Yemeksepeti.com

YEMEKSEPETI.COM
FOODONCLICK.COM
Prepared by; ELIF BEDIR
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www.yemeksepeti.com
Type : Online Food Ordering Portal
Establishment: 2001
Center : Istanbul,Turkey
Service sector: 64 provinces in Turkey, Cyprus
Entrepreneurs: Nevzat Aydın, Melih
Ödemiş,Gökhan Akan, Cem Nufusi
Ceo: Nevzat Aydın
Slogans: The largest kitchen of world
Website: www.yemeksepeti.com
Number of Users : 4.3 Million
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ELIF BEDIR- HATICE KUBRA CELEBI-YEMEKSEPETI

Yemeksepeti is an online food ordering company
providing the facility to place food orders on-
line from an affiliated network of restaurants without
charging the user any extra fees.Today
,Yemeksepeti operates in 64 cities in Turkey and in
Cyprus with 9,000 member restaurants, 2.9 million
users, 75.000 order to 220.000 people on a daily
basis.
The company expanded to 5 different countries
under the name foodonclick.com in the GCC region;
The United Arab Emirates, Lebanon, Kingdom of
Saudi Arabia, TheSultanate of Oman and The State
of Qatar.
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Its restaurant network includes global chains
like Domino’s, Subway and Nando’s and also
regional or local restaurants like Arz
Lebanon, Just Falafel and Al Farooj Fresh. It is
mainly headquartered in Dubai, UAE as
Foodonclick.com Campus.
Yemeksepeti also entered the market
in Greece in 2013 by investing in local company
Click Delivery S.A., operating the website
clickdelivery.gr.
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SALE OF YEMEKSEPETİ
In May 2015 Yemeksepeti was sold to the
German-based Delivery Hero for $589 million
(£378 m). Founder Aydin paid out $27 million to
114 workers as a profit-sharing bonus, reported
to be worth around $237,000 (£152,000) per
employee. The bonus is worth roughly 150 times
their monthly wage, which is between $1,000 to
2000 per month.
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OPERATIONAL MODEL
The company operates as an online real-time intermediary
between the ordering user and the delivering restaurant
where he/she can use the website as an up-to-date
directory to browse different food delivery options in each
listed neighborhood and place an online.
The user has the option to check menus either by cuisine,
location, restaurant name or special deals that are on, or
make a self-customized order and place it in advance.The
user also has the chance to benefit from either the general
or the Foodonclick.com exclusive discounts and
promotions offered by the listed restaurants. The user has
the ability to rate the restaurant based on delivery speed,
food quality and service and leave comments and reviews.
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With the iPhone application launched in September, 2011,
orders can be placed via the mobile platform as well. “We
receive approximately 13% of our daily orders through this
app.” commented Gokhan Akan, CFO and Co-founder of
foodonclick.com. Following its success, the Android
application too was made available in May 2013 in order to
broaden the access channel for all smartphone users. By
this model, the website adds some value to this process by
saving the user’s and the restaurant’s time, minimising its
discrepancies and maximising its efficiency and potential
benefits.
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Foodonclick.com
Type: Online Food Ordering Website (E-
commerce)
Founded: June ,2010
Headquarters: Dubai, The United Arab Emirates
Area served: UAE (Dubai, Abu Dhabi,Sharjah),
Oman(Muscat), Qatar (Doha)
Owner: Nevzat Aydin, Melih Odemis, Gokhan
Akan
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The project was launched in June, 2010 as a regional
branch of Yemeksepeti.com, a Turkish parent website
which locally provides the same
service.Yemeksepeti.com was founded in the year 2000
by Nevzat Aydin (CEO), Melih Odemis and Gokhan
Akan (CFO) to be considered one of the first websites to
provide such service in the Middle East and North
Africa.Foodonclick.com Co-founder Melih Odemis
In late 2012, Yemeksepeti.com, whose founders
are Endeavor Turkey entrepreneurs as well, received a
USD 44 million round of funding from the New York-
based private growth firm General Atlantic, with co-
investor Endeavor Catalyst.
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This was a very strong incitement to start their
expansion plans within the MENA region after
the UAE set off. "We have been looking at
the Middle East since we are in the UAE” said
Nevzat Aydın, Co-Founder of Foodonclick.com
On May 27, 2013 it was announced that Fadi
Ghandour, Founder and Vice Chairman
of Aramex, Chairman of Wamda and BOD
Member of Abraaj Capital, was appointed to join
the Board of Directors of Foodonclick.com.
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Regional Expansion and Activity
Foodonclick.com entered the GCC region by
launching out in The United Arab Emirates in 2010,
starting in Dubai then extending to Abu
Dhabi and Sharjah in the same year. Quoted on that
Nevzat Aydin, CEO of Yemeksepeti.com and co-
founder of Foodonclick.com, "The UAE has an
extremely plentiful F&B sector both in terms of
diversity and quality. Undoubtedly the industry, like
in most other countries, has been affected by the
global downturn but we want to support the region's
continued growth and commit to supporting its
restaurant outlets.
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Customers want a good value, convenient food
delivery service whether they are sat at their
desks at work or at home; foodonclick.com
delivers that promise." Then in 2013, it set off in
4 other countries, the Sultanate of Oman and
the State of Qatar, Saudi Arabia and Lebanon.
Currently, it has over 1.800 restaurants available
in its network and approximately 250.000
registered users.“In 2012 alone,
Foodonclick.com processed over 147,000 orders
in the UAE, a 300% increase from 2011.” says
Gokhan Akan.
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IMPORTANT
PARTNERS
Burger King, Domino's
Pizza, Kentucky Fried
Chicken, Little Caesars
Pizza, McDonald's, Pizza
Bulls Pizza Hut, Domino's
Pizza, Carl's Jr., Popeyes,
Bambi Cafe, Sampi, Papa
John's, Etiler is Marmaris
and Schlotzsky's'. As of
November 9, 2015 in
Istanbul restaurant also
serves about 10,000.
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Yemeksepeti.com

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