This is my final project for the course "Trading for Development in the Age of Global Value Chains - WDR 2020" on which I have reflected some lessons learned regarding the importance of GVCs. My main aim at this project is to show how agricultural value chains have positive welfare effects referring to the Community Trade Programme of The Body Shop.

2. HOW HAS THE BODY SHOP CREATED A
GREAT VALUE-ADDING AGRIGULTURAL
VALUE CHAIN?
https://www.thebodyshop.com/en-gb/about-us/our-story/a/a00002

3. Overview and Some Points That I Have Learned From The
Course
All over the world, especially in regions with environmental and socio-
economic challenges, people still don’t have access to decent living and
working conditions as well as fair trading practices.
The Body Shop has helped smallholder farmers in disadvantaged
groups, cooperatives with increasing their living standards and
welfare.

4. Overview and Some Points That I Have Learned From The
Course
Through its Community Trade Programme, The Body Shop has integrated
local suppliers, producers and cooperatives as value adding elements in its
high quality products selling fast around the world into the agricultural
GVC it created.
Thanks to the GVC it created, The Body Shop has not only accessed to natural
and high quality raw materials and intermediate products, it has also made a
huge contribution to enhanced living standards of vulnerable groups and
people.
This agricultural value chain has had positive welfare effects on mostly
women-led cooperatives (suppliers and producers).

5. Overview and Some Points That I Have Learned From The
Course
The agricultural GVC The Body Shop created has helped the vulnerable
people, most of which are women, to get employment, better social
status and financial independence as well as healthier and more
sanitized living standards.
The Body Shop has encouraged the development of local traditional
production techniques through education supported with direct
investments or external investments (HYPERSPECIALIZATION).
This agricultural value chain has also encouraged environmental
protection through reduced waste and minimised environmental
harm.

6. Some of the Basic Ethical Values of The Body Shop
A fair price is established in consultation with producers and suppliers.
Community projects are supported through price premiums or direct
investments.
Producer groups receive favourable terms of trade. One of which is
early payment if needed.
Supplier support/training is provided through direct support from The
Body Shop or through external stakeholders such as local NGOs.
https://www.thebodyshop.com/en-gb/about-us/brand-values/community-fair-trade/a/a00009

7. What is the «Community Trade Programme»?
This program helps local suppliers gain market access and invest in
social and environmental projects that benefit their communities.
Producer support and access to an international market are keys
for this programme. One-to-one relationships with local producers and
suppliers together with their families and comunities are made to
develop long-term trade partnerships with local suppliers.
https://www.thebodyshop.com/en-gb/about-us/brand-values/community-fair-trade/a/a00009

8. What is the «Community Trade Programme»?
Local suppliers have been paid fair prices and offered favourable
trade terms.
Some suppliers have received an additional fund to invest in
community projects such as education, healthcare and sanitation.
This programme has helped The Body Shop to get direct access
to high-quality ingredients and accessories from around the
world.
https://www.thebodyshop.com/en-gb/about-us/brand-values/community-fair-trade/a/a00009

9. LET’S GET TO KNOW COMMUNITY
TRADE INGREDIENTS AND VALUABLE
SUPPLIERS AND PRODUCERS IN THIS
GVC
Morocco
Banana
Rwanda
Ghana Samoa
Moringa
Seed Oil
Ecuador Nicaragua
Sesame Oil
Argan Oil Cocoa Coconut Oil
Shea
Butter

10. Moringa Seed Oil-Sustainably sourced from Asili Natural Oils-
Rwanda
Asili Natural Oils: provide
a sustainable income for
farmers living in the dry
eastern provinces of
Rwanda, where income
opportunities are low.
•High
quality
moringa
seeds are
nurtured for
farmers
Farmers
grow,
handpick
and separate
the seeds
from their
shells.
Separated
seeds are
naturally air-
dried and
cold-
pressed
twice
Nurturing
oil is
extracted
https://www.thebodyshop.com/en-gb/ingredient/moringa

11. Banana Puree-organically produced and sourced from expert
farmers at El Guabo-Ecuador
Thanks to the Community Trade Partnership;
Farmers are paid a fair price in an exploitative industry.
El Guabo: a fair trade organisation committed to;
 raising living standards for the community
 encouraging female farmers to join the association and receive equal benefits to men.
 enabling small-holder farmers to compete against big banana plantations.
 raising living standards for the community by investing in education, healthcare and water
purification facilities.
More farmers
are encouraged
to grow
bananas
organically
Reduced
Environmental
Impact
Bananas not
sold to the
food industry
are used
Minimised
Waste
https://www.thebodyshop.com/en-us/ingredient/banana-puree

12. Sesame Oil-cultivated in Achuapa Community Nicaragua by the Juan
Francisco Paz Silva Cooperative (JFPS)
Sesame seeds
Filtered Sown Harvested Pressed
Hand processing
Over the past 20 years; the
cooperative
 has built 8 schools,
 supported environmental education,
 funded 30 water projects bringing
clean drinking water to over 5,000
people.
projects to train members in organic
farming and implementing water-saving
farming methods are funded
Farmers are encouraged to protect the
local environment
https://www.thebodyshop.com/en-gb/ingredient/sesame-oil

13. Argan Oil- sourced from Targanine in the Little Atlas Mountains-Morocco
Argan fruits are
delivered to
Targanine
Cooperative
Targanine Cooperative: It has a
network of 300 berber women
300 Berber
women process
argan fruit to
make Argan Oil
WOMEN
HANDCRAFT
These women earn
a fair wage helping
them improve their
social status and
financial
independence in a
rural area with
limited work
opportunities.
Community trade supports;
 Local agricultural communities
 Area’s traditional farming techniques
https://www.thebodyshop.com/en-gb/ingredient/argan

14. Cocoa- sourced from «Kuapa Kokoo» fair trade cooperative-Ghana
The Body Shop donated its shares in Divine Chocolate
it had co-founded to Kuapa Kokoo Farmers’ Union.
Grown from a few hundred members, now, Kuapa
Kokoo has 78.000 smallholder cocooa farmers.
The FDI Support of The Body Shop to Kuapa Kokoo
Farmers has helped the creation of employment of more
farmers in Ghana.
Kuapa Kokoo is a trade cooperative dedicated to protecting environment in
Ghana
They’ve planted over 100,000 trees in support of a carbon-credit scheme that aims to help
farmers adapt to climate change.
https://www.thebodyshop.com/en-gb/ingredient/cocoa-butter

15. Shea Butter- Sourced from the Tungteiya Women’s Association- Northern
Ghana
The Body Shop pays a fair price to them.
The Body Shop pays a premium to help these women to get empowerment.
The Body Shop helps them to achieve an independent income, increased confidence and
respect.
The Premium the Body Shop pays also helps fund community projects that positively impact
the lives of 49,000 people across 11 villages every year.
These community projects include building 7 schools that educate 1,200 students and
enabling access for the community to safe water and health centres.
The Body Shop has helped the farmers in Northern Ghana increase their living standards.
https://www.thebodyshop.com/en-us/ingredient/shea?clear=true

16. Shea Butter- Sourced from the Tungteiya Women’s Association- Northern
Ghana
640 women from 11 villages handcraft 390 tons of shea every year using an 18-stage process
passed from mother to daughter for generations.
Each woman takes two days to expertly produce shea in 25 kg batches using traditional
techniques to ensure the highest quality.
https://www.thebodyshop.com/en-us/ingredient/shea?clear=true

17. Coconut Oil- sourced by the Women in Business Development Inc
(WIBDI)-Samoa
Coconuts
Hand-
gathered
Hand-
cracked
Pressed Coconut Oil
A Samoan etho according to which whole family is involved in the process
of coconut oil production and everyone is allowed benefit from the gains.
Fa’a Samoa- «The Samoan Way»
https://www.thebodyshop.com/en-gb/ingredient/coconut

18. Coconut Oil- sourced by the Women in Business Development Inc
(WIBDI)-Samoa
WIBDI was originally created to give women an opportunity to work and creates a
sustainable way of life for their families.
WIBDI also helps local families to generate an income from their abundant natural resources.
They’ve gained global recognition and awards for their work.
Coconuts are grown and wild-harvested in Samoa, where farmers extract organic virgin
coconut oil without using any chemicals.
https://www.thebodyshop.com/en-gb/ingredient/coconut

19. Trade With the Body Shop Has Paid-Off With Positive
Results!!
Data sourced from The Body Shop
Sustainability-Report-2018
What about the positive results for
the Body Shop?
See the next slide!!

20. The Body Shop with Some Figures
Data sourced from the Report Natura&Co-2019
3,886
4,129
2018 2019
Net Revenue (R$* Million)
% 6,3 Annual
Growth
0.306
0.4
2018 2019
% 30,6 Annual
Growth
Earnings Before Interest
and Taxes (R$* Million)
*Brazilian Reais

21. The Body Shop with Some Figures
Number of Community Trade Suppliers
Number of People Benefited from the Community Trade Programme
2016 2017 2018 2020 Target
20,823 12,450 16,314 40,000
2016 2017 2018 2020 Target
27 30 31 40
Data sourced from The Body Shop Sustainability-Report-2018

22. Resources Referred
The Body Shop UK and US Web Sites
https://www.thebodyshop.com/en-gb/
https://www.thebodyshop.com/en-us/
The Body Shop Sustainability Report-2018
Accessible via: https://www.thebodyshop.com/medias/The-Body-Shop-2018-Enrich-Not-Exploit-
Report-FINAL.pdf?context=pdf/h8d/h26/45897858711582.pdf
Report Natura&Co-2019
Accessible via: https://naturaeco.com/report_2019_en.pdf