79 percent of internet traffic will be video content by 2018.
▪ Posts that include images produce 650 percent higher engagement than text-only
posts.
▪ Posts with videos attract 3X more links than text-only posts.
▪ Instagram's active user base has grown by 64 percent.
Source: www.inc.com

4. STATS YOU NEED TO KNOW
▪ The number of videos appearing in Facebook's news feed has increased 3.6X,
Facebook reported.
▪ Facebook posts from brands that included images earned 87 percent of all
engagements, eMarketer reported.
▪ Tweets with images earned up to 18 percent more clicks, 89 percent more favorites,
and 150 percent more retweets, Buffer reported.
▪ Millennials watch 11.3 hours of free online video per week. They also report
watching 10.8 hours of weekly subscription digital video.
Source: www.inc.com
www.thevideoink.com

5. BOTTOM LINE
Visuals are memorable and effective, because they help people process, understand,
and retain more information more quickly.

6. PANEL INTRODUCTION
▪ Morgan Allain
▪ The Inkling Girl
▪ Highlighting the process of figuring out what kind
of visual content resonates best with your
audience.
▪ Doug Miller
▪ Grosse Savanne Lodge/Eco Tours
▪ Producing and posting photos that define your
brand.
 Jeff Scarborough
 Scarborough's Salon & Day Spa
 Integration of 360 Virtual Walk-Through of business
 Katie Davis
 Waitr App
 Leveraging the popularity video and animated gifs into
your content marketing plan.

7. THE INKLING GIRL
▪ Use images and/or video to
show progression of a
piece/product.
▪ Step by Step
▪ Timelapse Videos
▪ Comparison
▪ Gives audience reference
▪ Shows your abilities

8. THE INKLING GIRL
▪ Post a silly idea. It might
strike gold!
▪ Be true to your product.
▪ You never know which
posts will be
successful, but as
along as you SPEAK to
the interest of your
audience, you can’t go
wrong!

9. GROSSE SAVANNE LODGE & ECO TOURS
▪ Keep audience engaged
▪ Always include collaborative
marketing partners when possible

10. GROSSE SAVANNE LODGE & ECO TOURS
▪ Think outside of box when taking
pictures.
▪ Don’t be afraid to edit photos.
Enhance color, Use filters, Crop.
▪ Snapseed is our favorite

11. SCARBOROUGH’S SALON & DAY SPA
▪ Choosing the right campaigns
for your business
▪ Website Traffic
▪ 3.15 minutes on the page

12. SCARBOROUGH’S SALON & DAY SPA
▪ Social Media – Its not failures, Its
experimenting
▪ Tying together all social media
campaigns
▪ Future Ideas for social media
▪ Snapchat
▪ Reaching a new demographic

13. WAITR APP
▪ Target your audience
▪ Stick out from the crowd
▪ Watch metrics & adjust
▪ Restaurant Videos
▪ Promote your partners
▪ Use their audience

14. WAITR APP
▪ Mini Campaigns
▪ Use short videos or gifs
▪ Low commitment for viewer
▪ Relays the purpose quickly
▪ Be relatable and relevant
▪ Helps create content, without loosing
interest

15. BEST PRACTICES
▪ Images are the ultimate visual
content.
▪ Easy to get, highly shared, reinforce the
message you want to transmit.
▪ ALWAYS name your photos
▪ SEO-friendly
▪ Can help position your brand
▪ Upload the BEST images DAILY
▪ Take your audience on a journey or tell
a story.
▪ This is how you retain & engage
followers.
Source: www.postcron.com

16. BEST PRACTICES
▪ Video are shared 3 times more than
posts with only text.
▪ Choose a video that focuses on your
audiences likes and needs.
▪ Can be generated by YOU
▪ Smartphone, computer, digital camera.
▪ Be authentic.
▪ No more than 2 minutes.
▪ No one watches super long videos
▪ Captioning
Source: www.postcron.com

17. BEST PRACTICES
▪ GIFs are fun and effective!
▪ Classic animations are a great tool for
boosting your brand’s position being
as they increase engagement.
▪ They are easy to create. Takes a
matter of minutes.
▪ Search for them online with apps such
as Giphy, Tumblr Creatrs or Imgur.
Source: www.postcron.com

18. BEST PRACTICES
▪ Memes are popular, attract traffic,
users like to share them.
▪ Memejacking or marketing with
memes.
▪ Try adding fun content in the form of a
meme to your content strategies
▪ Creating memes
▪ Recite, Image Chef or Meme Generator
Source: www.postcron.com

19. Q&A

20. THANK YOU

21. For a copy of this presentation and a list
of online resources, visit
www.VisitLakeCharles.org/toolbox