Collana "Gl'istrici" Salani editore

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Analisi della collana editoriale Gl'Istrici, con particolare attenzione alle nuovi veste grafiche e alle campagne pubblicitarie ad esse associate.

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COLLANA GL’ISTRICI
«Dice una leggenda che Gl’istrici scagliano i loro
aculei, come frecce, su chi li stuzzica. Provate a
stuzzicare i nostri Istrici ed essi vi pungeranno:
colpiranno la vostra fantasia e il vostro cuore,
divertendovi, aﬀascinandovi e spaventandovi. Li
abbiamo cercati in tutto il mondo e ora sono qui
per pungervi, pungervi».

–Donatella Ziliotto
“Con Gl’Istrici ho pensato di dare ai bambini ciò che essi
chiedevano, cioè i generi come l’horror, il giallo, il
sentimentale, la fantascienza, il fantasy che di solito erano
rivolti solo ed esclusivamente agli adulti. (…)”.

GRAFICA
« Non bisogna giudicare un libro dalla copertina »
❖ 1987: John Alcorn e la cura morbosa per il dettaglio e la cornice

GRAFICA
2008: “20 anni + 1” e le nuove vesti degli istrici con Will Webb

– Luigi Spagnol
Campagna pubblicitaria 2008

GRAFICA
2017: Nicholas Misani e la sua esperienza personale

Campagna pubblicitaria 2017
“Se siamo cresciuti con l’amore per i libri, un po’ è anche
merito degli istrici”.

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Collana "Gl'istrici" Salani editore

1. GL’ISTRICI Salani Editore

2. ADRIANO SALANI MARIO SPAGNOL

3. COLLANA GL’ISTRICI «Dice una leggenda che Gl’istrici scagliano i loro aculei, come frecce, su chi li stuzzica. Provate a stuzzicare i nostri Istrici ed essi vi pungeranno: colpiranno la vostra fantasia e il vostro cuore, divertendovi, aﬀascinandovi e spaventandovi. Li abbiamo cercati in tutto il mondo e ora sono qui per pungervi, pungervi».

4. –Donatella Ziliotto “Con Gl’Istrici ho pensato di dare ai bambini ciò che essi chiedevano, cioè i generi come l’horror, il giallo, il sentimentale, la fantascienza, il fantasy che di solito erano rivolti solo ed esclusivamente agli adulti. (…)”.

6. GRAFICA « Non bisogna giudicare un libro dalla copertina » ❖ 1987: John Alcorn e la cura morbosa per il dettaglio e la cornice

7. GRAFICA 2008: “20 anni + 1” e le nuove vesti degli istrici con Will Webb

8. – Luigi Spagnol Campagna pubblicitaria 2008

9. GRAFICA 2017: Nicholas Misani e la sua esperienza personale

10. Campagna pubblicitaria 2017 “Se siamo cresciuti con l’amore per i libri, un po’ è anche merito degli istrici”.

11. SITOGRAFIA Slide 1: foto 1 (https://www.ilpost.it/2016/09/13/roald-dahl/) - logo 1 (https://twitter.com/salanieditore) Slide 2: foto 2 (http://www.letteraturadimenticata.it/Salani%20breve%20storia.htm) - foto 3 (https://it.wikipedia.org/wiki/Mario_Spagnol) - logo 2 (http://www.salani.it) Slide 3: logo 3(http://www.salani.it) Slide 4: foto 4 (http://www.beisler.it/autori/donatella-ziliotto/) Slide 5: foto 5 (https://it.wikipedia.org/wiki/Roald_Dahl) - foto 6 (https://www.centrostudilaruna.it/scritti-fantasy-michael-ende.html) - foto 7 (https:// www.centrostudilaruna.it/scritti-fantasy-michael-ende.html) Slide 6: foto 8 (https://www.libreriadelsanto.it/libri/9788877820044/il-ggg.html) - foto 9 (https://www.sololibri.net/L-occhio-del-lupo-Daniel-Pennac.html) - foto 10 (https://www.goodreads.com/book/show/10572051-l-isola-del-tempo-perso) - foto 11 ( http://www.ghiofgreengables.com/index.php/2015/09/05/5-libri-per-bambine-che- ogni-donna-dovrebbe-leggere/) Slide 7: logo 4 (http://www.wuz.it/articolo-libri/2042/Collana-Istrici-Salani-compie-anni-luigi-spagnol.html- foto 12 (https://www.qlibri.it/narrativa-straniera/narrativa- per-ragazzi/il-ggg/) - foto 13 ((https://www.amazon.it/Locchio-del-lupo-Daniel-Pennac/dp/8884519403) - foto 14 (http://www.cinetecadibologna.it/nostalgia/ isola_del_tempo) - foto 15 (https://www.lafeltrinelli.it/libri/astrid-lindgren/pippi-calzelunghe/9788884519351) Slide 8: foto 16 (http://www.wuz.it/articolo-libri/2042/Collana-Istrici-Salani-compie-anni-luigi-spagnol.html) Slide 9: logo 5 (https://www.ilmiobebe.it/2017/04/27/migliori-libri-bambini/) - foto 17 (https://books.google.it/books/about/Il_GGG.html? id=op285kc_0DgC&source=kp_cover&redir_esc=y) - foto 18 (https://www.ilpost.it/2017/03/30/gl-istrici-salani-romanzi-per-ragazzi/) - foto 19 (https:// www.bookrepublic.it/book/9788862563192-lisola-del-tempo-perso/) - foto 20 (https://www.lafeltrinelli.it/libri/astrid-lindgren/pippi-calzelunghe/9788893810760) Slide 10: foto 21 (https://www.tuttolibri.it/sei-cresciuto-anche-tu-con-le-favole-della-salani-tutti-gli-istrici-al-25-di-sconto-ﬁno-alla-ﬁne-di-aprile-cosa-aspetti/) - foto 22 (http://www.wuz.it/articolo-libri/2042/Collana-Istrici-Salani-compie-anni-luigi-spagnol.html) - foto 23 (http://photagram.org/tag/istrici)