Plan Book Final

ENERGIZING DOWNTOWN. ENERGIZING YOU
DowntownOKCUCO Strategic Campaigns Plan Book Spring 2014

ENERGIZING DOWNTOWN, ENERGIZING YOU.
TABLE OF CONTENTS
Campaign Team List
Executive Summary
Research
Secondary Research
Primary Research
SWOT Analysis
Goals and Evaluation
Strategy
Key Messages
Tactics and Timing
Media Plan
Budget
Appendix
3
4
5
9
11
12
13
14
16
20
23
24
2

CAMPAIGNS TEAM 2014
Account Director
Lacey Rhodes
Asst. Account Directors
Cameron Wise
Paige Ward
Research Director
Eliseo Garcia
Creative Director
Laura Lynch
Copy/Editing Director
Aaron Santelmann
Media Director
Kailey Marcum
Budget Director
Tosh Miller
Advisor
Mike Breslin
PRESENTATION TEAM
Lacey Rhodes
Cameron Wise
Alyssa McCain
Paige Ward
Conrad Kersten
CREATIVE (DESIGN) TEAM
Cleo Rajon
Sarah Lee
Robyn Breshears
Ashley Ounvung
BUDGET TEAM
Ethan Hickerson
Sylvette Olmeda
Leilei Chen
COPY AND EDITING TEAM
Conrad Kersten
Chelsea Pontious
Alyssa McCain
Caitlin McClure
MEDIA PLANNING TEAM
Abby Ogle
Li Xuelei
Carley Holt
Cassidy Hunt
Tayler Armstrong
3
TEAM LEADS

EXECUTIVE SUMMARY
In the past 15 years, downtown Oklahoma City has evolved from being
primarily a corporate setting to an entertainment, business and residential
community. In 1993, the Metropolitan Area Project was approved. Seven
years later, Oklahoma City broke ground and started the revitalization of
the area. Since MAPS, downtown Oklahoma City has developed into an
urban area that is clean, friendly and safe for its visitors and residents.
This campaigns plan was prepared for Downtown OKC, Inc. (DOKC)
the not-for-profit organization created in 2000 to manage and market
the Business Improvement District.They serve as advocates, coordinators,
facilitators and communicators for downtown revitalization.The UCO
team has developed a strategy to promote downtown Oklahoma City
as a growing venue for entertainment, business and residency.The team
believes that the positive developments in the downtown area over
the last two decades are only beginning, and that downtown
OKC’s best years lie ahead.
The UCO team appreciated
DOKC’s assistance
in preparing this
plan, and hopes that
the ideas on the
following pages prove to
be useful.
The plan is intended to be directed towards
an audience 18-44 who live in the metro
area and are in need of entertainment
options.
4

RESEARCH
SECONDARY RESEARCH
Tulsa
Kansas
City
Fort Worth Dallas
The “competing” downtowns
chosen were those relatively
similar to downtown Oklahoma
City and located in the
surrounding region.
Secondary research was conducted in order to
determine the demographics in the downtown
area, what organizations were already downtown
and thriving, and what the downtown area needs to
remain competitive with other big downtowns in the
region. Secondary research was also conducted
to determine the size, demographics and structure
of the comparable cities, as well as perceptions of
those downtowns.
5
RESEARCH

RESEARCH
RESEARCH
SECONDARY RESEARCH
Five Key Insights
DOKC helps support their 10 districts
and help revitalize the districts by
creating monthly events to support
growth.
Desired expansion downtown
includes more shopping and
parking options, as well as a
musical/theater entertainment
center.
DOKC has recently signed a
contract that will enable them to
fully operate all events in areas
that surround Bricktown.
The Stage Center in the arts
district is being torn down and
the building replacing it will be
ground level retail stores.
The installation of the downtown
trolley system will ease parking
needs and boost transportation
by the end of 2015.
Early stage research
revealed five key
insights that the team
considered relevant:
6

RESEARCH
110
54%
110
54%
Respondents
Most respondents previously
lived in the Edmond or North
OKC areas
Most respondents are
between 25 and 34
The majority of respondents
were single or married with
no children
The largest income bracket
among survey participants
was $50,000 - $150,000
Work downtown
A large majority of respondents
feel that they are safe in the
area
Three reasons that respondents live
downtown were:
• Proximity to their workplace
• Entertainment and urban lifestyle
• Counter-rush traffic when
heading downtown
SECONDARY RESEARCH
A second round of secondary research
was gathered by analyzing the results
of the residential survey carried out by
DOKC. One hundred and ten individuals
who live in the downtown area
completed this survey.Residential Survey Analaysis
Results from this survey also
made it evident that those be-
tween 25 and 34 are assumed
to have many friends their age
with similar interests who want
to spend their time downtown.
7
RESEARCH

RESEARCH
RESEARCH
SECONDARY RESEARCH
A third round of secondary
research was done to
find additional information
about downtown.
Downtown Insights
Downtown consists of seven
different districts downtown:
Automobile Alley, Bricktown,
Central Business District, Deep
Deuce, Plaza District, Film
Row, Arts District.
FILM ROW
AUTOMOBILE ALLEY
BRICKTOWN
CENTRAL BUSINESS
DISTRICT
DEEP DEUCE
PLAZA
DISTRICT
ARTS
DISTRICT
RENO AVE
SHERIDAN AVE
NW 4TH STREET
CLASSENBLVD
BROADWAYAVE
EGAYLORDBLVD
WESTERNAVE
NW 16TH ST
NW 30TH ST
I-40
I-235
N
Downtown has a land area of 7.5 square
miles.
Oklahoma City metro sees an average of
5,000 new residents a month.
The greater OKC Chamber and Oklahoma
Department of Commerce are very active
in downtown events and operations.
The largest city in the state, Oklahoma City
is located at the crossroads of I-35, I-40,
and I-44 in the heart of Oklahoma. The
second largest city in the continental U.S.
based on geographical size, 1.2 million
people call the greater Oklahoma City area
home.
Oklahoma County is the state’s largest by
population and area, with an estimated
720,000 people
8

RESEARCH
RESEARCH
STRONGLY
DISAGREE
DISAGREE
NO OPINION
AGREE
STRONGLY
AGREE
PRIMARY RESEARCH
I consider the travel
time to downtown
OKC convenient from
my home.
285 Responses
FEMALE 65%
MALE 34%
What is the main reason you
visit downtown OKC?
NEVER/RARELY 2%
SHOPPING 3%
SPECIAL EVENTS 10%
MUSICAL/THEATRE ENTERTAINMENT 14%
NIGHT LIFE 18%
SPORTS ENTERTAINMENT 23%
DINING 28%
In order to know more about downtown, the
team developed a 10-question survey that was
put on Survey Monkey and pushed out through
various social media.
Survey Results
2%
12%
8%
56%
22%
9

RESEARCH
RESEARCH
PRIMARY RESEARCH
The team further fleshed out its insight about
downtown by conducting an interview on
campus with two officials from DOKC
Survey Results
What would you like to see more
of in downtown OKC?
BUSINESS 2%
NEVER/RARELY VISIT 5%
SPORTS ENTERTAINMENT 6%
DINING 8%
NIGHT LIFE 8%
SPECIAL EVENTS 18%
MUSICAL/THEATRE ENTERTAINMENT 22%
SHOPPING 30%
When you visit downtown OKC for
recreational purposes, how much
do you typically spend?
N/A I NEVER VISIT 1%
ABOVE $200 0.5%
$150 - $200 2%
$100 - $150 8%
$50 - $100 40%
$50 OR BELOW 48%
11

RESEARCH
RESEARCH
SWOT ANALYSIS
STRENGTHS
• A safe urban community.
• Affordable living prices compared to
other downtown areas in the region.
• Enormous traffic downtown generated by
the strong publicity and goodwill for the
Thunder.
• Large sports market.
WEAKNESSES
• Relatively few large retailers.
• Poor promotion of existing retail outlets
and restaurants in downtown.
• Difficult parking
• Travel costs and time to get to downtown.
• Lack of funding for DOKC.
• Long distances to walk.
THREATS
• Downtown Dallas seen as much more
attractive by the target audience.
• Malls and shopping centers in the
greater OKC area that are outside
downtown.
• Competitive events and activities in the
greater OKC area (i.e., arts festivals,
college sporting events, etc.)
OPPORTUNITIES
• Numerous graduates in the area to solicit
downtown.
• Lots of middle-age couples and singles
in need of entertainment options.
• A growing interest in arts from people
and local government.
• The upcoming streetcar system.
12

GOALS AND EVALUATION
Increase traffic
to downtown
districts by 10%.
Increase coverage of
campaigns covering
the new downtown
transportation
system by 20%.
Increase retail sales
from the downtown
shops by 14%.
To measure success, the team
advises the client to talk with
local parking vendors, district-
wide vendors and the like to
track changes in sales during
the campaign.
Retailers, shops, restaurants,
bars, clubs and venues can be
measured by contacting them at
the end of the fiscal 2015 year
and determining if they had a
rise in sales over the 12-month
campaign.
To evaluate this, the client would have
to analyze media coverage for the 12
months prior to the campaign to set a
benchmark that the next 12 months of
coverage can be measured against.
Key local media (The Oklahoman, the
Oklahoma Gazette, local TV stations,
etc.) should be tracked for this measure.
In fiscal year 2015 we will...
13

STRATEGY
STRATEGY
Based on the team’s research, it is recommended that
the following central theme be used for the campaign.
The theme was chosen based on the needs, wants
and perceptions of the target audience. The target
is a high-energy group of people who are in need of
diverse entertainment and recreation options. When
people come downtown, they should feel an energetic
atmosphere because the area is full of life, diversity
and culture in all of its districts.
Energizing downtown,
energizing you.
“
”
14
STRATEGY

STRATEGY
STRATEGY
KEY MESSAGES
With the aforementioned energizing theme as an
overarching mantra, the team recommends the
following four key messages be delivered repeatedly
during the campaign. Following each numbered key
message are one or more supporting facts that can
be used to bolster the key messages credibility and
effectiveness.
Downtown Oklahoma City is a great place for people
to spend their free time because of the vast array of
entertainment and dining options it provides.
• Downtown Oklahoma City has an increasing number
of new dining and entertainment options, with over 35
restaurants and 17 bars just within Bricktown alone.
• The downtown nightlife is thriving due to unique clubs
and events that can be found on Facebook, such as
Club CANDY and the ACM Lab. 11
• Each downtown district offers unique shops and
restaurants like the Red Dirt Store, the Iguana Grill
and the all new Kd’s that cater to diverse consumers’
tastes.
Downtown Oklahoma City offers seven
unique and fun districts in a 7.5-square-mile
radius, as well as an array of business
venues.
• There are seven different districts downtown:
Automobile Alley, Bricktown, Central Business
District, Deep Deuce, Plaza District, Film Row,
Arts District.
• Information on what all these districts have to
offer can be found at http://downtownokc.com/
about/districts.
• OKC is one of the largest growing markets for
energy, aerospace and defense, technology,
transportation, biotech, professional services,
distribution services, leisure and hospitality,
manufacturing, and financial service.
• The recent completion of the Devon Tower,
Oklahoma’s tallest building, is a testament to the
thriving business scene downtown.
15

STRATEGY
KEY MESSAGES Downtown Oklahoma City is truly a
“homegrown” big city. Its revitalization in
recent years has, in part, placed a focus
on providing big city entertainment/
amenities with small town charm.
• Traditional southwestern hospitality is
evident throughout downtown, whether it is
through the pet-friendly hotel system or the
promise of a clean, safe environment.
Downtown Oklahoma City is a
great option for living because of its
affordability.
• OKC was voted the most recession-
proof city in America in 2013 by
Forbes magazine.
• The cost of living downtown is among the
lowest in the nation’s top 30 cities. 12
• Since the mid-1990s, housing has made a
significant return to downtown Oklahoma
City, as many projects have been
completed or are currently in development,
with more proposed for each district.
16
STRATEGY

TACTICS
TACTICS
TACTICS AND TIMING
Obviously, even the best strategy and messaging is
useless without a sound plan to execute its delivery.
The team recommends the following tactical plan be
followed in order to achieve the goals stated earlier in
this plan.
12 Hours of Energy
Kickoff Event
12 Hours of Energy
Kickoff Event
On October 14, 2014, the Myriad Botanical
Gardens will transform into a festival to kick
off the “Energizing downtown, energizing
you” campaign. The event will maintain a
constant flow of “energetic” activities to imprint
the EDEY campaign theme on the target
audience.
A key goal for this event is to involve all parts
of the downtown community. Further, including
local vendors, radio DJ’s, and other local
organizations will help drive media coverage
and online buzz about downtown.
To further support this event, the team
recommends corporate sponsorships from
the following companies be sought: Devon,
American Energy Partners, Sand ridge,
Chesapeake Energy, OGE, Chase Bank, UMB
Bank, and the FC Energy. By securing such
corporate sponsorships, the expenses for the
kickoff event will be defrayed and word of the
event will spread further around the region.
SCHEDULE OF EVENTS
11 a.m. - 1 p.m. “Energize 5k” Sponsored by Steel Energy Drinks
12 p.m. - 2 p.m. Lunch provided by Sonic
12 p.m. - 4 p.m. Live music provided by ACM @ UCO
4 p.m. - 6 p.m. Local performances (dancers, street artists,
theatre acts, other talents)
4:30 - 6 p.m. “Energy” athlete appearances and autographs
6 p.m. - 8 p.m. All over DOKC Scavenger Hunt (winners receive
“Thunder” tickets “Energy” tickets. Must utilize
social media for the hunt, cover 3 districts.)
6 p.m. - 8:30 p.m. Earl’s Ribs catering and local food trucks ($9 a
plate for all-you-can-eat Earl’s)
8:30 - 9:30 p.m. Light Show at the Myriad Gardens
9 p.m. - 11 p.m. Glowstick Rave (bring in local DJs)
17

TACTICS
TACTICS
A PARTNERSHIP WITH ENERGY FC
Sports entertainment has proven itself to be a big
part of the revitalization of downtown. The Bricktown
Ballpark was the first completed MAPS project, and the
Thunder and Barons later added to the dynamic sports
environment. This trend will be furthered by the arrival
of the new professional soccer team in Oklahoma City.
Accordingly, the Energy FC could be an important
sponsorship/partnership opportunity for DOKC Inc.
Initially, the team advises DOKC Inc. to negotiate
with the team to secure 1) tickets for use in social
media giveaways, and 2) player appearances
throughout the downtown area in support of the
EDEY campaign and the team itself. Additionally,
an off-season event, such as a children’s soccer
camp in the Myriad Gardens, could be led by the
Energy FC team to promote the EDEY campaign.
(Admittedly, children fall outside the target
audience; however, their parents, in many cases,
will not.) As with the kickoff event, these partner
events could help drive media coverage and
online buzz about downtown.
18

TACTICS
TACTICS
DISTRICT CRAWL
A “district crawl,” modeled partially after pub crawls
that are popular in many cities, can be held each
month during the spring and summer months to draw
more attention to the retailers and restaurants in
downtown OKC. Staging this event would expose the
target audiences to the districts and attractions down-
town, which could motivate them to visit downtown
more in the future
The team recommends DOKC Inc. stage the event
one Saturday per month from April to June in 2015
between 11 a.m. and 6 p.m. A trolley service will run
to move participants from place to place.
An example of possible locales and activities for
each stop are provided below.
Midtown: Stop at McNellies for food or coke
floats.
Auto Alley: Shop around at the local vending
stores.
Park Plaza: Visit the Murrah Building memorial.
Arts District: Visit the OKC Museum of Arts.
Film Row: Tour the KOSU Studios.
Boat House: Tour the Chesapeake Boat House.
Deep Deuce: Go on an apartment tour.
Business District: Visit the lobby level of the
Devon Tower and walk around in the beautiful
Myriad Gardens.
Bricktown: Walk around the canal, have dinner
or lunch, and enjoy a ride on a water taxi.
TROLLEY STOPSTROLLEY STOPS
Trolleys could pick up and drop off every 30
minutes from these various locations.
Team research indicates that each trolley can
accommodate 28 people. To defray the trolley
expenses, “tickets” for the event should be
$8, and issued in the form in the form of a
wristband good for transportation during the
event. This price also would include a pamphlet
about downtown OKC, along with coupons to
the various restaurants and vendors that are
featured at each stop.
The team recommends that DOKC Inc. rent two
trolleys to circle the downtown route from 11
a.m. to 6 p.m. each day.
19

TACTICS
TACTICS
SUMMER “ENERGIZE”
SESSIONS
Once a month from May to October 2015, DOKC
Inc. should host exercise sessions downtown to help
people “energize” themselves. These should be free
and open to the public. Depending on weather and
the type of exercise chosen, the concourse at the
Redhawks stadium and the grassy area around the
Myriad Gardens could be used for free. If this tactic
is implemented, DOKC Inc. should hire instructors
for exercises like yoga, Pilates, kick-boxing and self-
defense. The sessions should be held in the time
frame between the end of the work day and dusk.
The client should advertise these events on social
media and DOKC Inc.’s website. Also, exercise
equipment with the DOKC, Inc. logo and the EDEY
theme on them should be given away at these sessions.
For example, participants could get branded yoga mats
at one session; at another session, branded water
bottles could be provided; and so on. In addition to the
logo and theme, the items could also feature pertinent
URLs, hashtags, and the like, space permitting.
20

MEDIAPLAN
MEDIAPLAN
MEDIA PLAN
The campaign is intended to be promoted using social
media, radio and outdoor boards as the source for
the paid advertising. Advertisements should run two
weeks prior to the campaign kickoff event. This is the
best use of the client’s advertising dollars because the
team feels that people will attend the event in larger
numbers if they are frequently exposed to it. The goal
of the kickoff event is to obtain free press, such as
the Gazette running a story or broadcasting stations
covering the event for that day’s news.
We are going to advertise with Tyler Media
and their radio stations 93.3,96.5 and 104.1.
We feel that our target audience listens to
these stations during the morning and the
work day and will have a better chance of
hearing them. We want to run our radio
ads prior to our events to ensure that the
maximum amount of people can attend.
RADIORADIO
21

MEDIAPLAN
MEDIAPLAN
ENERGIZEDOWNTOWN.ENERGIZEYOU.
ENERGIZEDOWNTOWN.ENERGIZEYOU.
ENERGIZING DOWNTON, ENERGIZING YOU.
ENERGIZING DOWNTON, ENERGIZING YOU.
OUTDOOR ADVERTISING
As a part of the campaign, the team recommends large
displays of the EDEY campaign theme (“Energizing
downtown, energizing you”) around the metro area.
Billboards and other out-of-home advertisements should
be strategically located around the metro area, as well as
on I-35 southbound. This should draw traffic to downtown
OKC for entertainment options, while also promoting
downtown OKC to people who are en route to Dallas, one
of downtown OKC’s main “competitors.” The billboards
will highlight the “energy” happening in downtown (i.e.,
entertainment options, recreation venues, etc.). Digital
boards should be utilized as part of this effort to display
video and animation, which better convey themes of
energy and excitement than do still graphics. Below
are examples of billboards that might be great to draw
attention to downtown OKC.
22

MEDIAPLAN
MEDIAPLAN
SOCIAL MEDIA
DOKC Inc. already maintains a strong, active presence
on the major social media platforms (Facebook,
Twitter, Instagram). As noted earlier, several of the
recommended tactics have social media elements
incorporated into them, ala the kickoff event scavenger
hunt. Obviously, DOKC Inc. should aggressively use
its social media presence to promote any of the tactics
they choose to implement from this plan.
DOKC Inc. should considering purchasing targeted
advertisements on these three platforms – should
budgetary resources allow – to amplify the reach of
the campaign messages and awareness of campaign
events.
This media should be reserved mainly for use
by the public. The client should encourage
the public to use hashtags and mentions
on their posts of downtown. For example:
#downtownenergy or # dokcenergy when you post
pictures of something you saw downtown that was
energetic. Promotional contests should be offered
via this media as well. For example: the best
sunset picture downtown will receive two Energy
FC tickets.
To properly use this media, the client should
follow local organizations and local news
stations in hope of getting retweets and
mentions. The client should update information on
a consistent basis, publicizing the campaign and
other events in downtown OKC.
The client should utilize this media actively
through initial phases of the campaign. The
blog should be reserved for one employee of
the client to give a voice to the campaign and
try to gain followers.
23

BUDGET
Location $14,000
Permit $2,000
Gifts/Promotions $6,000
Police $4,200
Food $10,000
Drinks $15,000
Stage $1,000
EMT $1,120
Custodia $7,500
Custodial Supplies $5,000
Glowsticks $1,900
Moon Bounce $100
Rumble Appearance $1,200
Thunder Girls $600
Insurance $2,100
Run Insurance $842
KICKOFF EVENT
DISTRICT CRAWL
MEDIA
EXERCISE GROUP
Trolleys $5,000
Insurance $1,000
TOTAL
$72,562
TOTAL
$19,600
TOTAL
$18,050
TOTAL
$6,000
Bus Bench $150
Billboard $1,500
Bus Shelter $350
Digital Billboard $1,000
Radio $90,000
Social Media $73,000
Energize Sign $1,890
Flyers $5,000
Promotional Calendars $3,000
$294,501
Instructors $15,600
Yoga Mats $1,687.5
Water Bottles $550
Insurance $212.49

GRAND TOTAL
$294,501
24

APPENDIX
APPENDIX
About. (n.d.). Retrieved February 17, 2014, from http://downtowndallas.com/about/#/cleanteam
Around. (n.d.). Retrieved February 17, 2014, from
http://downtowndallas.com/around/#/ride/dlink
City of Oklahoma City | News from OKCGOV. (n.d.). Retrieved from
http://www.okc.gov/news/2012_07/Dowtown_trash_goes_solar_with_new_BigBelly_waste_and_recycling_
bins.html
City of Oklahoma City | Public Information & Marketing. (n.d.). Retrieved from
http://www.okc.gov/maps3/advboard.html
City of Oklahoma City | Public Information & Marketing. (n.d.). Retrieved from
http://www.okc.gov/maps3advboard.html
Edwards, A. (2013, March 28). Traffic changes coming to downtown OKC | KFOR.com. Retrieved from

http://kfor.com/2013/03/28/traffic-changes-coming-to-downtown-okc/
Flick, D. (2014, February 17). Three Dallas neighborhoods near downtown combine forces | Dallas Morning

News. Retrieved from http://www.dallasnews.com/news/community-news/white-rock-east-dallas/
headlines/20140215-three-dallas-neighborhoods-near-downtown-combine-forces.ece
Folger/KOCO, P., & Schambach/KOCO, J. (2012, October 1). Believe in Oklahoma: Downtown Rebirth, Part
1 | Oklahoma City - OKC - KOCO.com [Video file]. Retrieved from http://www.koco.com/believe/Believe-
in-Oklahoma-Downtown-Rebirth-Part-1/16811130
The following sources were used as part of the team’s secondary research:
25
APPENDIX

APPENDIX
KOCO (2013, July 26). New office building to take place of Stage Center in Downtown OKC | Oklahoma City - OKC
- KOCO.com. Retrieved from http://www.koco.com/news/oklahomanews/okc/new-office-building-to-take-
place-of-stage-center-in-downtown-okc/21192312
Konopasek, M. (n.d.). Downtown Arena Events Add $30 Million To Local Economy - News9.com - Oklahoma City,
OK - News, Weather, Video and Sports |. Retrieved April 14, 2014, from http://www.news9.com/
story/25244648/downtown-arena-events-add-30-million-to-local-economy
Lackmeyer, S. (2013, November 8). Downtown OKC, Inc. President: Streetcar will be a game changer for city | News
OK. Retrieved from http://newsok.com/downtown-okc-inc.-president-streetcar-will-be-a-game-changer-for-
city/article/3902604
Neighborhood Scout (n.d.). Dallas TX crime rates and statistics - NeighborhoodScout. Retrieved March 15, 2014,
from http://www.neighborhoodscout.com/tx/dallas/crime/
NewsOK (2012, May 25). NewsOK Videos. Retrieved from http://newsok.com/downtown-oklahoma-city-basketball-
court-opens/multimedia/video/1656886913001
Nicholson, E. (2012, October 4). There are Bike Lanes Downtown, But it Might Take a While for Everyone to Play
Nicely | Dallas Observer. Retrieved from http://blogs.dallasobserver.com/unfairpark/2012/10/downtown_
bike_lanes_are_progre.php
Oklahoma City Convention & Visitors Bureau Partners. (n.d.). Retrieved from http://www.visitokc.com/restaurants/
uniquely-okc/
Oklahoma City Districts | Neighborhoods in Oklahoma City. (n.d.). Retrieved from
http://www.visitokc.com/visitor-info/okc-districts/
26
APPENDIX

APPENDIX
“Crime Rates for Dallas, TX.” Dallas TX Crime Rates and Statistics. N.p., n.d. Web. 11 Apr. 2014
“Downtown Resident Survey 2013.” DOWNTOWNOKC.com. N.p., n.d. 26 Apr. 2014.
“DOWNTOWN TULSA.” Downtown Tulsa. N.p., n.d. Web. 11 Apr. 2014.
“Downtown Council – Downtown Council of Kansas City.” Downtown Council – Downtown Council of Kansas
City. N.p., n.d. Web. 11 Apr. 2014.
“Downtown Fort Worth - Events, Dining, Nightlife, Projects, Volunteer Info - Downtown Fort Worth.” Downtown
Fort Worth - Events, Dining, Nightlife, Projects, Volunteer Info - Downtown Fort Worth. N.p., n.d. Web. 11
Apr. 2014.
Forbes. Forbes Magazine, n.d. Web. 11 Apr. 2014.
“Kansas City Convention & Visitors Association.” $5 Billion Reasons to Meet in KC: VisitKC.com Official Travel
Source. N.p., n.d. Web. 11 Apr. 2014.
“Kansas City’s Motto: Go Big or Go Home #BigKC.” Under30CEO. N.p., n.d. Web. 11 Apr. 2014.
“Kansas City Convention & Visitors Association.” Kansas City: VisitKC.com™ Official Travel Source. N.p., n.d. Web.
11 Apr. 2014.
“There Are Bike Lanes Downtown, But It Might Take a While for Everyone to Play Nicely.” Unfair Park. N.p., n.d.
Web. 11 Apr. 2014.
27
APPENDIX

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