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e l e n a c a r e y @ g m a i l . c o m
b r o o k l y n , n y
C O N T A C T
ELENA
CAREY
w h o l e s a l e /
r e t a i l p r o f e s s i o n a l
e x p e r i e n c e
e d u c a t i o n
BS, Home Products Development & Marketing | 2007
AAS, Fashion Merchandising Management | 2005
Responsible for the visual upkeep of Cursive's 3 locations; ABC Carpet & Home, Grand
Central Terminal, NYU Tisch Gift Shop
Directs and executes all visual merchandising plans, creating product stories that maximize
sales across multiple categories
Monitors sell-through of merchandise across all locations and makes recommendations for
product distribution amongst stores to leverage sales based on product performance and
customer feedback
Consults with shop managers on markdowns based on sales history, customer interest,
trends, and length of time product is on the floor
Fashion Institute of Technology
Cursive New | NY, NY
Boutique Gift Store | Lead Visual Merchandiser | 2014 - Present
Responsible for e-commerce site development and full circle management including
product selection, copywriting, comprehensive product details, back-end maintenance,
and order fulfillment
Attended all seasonal trade shows including NSS and NYNOW working with the head
buyer to develop seasonal merchandise assortments across all categories utilizing OTB
budgets
Executed all vendor re-orders, making recommendations to the head buyer based on
sales performance
Responsible for accurate data entry into the POS system, generating SKUs, writing
product details, and ensuring exact pricing strategy
Managed all in-store special orders, created lookbooks for key vendors including John
Derian, Jeanine Payer, and Pacific Connections
Cursive New York | NY, NY
Boutique Gift Store | Assistant Buyer & E-Commerce Manager | 2009 - 2012
Evaluated and analyzed new market opportunities for established brands extending
into licensed consumer products
Effectively negotiated licensing deal to launch the World Wildlife Fund brand into the
toys and games category
Point person for development of PowerPoint presentations and one-sheet designs
The Beanstalk Group | NY, NY
Brand Licensing Agency | Coordinator, Brand Management | 2007 - 2009
Directed the management and distribution growth of the wholesale costume and fine jewelry
lines, expanding the accounts nationally and internationally
Managed over 200 domestic and international accounts and fostered strong, long-term
relationships with buyers and store owners
Produced all trade shows including ENK, Project, COEUR, and NYNOW
Oversaw four sales reps with territories in the US, Canada, and Europe
Processed and shipped all wholesale orders, created commercial invoices, NAFTA forms, and
export documents
Maintained accounting records for wholesale customers and sales reps; including PO entry
and management, invoicing, tracking payments, reconciliation, calculating and issuing sales
rep commissions
Performed all backend functions of the website including product entry and inventory
management
Designed and developed method to track production costs increasing profitability and
reducing spending
Responsible for all wholesale marketing promotions including the coordination and tracking
of samples to the press, email blasts, seasonal lookbooks, direct mailers, and flash sales
Erica Weiner Jewelry | Brooklyn, NY
Costume & Fine Jewelry | Wholesale Manager | 2012 - 2014
Visual Merchandising
Retail Buying
Account Management
Market Analysis
Marketing
E-Commerce Management
s k i l l s
Excel
PowerPoint
Word
Photoshop
InDesign
Mail Chimp
QuickBooks POS
Shopify
Xero
Asana
p r o g r a m s