1. Corporate Communications
Presentation for Jan-May 2014
Performance Evaluation

2. Scope of Operations
The key responsibility of this department is to effectively communicate the core
values, products and innovations of eKnowvate Solutions Limited, building Brand
Identity and top of the mind Awareness. This is to be systematically achieved by:
• The development and production of a Corporate Profile for the organization.
• Brand promotion and development at the local, national and international levels
via the various types of media
• Public Relations management.
• Development of communications protocol (internal and external) to meet
international standards.
• Development of marketing collateral for organization’s products.
• Development of strong collaboration with all stakeholders to achieve
communication goals
• Development of all telemarketing facets for effective delivery in this area

3. Scope of Operations Contd.
• Development and management of social media campaign for entire
business
• Development of working relationship with leading media houses in a
proactive manner
• Development and management of engaging content for monthly
newsletter of the group
• The Management of all websites of the business (content) and the intranet
to the highest standard.
• The design and Launch of email marketing campaigns for our various
products
• The development and launch of SMS campaigns for various products.

4. Social Media Presence
• As an organization with core competencies in digital innovation and mobile
strategy, strategically building communication lines across both verticals
reinforces our brand proposition.
• Social Media pages have been developed in the past 6weeks on the
Facebook and Twitter Platforms
• These platforms have been designed to highlight our products, successes
and to build the Company’s reputation as Technologically innovative, savvy
and competent.

5. Our Facebook Pages: eKnowvate
• From 2 sponsored
campaigns,
eKnowvate
Facebook page has
garnered 1100
likes so far over a 4
week period.

6. Our Facebook Pages:
My Computervillage.com
• The Mycomputervillage.com
Facebook page has garnered 3,562
likes over a period of 3 months
• The primary aim of this page is to
drive potential customers to the
website.

7. eKnowvate Twitter Page
• We have generated 206 posts since
its inception with topics ranging
from Mobile apps to the newest
Technology news.
• Have a followership of 28 including
a PR Practitioner, a digital platform
editor (Harvard trained), and a
blogger/website designer.
• Our goal is to connect with strong
influencers who can further
promote our brand.

8. Telemarketing
• Within the period of 2 months, the Corporate communications unit has
embarked on email and SMS campaigns for 2 of our products.
• The telemarketing team makes an average of 25 calls on a daily basis;
comprising both cold calls and follow-up calls.
• In the event that product consultants do not have a vast potential client
base, the telemarketing unit assists in developing a potential client base to
work with.

9. Telemarketing: Synopsis (Email & SMS)
Duration Product Emails Sent SMS Leads
Generated
Actual Sales
15th May – 17th June
2014.
Flock Care 653 445 37 Efforts are ongoing
19th June till date Digitization 247 671 8 Ongoing

10. Marketing Collateral: Digitization
Image 1: Backdrop Image 2: Brochure

11. Marketing Collateral: Digitization
Image 2: Roll-up
Image 3: Poster

12. Marketing Collateral: Corporate Profile
Cover Page Inner Page

13. Plans for 3rd Quarter.
• Email and SMS campaigns will continue for product lines
• Commencement of Newsletter for eKnowvate Solutions and Servetek
• Website review for eKnowvate Solutions
• Need more hands in the department
Daily Target Weekly Target Monthly Quarterly
4 Leads 20 Leads 80 240

14. Thank You.