ScanLife provides a cloud-based mobile engagement platform that allows companies to create, manage, and measure barcode campaigns. Some key points: - The platform is used by 1 in 4 Fortune 100 companies and has processed over 17 million scans. - It offers capabilities like generating intelligent barcodes, consumer insights and analytics, and delivering personalized experiences based on user attributes. - Smart codes allow delivering different content like coupons, discounts, or languages based on factors like location, time of scan, operating system, and language settings. - The business intelligence generated from scans provides companies data on user demographics, locations, interests and engagement over time to guide marketing decisions.

1. ScanLife Overview
Eli Dushinsky

2. Behind every product there is a story
Let us tell your story

3. In a nutshell
Scanbuy provides cloud-based mobile
connection solutions and a platform to
generate, manage, and measure intelligent
barcode campaigns

4. 4
Major Carrier Partnerships:
Company Snapshot
• Founded in 2000
• Headquartered in New York, with offices worldwide
• Developed the ScanLife Mobile Engagement Platform, used by 1 in 4
Fortune 100 marketers
• Bought by Microsoft in 2013.
• Investors include: Motorola Solutions Ventures & Motorola Mobility
Ventures, Hudson Ventures and Masthead Venture Partners
• Holder of over 18 patents and
cross-licensing agreements
• Pre Installed on over 50M handsets

5. 5
We Power Big Brands

6. Trends in the Industry

8. 2015 - Explosive Growth in Scan Engagement
ScanLife alone processed over
17 million scans in Q3
1600% Growth in 2 years
Over 14 million new people scanned via ScanLife in 2012

9. Most Reported Reasons to Scan

10. Mobile Activities Continue to Grow

11. Where is the Market Going?

12. Mobile Marketing is Undergoing a
Radical Transformation Primarily
Driven by Consumers Expecting More
Relevant and Meaningful Experiences

13. The Transformation Requires a
Unified Engagement Marketing Strategy
New approaches.
 Consumer driven dialogues
 Contextual experiences
 Dynamic content
 Path to conversion
New tactics.

14. New Approaches – Personalized Experiences
Brands must actively
engage when consumer’s
are at their highest point
of interest

15. Gender: Female
Age: 23
Location: Atlanta, GA
Language: English
OS: Android
Interest: Scanned previously
Gender: Male
Age: 43
Location: Atlanta, GA
Language: Spanish
OS: iPhone
Interest: First time
One Code…
Different Experiences
New Approaches – Relevant Experiences

16. New Tactics – Leveraging Mobile Technologies

17. We Believe Any, and All Mobile
Technologies and Media Placements
May be the Right Mix For A Brand
When it comes to
consumers… let the business
intelligence guide all
marketing decisions

18. With ScanLife’s Mobile Engagement Platform
your Clients are Empowered with…
• Consumer insights
• Measurable data
• Actionable business intelligence

19.  Consumer is linked to brand indefinitely
 Link to a mobile website to learn more
 View ratings & reviews
 Watch video
 Shop
 Requires 4-5 impressions
Instant Engagement with One QR Code
Interactive Print AdTraditional Print Ad

20. A Future-Proofed Engagement Platform

21. ScanLife Mobile Engagement Platform

22. 22
TrackGenerate Edit
• Enterprise-class
• Easy to use
• Advanced code actions
• Edit anytime
• Cloud-based
• Administrative control
• Centralized management
• Real-time analytics
• Bulk processing
• API services
• Service level agreements
The ScanLife Mobile Engagement Platform Is
an Enterprise-class End-to-End Solution

23. User ID Number
of scans
Operating
System
Time/date
Location
Language
Smart Codes let you deliver even more relevant consumer
experiences –increasing conversions
An Engagement Platform with Smart Codes
• Deliver a coupon based on time of scan
• Deliver a discount based on location
• Deliver content in the consumers language
• And more…

24. Scan to Download!
Use dynamic OS detection to
deliver device specific content
or experience
Smart Code: OS Detection

25. Same Code – Different Language
Scan for your Language!
In English In FrenchOR
In French
Personalize content language
delivery by detecting the user’s
device language settings first
Smart Code: Language Detection

26. Benefits of the Smart Codes
• Decrease printing costs by using a single code on
various media
• Decrease development costs with pre-existing tools
• Decrease time to market with some experiences
anyone can create

27. Business Intelligence

28. QR Code Scans Generate Hard Business
Intelligence for Brands and Retailers Everyday
When Where Demographics Phone typeWhat was scanned

29. Information is Power
Decisions Guided by Business Intelligence
Where should the next
store be opened?
What time of day is
your consumer most
interest in learning
about you?
Which media type works best for your
audience? Magazine? Package?
Billboard? Flyer? Newspaper?
Which zip code is your
highest traffic area?
What does your
target market really
look like?
Which products are
consumers most
interesting in learning
more about?
How often does
your consumer want
to learn?
What type of offer
converts to a sale?
Coupon? Discount?
Contest?

30. Unique Users
375,426
Repeat Users
57,391
80,000
64,000
48,000
32,000
16,000
0
Scans Unique Visitors
6 Week Campaign
How many are
engaging with your
brand?
Assess Impact of the Campaign

31. Sharpie placed print ads in several weekly publications
Week 1
50% of total traffic
Weeks 2 and 3
(50% of total traffic)
What is the impact of your marketing
investment over time?
Monitor and Measure Investment

32. Know the Audience in Real Time…
Scans by Hour of Day (EST) Demographics
Top Cities

33. Go Beyond the Scan - Applying Analytics
Coke used the Local Map
feature to track the effectiveness
of the campaign around the country.
Through the NEW ScanLife advanced
Location Feature, campaigns can
receive detailed location data on over
50% of your scans

34. Realize Savings – Know What Works
SeaWorld tracked the effectiveness
of different park signage locations

35. ScanLife Client Examples

36. Israel Ministry of transport –
Bus stations codes
Value for the end-user
 Timing of the next bus (Connect to DB via XML)
 Alternative lines
 Mobile payment
 Sharing location with friends
 Calling the Call Center

37. Using 1D to Connect with Audience
Frito Lay
Goal:
Rebranding
Strategy:
Consumer
education
Media:
Existing
Packaging
Value for the end-user
 Exclusive video
 Recipes
 Nutritional info

38. Municipality of Tel Aviv
Scan & Pay your taxes

39. Print Enables the Mobile Experience
Taco-Bell
TV
Packaging
Radio
In-Store
POP
Digital
Ads
Website
Mobile
Site
Social
Media
Value for the end-user…
 Belonging to a community
 Participation to exclusive events
Goal:
Community
building
Strategy:
Brand
connection
Media:
Packaging

40. Engagement through Multi-Touch Points
Starbucks
Goal:
Drive
conversions
Strategy:
Product
information
Media:
Packaging
Value for the end-user
 Video demonstrations
 Vote and share their favorite coffee roast
 Conveniently shop online via mobile
 Locate the nearest store

41. Thank you