1. INTERNATIONAL
DESIGN INNOVATION
WORKSHOP 2013
Organised by,
Ecole De Mines De Saint Etienne
Brunel University
Politecnico Di Milano
Auburn University
A project by,
Eleonora Monzani
Elif Tas
Yushan Dong

2. THE BRIEF
From Idea Stores and Learning
Centres to an Industry Campus:
new places for new ways of
learning.
In 1999, the Tower Hamlets Council in
London the under-used and ageing
public library transformed into an
‘Idea Store’ : a place, open 7/7, which
merged the services of a traditional
library, those of a lifelong education
centre and various convenience
services designed with the local
population’s needs and lifestyle in
mind. This can be viewed as a user
centred response to the new paradigm
of learning: “From one to many to many
to one” brought by the internet.
The brief is to develop 8 usage scenarios for
an Industry-oriented Idea Store.
Final presentations will take place
on the evening of March 21st in Le
Mixeur, on the main site of
Saint-Etienne Biennale
Internationale du Design 2013.

3. pOp
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Pop-up Yourself!
*
A service system
that designs a market
place providing a series
of creative events which
enables to understand business
and creative world.

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Knowledge Pollution
Easy to Lie
Unreal
Antisocial
Easy to Ignore
Lazy Brains
Loneliness
Numb
Unsafe
Hard to understand
the feedback
Hard to Communicate
Digital Lives

5. STUDENT INTERVIEW
OUTCOMES
NEEDS
- A place to share student works
- A place to meet people
- University to provide job
opportunities
- Connections with industry
- Library
- A place to study
OPPORTUNITIES IN
SAINT ETIENNE
- Open minded and nice citizens
- Pretty safe city
WANTS
- A place thet students can share their
projects and get feedback
- Opportunity to work multi disciplinary
teams
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THE MAP of VALUES
CREATIVE
COMMERCIAL
FUN

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THE MAP of OFFERING
workshop
FACE
TO FACE
CONTACT
POP UP
eventts
exhibition
discussion
students
others...
visitors
U-ZINE + POP-0P
market
place
relax
meeting
private
place
business
VIRTUAL
INTERACTION
speaking
area
work
area
thinking
area
ONLINE
platform
exposure
feedback
PROVIDER
COMMUNITY
SUPPORTERS
S
S
B
S
live
branding
speed
dating
open
mind
concerts
movies
socialize
networking

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THE MAP of TOUCHPOINTS
ONLINE TOUCHPOINTS
online
publications
twitter
PHYSICAL TOUCHPOINTS
youtube
mail contact
facebook
interactive
screens
flyers
blog
cafeteria
pop up
furniture

10. *
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THE MAP of PROCESS
TAKE PART OF
U-ZINE COMMUNITY
SHARE IDEAS TO BUILD
THE COMMUNITY
CHOOSE WHAT
TO DO
GO AND TRADE
YOURSELF
ENJOY THE PLACE
AND PARTICIPATE
TO EVENTS
SHOW WHO
ARE YOU
CREATE/ EXCHANGE
IDEAS
‘BE’ THE EXPERIENCE
THROUGH THIS
SERVICE

11. *
STUDENT STORYBOARD
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12. *
BUSINESS STORYBOARD
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13. *
IDEA of SHARING GLOBALLY
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14. pop up furniture
removable paper wall
informal space
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15. courses
sharing experience
coctails
exhibitions
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16. pOp
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requests
changing space
brainstorming
sharing

17. *
BENEFICIARIES
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BENEFICIARIES
STUDENTS:
- Trade themselves
- Job opportunities
- Share ideas / Passion - Expand
connections
- Inspired by others
- Gain experience
UNIVERSITY:
- Rise in reputation
- Proof of their success and open
mindness
ST. ETINENNE CITIZENS:
- Live in a creative environment
- Chance to socialize
- Opportunity to share
- Be proud
BUSINESSES:
- Meet new talented
people
- Be up to date
- Advertisement
CITY HALL:
- Land mark
- Have a chance to
pay attention to place
branding

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OUR CONCEPT IS UNIQUE BECAUSE,
- Its a new way to trade creativity and
brands
- Combines industry with creativity and
fun
- Its a face to face connection opportunity
- Not just for students but also for citizens
which want to join

20. THANK YOU!
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