2. CREATIVE HYBRID
DESIGNER • CREATIVE DIRECTOR
STRATEGIST A PASSIONATE CREATOR OF CURATED EXPERIENCES. EXCEPTIONAL AT DEVELOPING
EVENTS THAT CREATE A LAYERED, PERSONAL AND MEMORABLE INTERACTION BETWEEN
PEOPLE. INTERESTED IN CREATING EXPERIENCES THAT THRIVE AT THE INTERSECTION OF
TECHNOLOGY AND HUMAN INSIGHT, FORMING POWERFUL JOURNEYS THAT INSPIRE,
ENGAGE, MOVING PEOPLE BEYOND EXPECTATIONS AND INTO ACTION.
4. PROGRAMS • STAND ALONE
INTERACTIVES STRATEGY • CREATIVE DIRECTION • DESIGN
INTERACTIVE WORK...
VW OF AMERICA- AUTOSHOW, SHOWROOMS, EDUCATIONAL, RIDE AND DRIVES, SOCIAL MEDIA
U OF M MOTTS CHILDREN HOSPITAL- PERMANENT INSTALL, SOCIAL MEDIA
DETROIT ZOO- PERMANENT INSTALL
KIA MOTORS- AUTOSHOWS, SOCIAL MEDIA, LEAD GEN
SUBARU- AUTOSHOW, SHOWROOMS, SOCIAL MEDIA, LEAD GEN
http://www.eventmarketer.com/article/subaru_autoshow#.UTdJtuvXlqJ
5. iPad 8:35 PM
SPECTACULARLY INNOVATIVE - BMWi OVERVIEW
iPad 8:35 PM
SPECTACULARLY INNOVATIVE-INTERIOR
Notes:
+ +
++
TAP SCREEN FOR PHOTO
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed
do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum."Spectacularly
Innovative
SWIPE TO EXPLORE
iPad 8:35 PM
BUILD YOUR MAGAZINE
iPad 8:35 PM
Your Magazine
DRAG MODULE SELECTION
Mobiliti3
BMW i. BORN ELECTRIC.
DoneDone
MOBILITi3
BMW i. BORN ELECTRIC.
PublishPublish
Start OverStart Over
SPECTACULARLY
INNOVATIVE
CHANGING
PERSPECTIVES
IT'S ACTIVE MEGA CITY
NOTES
BMW i. BORN ELECTRIC.
BMW i. BORN ELECTRIC.
BMW i. BORN ELECTRIC. BMW i. BORN ELECTRIC.
BMW i. BORN ELECTRIC.
BMW i. BORN ELECTRIC.
BMW i. BORN ELECTRIC.
BMWi
Design
Philosophy
EVENT- LAS VEGAS
x
xx
MOBILITi3
BMW i. BORN ELECTRIC.
A MOVING TOPIC: THE BMW i3iBRAND VIDEO BRIEFSREGISTRATION
iSCHOOL-SELF-GUIDED TRAINING MODULES
- BMW i3 on Twitter
BMW i3 on Facebook+
BMW i3 on YouTube+
BMW i3 on Instagram+
BMW i3 on Foursquare+
Hotel Reservations+
Transportation+
Pre-Event Build Your Own Magazine
Begin Here. Select One.
BMW ConnectedDrive /iDrive IntroIntroduction to BMW i3
i3 Walkaround i3 Customers
SGT 1: BMW ConnectedDrive and iDrive
SGT 2: BMW’s Electric Strategy
SGT 3: Competitive Comparisons
-
Name:
Email: Password:
Dealership:
iPad 8:35 PM
IT'S ACTIVE
IT'S A BMW
MEGA CITY
CUSTOMERS AND
CONNECTIVITY
IN THE BMW I3
IT'S A BMW
LIFESTYLE
CREATING LOYALTY
WHAT YOU
CAN REALLY
RELY ON
iPad 8:35 PM
Compare
Usable
Space
Chevrolet Volt Nissan Leaf
DRAG OBJECTS AND COMPARE
INTERACTIVES STRATEGY • CREATIVE DIRECTION • DESIGN
APPS • MOBILE • ENGAGEMENTS • WEB
FORGOT PASSWORD SIGN UPLOGIN SIGN UP
At vero eos et accusamus et iusto odio dignissimos ducimus qui
blanditiis praesentium voluptatum deleniti atque corrupti quos
dolores et quas molestias excepturi sint occaecati cupiditate no.
Detroit Stop 1
TRIP DETAIL- TRIP 03
Chicago > Detroit 3 Stops 282.7 mi,
Trip 01
EN ROUTE
END
START
Chicago > Detroit 3 Stops 282.7 mi,
12:15 PM
DETROIT
Detroit Stop 1
Chicago
Detroit Stop 2
Detroit Stop 3
Introduction screen
Explains the basic feature of the app
Hello... Sign-in screen
Login, Sign up or new password
Main Screen Detail trip screen
6. ENVIRONMENTS STRATEGY • CREATIVE DIRECTION • DESIGN
PERMANENT • NOMADIC • INTERIOR • EXTERIOR
A FEW OF THE PROGRAMS…
AUTOMOTIVE VW, AUDI, PORSCHE, FORD, LINCOLN, SUBARU, KIA, MITSUBISHI, MAZDA, HYNDAI
HEALTH CARE U OF M HOSPITAL , SCRIPPS HEALTHCARE SYSTEMS http://www.uofmhealth.org/news/mott-athletics-playroom-1017
MUSEUM MODS, ST. LOUIS SCIENCE MUSEUM, ABA EXHIBIT, MARCHING TOWARDS JUSTICE, BLUESVILLE
ZOO DETROIT ZOO AMPHIBIVILLE
TRADESHOW DANA, ATI, NISSAN, COCA COLA, L3 COMMUNICATIONS, NORTH FACE
7. Auto Show
Consumer
Ride & Drive
60%
Social Media
Component
Intercept/
Lifestyle
Ride & Drive
40%
Dealership
Highlight new
and unique
safety features
objective 2
Gather customer
lead data
and testimonials.
objective 3
Develop a drive course or
route which highlights the
class-leading safety features
and ride characteristics.
objective6
Drive traffic to the
local Honda dealers.
objective5
social media component to
drive attendance and provide a
forum for after drive comments.
objective7
Drive traffic to
the main Honda display
while attracting consumers
to participate in the drive.
objective 4
objective 1
Build awareness and
familiarize consumers
on the all new Accord.
Target
In market
Accord owners
and conquest
Quick stats of Accord/Honda
Loyalty rate of 64%
Honda does not have currently stong SM presence.
- Enhace social media presence.
Honda Accord. JD Power states Buyer Demand is high,
34% of buyers are over age 56,
and 60% are male.
Competitors:
Toyota Camry
Ford Fusion
Nissan Altima Sedan
Chevy Malibu
Hyndai Sonata
Lifestyle:
Professional
educated
2 kids
History of typical event:
Honda engaged with Dad bloggers at the 2012 Dad 2.0 Summit in Austin, TX,
http://www.youtube.com/watch?v=UyitsspJfzg&feature=BFa&list=PL1F2F88164C76470D
Safety:
Lane Departure Warning
Forward Collision Warning
LaneWatch™ blind spot display
Sweepstakes:
Features:
Honda SWOT
http://prezi.com/oah8pxp8uw2q/copy-of-honda-swot-analysis/
Customer
Sweepstakes
You Tube:
Detroit launch of the Accord
http://www.youtube.com/watch?v=9ii2CgcqqYw&feature=BFa&list=PL1F2F88164C76470D
Pinterest:
http://socialmediainfluence.com/2012/04/23/
social-media-spotlight-honda-encourages-pinners-to-take-a-break/
Missing 60+ make up 40% of new car buyers.
- Opprutunity developing platforms for
older drivers. (youth market is being inodated)
Target would seem to be
Baby Boomers and Gen X
u·biq·ui·ty
/yu b kw ti/ Show Spelled[yoo-bik-wi-tee] ShowIPA
–noun
1. the state orcapacityof being everywhere, esp. at the same time; omnipresence: the ubiquityof magical beliefs.
2. (initial capital letter)Theology.The omnipresence of God orChrist.
Origin:
1570–80; < NL ubiquitās, equiv. to L ubīqu(e) everywhere + -itās -ity
WHYUNBIQUITYAND HEALTHYCOMMUNITY
It is systems based (veryGerman)
It relies on constant connectivityand selective interaction
More felt than seen
Taps into human nature and curiosities
In constant change/flux
RFID is thought of as backbone ( cheap, convertible, easyto tag)
Kindle and iPad great devices fordrawing down orporting to cloud
Requires some standardization of info infrastructure along with open
Source promotion
Empowering without being invasive
VWcould localize aspects as needed think: as to dealership, retail to
events, design to online community, sponsorships to enthusiasts, etc.
Can be seen as an adaptive teaching system
"Participatoryweb" engagements
Ultimatelyconsumermakes theirown connection
To weave technologyin
The Ubiquityof driving experience
"That's das auto"
Should feel natural and a bit experimental and prototypical
The brand should feel helpful, solving basic needs and problems,
Enhancing and enabling a betterlife
Global car=ubiquitous with qualityand fun driving...carempowers and
enables
Bring that ease and common place to US market
Ubiquityand the powerof technologyto enable
The Cloud is the next manifestation of this run...the ultimate
community facilitator
-Powerof experience in hands of user
-hosted awayforclean and seamless interaction
-great value in terms of upkeep and reward of experience
-abilityto quicklyand easilytie in all facets of life: work, play,
community, thoughts, words, imagery, statistical data, groups, etc.
Ubiquitous Computing
Ubiquitous computing names the third wave in computing, just now beginning. First were mainframes, each
shared bylots of people. Nowwe are in the personal computing era, person and machine staring uneasilyat each
otheracross the desktop. Next comes ubiquitous computing, orthe age of calm technology, when technology
recedes into the background of ourlives.Alan KayofApple calls this "Third Paradigm" computing.
MarkWeiseris the fatherof ubiquitous computing; his web page contains links to manypapers on the topic.
Two recent papers express elements of the ubiquitous computing philosophy: "Open House" (also in a MSWord
version) , and "Designing CalmTechnology" .
What Ubiquitous Computing Isn't
Ubiquitous computing is roughlythe opposite of virtual reality.Where virtual realityputs people inside a
computer-generated world, ubiquitous computing forces the computerto live out here in the world with people.
Virtual realityis primarilya horse powerproblem; ubiquitous computing is a verydifficult integration of human
factors, computerscience, engineering, and social sciences.
Earlyworkin Ubiquitous Computing
The initial incarnation of ubiquitous computing was in the form of "tabs", "pads", and "boards" built at Xerox PARC,
1988-1994. Several papers describe this work, and there are web pages fortheTabs and forthe Boards (which are a
commercial product now):
Ubicomp helped kickoff the recent boom in mobile computing research, although it is not the same thing as mobile
computing, nora superset nora subset.
Ubiquitous Computing has roots in manyaspects of computing. In its current form, it was first articulated byMark
Weiserin 1988 at the ComputerScience Lab at Xerox PARC. He describes it like this:
Ubiquitous Computing #1
Inspired bythe social scientists, philosophers, and anthropologists at PARC, we have been trying to take a radical
lookat what computing and networking ought to be like.We believe that people live through theirpractices and
tacit knowledge so that the most powerful things are those that are effectivelyinvisible in use.This is a challenge
that affects all of computerscience. Ourpreliminaryapproach:Activate the world. Provide hundreds of wireless
computing devices perperson peroffice, of all scales (from 1" displays to wall sized).This has required new workin
operating systems, userinterfaces, networks, wireless, displays, and manyotherareas.We call ourwork
"ubiquitous computing".This is different from PDA's, dynabooks, orinformation at yourfingertips. It is invisible,
everywhere computing that does not live on a personal device of anysort, but is in the woodworkeverywhere.
Ubiquitous Computing #2
Forthirtyyears most interface design, and most computerdesign, has been headed down the path of the
"dramatic" machine. Its highest ideal is to make a computerso exciting, so wonderful, so interesting, that we never
want to be without it.Aless-traveled path I call the "invisible"; its highest ideal is to make a computerso imbedded, so
fitting, so natural, that we use it without even thinking about it. (I have also called this notion "Ubiquitous
Computing", and have placed its origins in post-modernism.) I believe that in the next twentyyears the second path
will come to dominate. But this will not be easy; verylittle of ourcurrent systems infrastructure will survive.We have
been building versions of the infrastructure-to-come at PARC forthe past fouryears, in the form of inch-, foot-, and
yard-sized computers we callTabs, Pads, and Boards. Ourprototypes have sometimes succeeded, but more often
failed to be invisible. From what we have learned, we are nowexploring some newdirections forubicomp,
including the famous "dangling string" display.
When MarkWeisercoined the term “ubiquitous computing” in 1991, he envisioned that “the most profound
technologies are those that disappear.Theyweave themselves into the fabric of everydaylife until theyare
indistinguishable.”
Welcome...
NowTHAT’S DasAuto
http://ubiquity.mozilla.com/
http://sandbox.xerox.com/ubicomp/
THINKING & DOING
Ubiquity, the VW Cloud VW
TDI LandAugmented Reality
Flat Orientation
Tail Pipes Emerge From HoleHole/Tunnel Recesses
Rotate to Trigger Objects + Messages
Inspiration
Movement + Memories Captured
Vehicle Composed of Polaroid Pictures
Rotate Glyph to Accelerate Car (Becomes more transparent/glow)Opaque Vehicle (clusters semi-apparent)
Initial Concept Sketch
Explore Portal
Portal Raises Map to Uncover User Info
Redefine your reality. TDI Land, where we
challenge drivers to drive cleaner, faster, farther...
leaving their mark on the road, not on the environment
Fuel Efficiency
Clean Diesel
Tailpipes don’t lie.
The ultimate connection, mean and green.
Performance
TDI CUP
What are they doing ?
Rotate Glyph to Uncover Message
What will you do with and extra 130 miles?
Facts that challenge perceptions
Elements and actions that bring to life benefits
AR technology that transforms interaction and personal space
VWMobileAugmented Reality
Picture of App
Quick access to benefits, features.
Connect with friends family or social networks to dive deeper.
Alert dealers to see availability for purchase.
Turn people’s mobile phones into
Information displays and ordering devices
VWThoughts
-motion activated
-Live feed social media content product specific when not
consumer activated
Wheel stand/ iphone/passport activation
Interactive Product thought bubble
Connect Passport to interactive wall to product
_Nokia Vine
_What are you seeing?
_Where do you post?
How do we track, reward for effort?
TRANSFORMATIVE ARCHITECTURE.
Rich retail experience, not just another autoshow.
_Fluid
_Scalable
_Eco-Minded
TDI LandAR, Ride and Drive
Bring to life local community
Connect to dealerships
Embed benefits and promotions
Turn people’s mobile phones into
mini treasure hunts
TDI LandSocial Media Portal
Interactive Design
What would you do with an extra 130 miles?
Jenka
would be on herwayto San Francisco to hit up all
of those crazybookstores - I love reading!
In a 140 characters orless, tell us where you’ll go!
Reinforces key benefit of TDI, Fuel efficiency
Ongoing connection with attendees/enthusiasts
Fodder for VW social media presence
Create a fun and engaging social media
portal on show floor.
GTI Cockpit3D experience
Hey Mr. DJMulti-touch Wall
Brings the rush of driving GTI
Taps into the enthusiast in all of us
Live action and CG 3D content guided by voice activation
A high tech, high performance interactive
When was the last time you were shot from a cannon?
VW community digital playground focused
on cross section of brand, car and enthusiast
Picture to Come
Picture to Come
SponsorshipsLet’s Make a Movie
Music, sporting, high energy lifestyle events
Give cameras to enthusiasts
Set up editing bays to learn and create
Dailies posted at events including enthusiasts footage
“I fucking shot this!”
The StandWhat this could look like
DealershipsConnecting the Dots
Promotes Chattanooga plant (8 days-->2 hrs
Puts power of purchase in consumer’s hands
Platform for dealer education
Shuttle via ride and drive to the Auto show
Local Dealer take a test drive to the Autoshow
Free tickets to the show
Making the most of technology and covering off on as
many steps of the car buying process
Good Clean FunVirtual Ride & Drive
Post your adventures on twitter, FB and youtube
An interactive event on stage with attendee’s participation shouting
Highlights product benefits
Explore your community and show Marc the coolest drives
in your community
_Live event
_Road Trip, Stop bye
_Full product line-up due to visiting
full spectrum of America
Marc the“German Mechanic”
making unwanted house calls.
Checking out your car. because he
hasn’t see you at the dealership
unscripted and caught on tape.
AR tie in to show space.
_ iphone app/ passport
AR mechanic pops up with features
and bens.
_have live text chat, ask a question
_expand chat w a mechanic to
twitter
Marc takes to road tripping
out in the road in this V-dub. on the
show stand. text at the multi touch
wall. where would you like marc to
go? pick up you laundry. turn left at
the light.review his trip. track him
via (nokia vine/ live updating)
supply this kid with a car and a
camera/ live feed let him go. Con-
tinuous broadcasting in the stand.
How far can he go?
_Micro site
_Social Media ad network
_More detail
Highlighted
at show, but
lives online
–MLS Connection
–TDI Cup
– Future MLS stars
-DC united fan favs editing bays in
existing VW garage
-Soccer Moms day in the life. Hook
the Junior league up with cars/
Routans for the season. Home prac-
tice. These little dudes are serious.
_ Tournaments branded and prod-
uct on display. Ride and drives
offered.
Train like the TDI cup drivers. Best
go cart video contest
Hey mister VJ. That’s Das Auto.
Human interaction brings life to the architecture and allows the individual to influ-
ence each other and the event space in meaning full ways.
The idea. Create a user interface that allows the attendee to experience what it is
like to be part of the VW community.
At the mixing stations, attendees can sift VW life style images and video combining
theses together in new ways.
They start to notice all the product offerings. Volkswagen not only fits your life
where you are. But, also takes you where you want to go.
Go for the a perfect mix of style and technology. The perfect car for your growing
portfolio and that new job.
Pick a sound track to mix in. Don’t see one you like, upload your own music and
videos.
20 Stations lined side by side. You can choose to engage the community at large or
maybe you would like a more intimate experience. By enable interaction between
participants you can influence and enhance what others are seeing and doing on
their screen. Playfully hijack your neighbor into a rousing game of soccer, create a
self/group portrait, and mix that perfect sound track for your next test drive.
By digitally capturing the experience we can create fun ways for people to connect
with the VW brand and they’re on line communities. Make a poster. Print out of
original art in the stand. Or even better go to your local dealership to get your one
of a kind t-shirt of the experience. Share with your friends up load your masterpiece
at anytime to twitter, FB, flickr. etc.
_How collect content? Flip camera
_How edit?
_How distribute?
_How track, reward participation
_Is there and Auto Show version?
_Guest appearances
_Tie in with road trip
_Live Twitter/FB feeds
_Ticker tape (car specific)
_Add your won comment
How it happens
_Just what you need!
MAKE SIMPLE
_Interface/hardware
_# of options
_Product?
_Shouters brand ambassadors
_Data collecting, contributing to the experience
_Images push into one another, morph
(opposite of deep dive, making connections,
Big Picture)
TIE IN THE TABLET?
_Shorter incentives-->drive peeps to dealership
_Earn VW Points
Accessories
_Exclusive lifestyle content
_Car wash
_Tune up
_Next car
TABLET--->AUTO SHOW--->DEALER
_Reward shouters!!
_Building link to purchase
_Dealer live chats
_Marc-ngineer/technician
_Less about sales, more service
_Take steps @ show to start journey
_Dealership engagement less stressful
_Everything is done
_Car is waiting for you (time savings)
_Make experience more fluid (ubiquitous)
_Check out inventory on the spot
_Order car on the spot
_Connect with dealer on the spot
_ Decrease wait time/ not wasting time
Tie in the
VW Passport
VW Up Stream of
consciousness
FEEL DO
Better attach
VW community
sponsorships
Reactive canvas changes throughout the day
Palette of cues per car model
Wall Reads You (Offers Selection)
Single or group interaction
Upload personal content
Live feed for SM post
Hijack neighbors content
Product configuration
GTI Cockpit
Live action and CG 3D content guided by voice activation
When was the last time you were shot from a cannon?
Dealerships
_Hard Rock multi-touch
_Electroland.net
TRANSFORMATIVE ARCHITECTURE
Let’s plan the space for the next five years. How can the space evolve and change
every year like a new inspired thought? Can we create a malleable structure (the
bones) that can house a number of different sculptural fabric skins. Do we flip the
existing booth structure upside down, horizontal, stacked, chop it up and use it in
an unexpected way? Can we change the way the environment looks and feels by
creating a projection solution that is easily change out from year to year? I think it is
important to have innovative solutions that are thought of with the future space in
mind. That being said…
In creating a community within the space. There needs to be a connection that
happens that brings the beautiful, refined, and austere German ascetic and helps
all people feel welcomed. This space has to be approachable and relatable on a
much more basic human level. It needs to both engage a much broader range of
people and increase VW model awareness. By creating a welcoming warm, and
connected space this can be achieved.
These ideas are to give the attendee power to create and shape their own commu-
nity and VW experience.
_Live Twitter/FB feeds
_Ticker tape (car specific)
_Add your won comment
FEEL DO
12. THANK
YOU
EBSHEART@GMAIL.COM
I AM A…
CREATIVE HYBRID. AN ORGANIC THINKER, LEADER, DESIGNER, CREATIVE
DIRECTOR, QUANTUM PHYSICS AND NEUROSCIENCE ENTHUSIAST, MOTHER, FRIEND,
LOVER, PHOTOGRAPHER, TECHNOLOGY GEEK, CREATIVE STRATEGIST, DREAMER,
POET, EXPLORER, TEACHER, LIFE LONG LEARNER, OPTIMIST, MUSIC LOVER,
RESEARCHER, DOODLER, ARTIST, WRITER, READER AND PASSIONATE COLLABORATOR.
EXPERIENCE
VP OF CREATIVE I AND STRATEGYNNOVATION
EWI Worldwide -Live Communication Group
International, Exhibit, Events, Retail and Interactive
January 2010 – January 2013
As the vice president of creative and innovations for EWI
Worldwide, my responsibilities included driving and integrating
creative strategy, thought leadership, design and digital
development, innovation, layout and conceptual thinking for
client programs and industry to produce award winning designs.
Managed and mentor creative teams across all domestic and
international operations. Facilitated teams across departments
and divisions, including 3D design, graphic communications,
digital engagements, events, exhibits and retail while continuing
the responsibilities of Director of Creative in Detroit and Los Angeles.
DIRECTOR CREATIVE- DETROIT AND LA
EWI Worldwide- Live Communication Exhibition
July 2009-January 2010
Collaborating and leading large team of creatives in brainstorm-
ing, concept development, presentation and implementation.
Developing teams and programs by elevating individuals
strengths, finding the right skill matched with the correct project,
fostering a diverse environment to meet the need of clients and
teams. Directing and delegating workloads. Developing and
mentoring talent, managing to budgets and making quick
decisions in a deadline driven environment. Managing depart-
ment budgets, leading/managing a team of creatives with
experience in graphic communication, architecture, motion
graphics, and interactive design.
CREATIVE
EWI Worldwide -Exhibit Works Division
March 1999 – June 2009 (10 years 4 months)
Collaborated and implemented creative look, feel and strategies
for brands though graphic communications, large scale
marketing campaigns and 3D design. Multidisciplinary skillset
allowed for approaching programs holistically.
EDUCATION
EASTERN MICHIGAN UNIVERSITY
BS, Psychology and Anthropology, GPA 3.85
1984 – 1989
Activities and Societies: Golden Key National Honor Society Phi Sigma Pi
National Honor Fraternity
COLLEGE FOR CREATIVE STUDIES
Industrial Design, GPA 3.8
1996-1999
INTERVIEWS AND SPEAKING ENGAGEMENTS
Designer Q&A with Eli B'sheart: http://www.exhibitoronline.com/topics/designerQA-archive.asp#bsheart
Exhibit Design: 10 by Ten: http://bit.ly/Uavlfi
Five Steps to Successful Graphic Communication: http://www.exhibitoronline.com/exhibitormagazine/sep12/_successful-exhibit-signage.asp#.UQkvVfJyz4s
The seven deadly sins of the new build process: http://www.exhibitoronline.com/exhibitormagazine/apr12/exhibit-design-seven-deadly-sins.asp?email=ks#.UQkvgfJyz4s
Presentation at EventTech: https://www.ewiworldwide.com/press/releases.aspx?id=125
