Elena Zhadanova
188
Followers
Personal Information
Unternehmen/Arbeitsplatz
Moscow, Russian Federation Russian Federation
Beruf
Commercial Director
Branche
Retail
Webseite
http://www.rtlgroup.ru
Info
- Responsible for sales and profit results
- Establish commercial policy and sales strategy for all channels especially for modern trade
- Provided category management for some retailers
- Establish and develop firm trade network
- Develop and improve brand portfolio, repositioning of all brands, set up rebranding strategy
- Assortment strategy fulfillment
- Price building
- Demonstrated industry knowledge and commercial acumen in delivering packaging layout development designed to achieve optimal results
- Collaborated with contacts to provide effective co-promotion development and implementation designed to attract attention of buyers and end consumers
Managed advertising campaigns in...