2. About the Product
• Assist in decision-making/future-oriented thinking
• Facilitates creation of future activities
• Provides prompts for user, as needed
• Generator creates daily prompts/advice/goals based on user
preferences
User/Customer Experience Map Elizabeth Buttiglieri
3. Persona 1 Description
• Was in a car accident
• Has anterograde amnesia
• Is taking time off from graduate school to recover
• Lives with parents
User/Customer Experience Map Elizabeth Buttiglieri
4. Persona 2 Description
• Introverted
• In therapy for depressive tendencies
• Socially isolated
• lives alone
• friends are online/long-distance
• family lives out-of-state
User/Customer Experience Map Elizabeth Buttiglieri
5. Encountering the Product Online,
channels and touchpoints
• Consideration
• Mentions from social media users
• Interactive promotion
• Advertisements on mobile apps
• e.g. therapeutic coloring apps
User/Customer Experience Map Elizabeth Buttiglieri
6. Encountering the Product Online,
channels and touchpoints
• Use
• Main product interaction in web browser
• Mobile application
User/Customer Experience Map Elizabeth Buttiglieri
7. Encountering the Product Online,
channels and touchpoints
• Post-use
• Message friends about it
• Take user satisfaction survey
User/Customer Experience Map Elizabeth Buttiglieri
8. Encountering the Product Offline,
channels and touchpoints
• Consideration
• Recommendation from a therapist
• Mentions in conversations with friends/coworkers
User/Customer Experience Map Elizabeth Buttiglieri
9. Encountering the Product Offline,
channels and touchpoints
• Use
• Repetition of future-thinking
• Recalling patterns from product use
User/Customer Experience Map Elizabeth Buttiglieri
10. Encountering the Product Offline,
channels and touchpoints
• Post-use
• Practice future-thinking in daily situations
• Word of mouth
User/Customer Experience Map Elizabeth Buttiglieri
