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Hero Honda   P l e a s u r e “ IDEAS MAGNIFYING THE BRAND PROPOSITION  “
BASIC PROPOSITION ,[object Object],[object Object],[object Object]
ENVIRONMENT ,[object Object]
TARGET AUDIENCE ,[object Object]
VALUES  & PERSONALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BIG IDEA ,[object Object],[object Object]
REASON TO BELIEVE ,[object Object],[object Object]
AGENCY BRIEF ,[object Object],[object Object],[object Object],[object Object],[object Object]
POSITIONING PLATFORM ,[object Object],[object Object],[object Object]
COMMUNICATION IDEA:1 ,[object Object]
EXECUTION IDEA 1 (A) ,[object Object],[object Object],[object Object],[object Object]
EXECUTION IDEA 1 (B) ,[object Object],[object Object],[object Object]
EXECUTION IDEA 1 (C) ,[object Object],[object Object],[object Object]
 
COMMUNICATION IDEA 2 ,[object Object]
EXECUTION IDEA ,[object Object],[object Object],[object Object]
EXECUTION IDEA ,[object Object],[object Object],[object Object]
 
COMMUNICATION IDEA 3 ,[object Object]
EXECUTION IDEA ,[object Object],[object Object]
EXECUTION IDEA ,[object Object],[object Object]
 
Dealership outlets- ‘ Lipstick lounges’ ,[object Object],[object Object],[object Object]
Dealership outlets- ‘ Lipstick lounges’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dealership outlets- ‘ Lipstick lounges’ ,[object Object],[object Object],[object Object]
Dealership outlets- ‘ Lipstick lounges’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Buzz Marketing ,[object Object],[object Object]
THANK YOU

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Hero honda pleasure

  • 1. Hero Honda P l e a s u r e “ IDEAS MAGNIFYING THE BRAND PROPOSITION “
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