Presentation from BrightonSEO Sept 2021. Exploring the downward trend in the length of agency-client relationships, and how we can reverse this trend.

2. Over the past 18 months
Clients pressed
pause on changing
agencies
#brightonSEO

3. However the
average
client-agency
relationship
is down 30%
vs 2015 2015 2019 2021
8
6
4
2
0
6.5 years
4.8 years 4.9 years
#brightonSEO
Source: SCOPEN, WARC

4. But will the
downward trend
resume post
COVID-19 and what
can we do about it?
#brightonSEO

5. We say it all the
time...
"Listen to your
audience"
#brightonSEO

6. (But today I'm a Marketing Consultant,
Coach & Founder of CULT Marketing)
For the past 10
years, I have
been your
audience...
#brightonSEO

7. Client Thruth No. 1
#brightonSEO

8. Client Thruth No. 1
"There isn't a
magic money tree!"
#brightonSEO

9. Every penny is
scruitinised by
Finance
#brightonSEO

10. Instead of
"If you could
just spend
more..."
#brightonSEO

11. Instead of
"If you could
just spend
more..."
Justify budget
changes using
ROI benefits
#brightonSEO

12. Instead of
"If you could
just spend
more..."
Recommend
savings to
cover costs
#brightonSEO

13. Instead of
"If you could
just spend
more..."
Contribute to
annual budget
planning
#brightonSEO

14. Client Thruth No. 2
#brightonSEO

15. Client Thruth No. 2
"Stop assuming
you always know
best"
#brightonSEO

16. Clients are the
experts of their
own buisness
#brightonSEO

18. Clients are the
experts of their
own industries
#brightonSEO

19. Clients are the
experts of their
own products
#brightonSEO

20. They are the key to
their own history
#brightonSEO

21. Instead of
"We're the
agency, we
know best"
#brightonSEO

22. Instead of
"We're the
agency, we
know best"
Embed yourself
in your clients
business
#brightonSEO

23. Instead of
"We're the
agency, we
know best"
Learn from
your clients
#brightonSEO

24. Instead of
"We're the
agency, we
know best"
COLLABORATE!
#brightonSEO

25. Client Thruth No. 3
#brightonSEO

26. Client Thruth No. 3
"Last minute
changes frustrate
us too"
#brightonSEO

27. Signed off
Marketing Plan
CEO's
Someone else's
marketing tactics
#brightonSEO

28. Instead of
"That's not
the plan you
signed off"
#brightonSEO

29. Instead of
"That's not
the plan you
signed off"
Equipt clients
ready to defend
decisions
#brightonSEO

30. Signed off
Marketing Plan
CEO's
Someone else's
marketing tactics
#brightonSEO

31. Signed off
Marketing Plan
CEO's
Ideas backed by
insight and data
#brightonSEO

32. Instead of
"That's not
the plan you
signed off"
Act quickly and
be proactive
#brightonSEO

33. Instead of
"That's not
the plan you
signed off"
Have a positive
attitude
#brightonSEO

34. And remember...
Your clients are still
Marketers.
Work with them, not
against them.
#brightonSEO

35. Thank you!
#brightonSEO
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