In this presentation learn about what perception testing is, see examples of perception tests and how you can use them to measure and improve your business.

1. User Experience Measurement
and Analysis
3. PERCEPTION TESTING

2. What is Perception Testing?
• A perception test measures an individuals
understanding or reaction to different
aspects of your business.

3. Perception test can measure…
• Whether or not customers are perceiving
your company in the right way

4. Perception test can measure…
• Whether or not customers are perceiving
your company in the right way
• Whether or not you are meeting customer
expectations

5. Perception test can measure…
• Whether or not customers are perceiving
your company in the right way
• Whether or not you are meeting customer
expectations
• Potential pain points for your customers

6. Perception Test
Examples

7. Perception Test: Andrea’s Brand

8. Perception Test: Andrea’s Brand

9. Perception Test: Andrea’s Brand

10. Andrea’s Brand Results
35%
65%
Question Asked: Which
design do you prefer?
Alternative 1
Alternative 2
90% confidenceinterval

11. Perception Test: Website Design

12. Perception Test: Website Design

13. Perception Test: Website Design

14. Perception Test: Website Design

15. Website Design Results
15%
15%
70%
Question Asked: What Product
Do You Think This Company
Sells?
Correct
Partial
Incorrect
45%
25%
30%
Question Asked: Did the Brand
Appear Trustworthy?
Positive
Nuetral
Negative

16. Perception Test: Website Click

17. Perception Test: Website Click

18. Perception Test: Website Click

19. What to test for your business…
• Logo/design direction changes
• To test messages or mission statements
• Determine how people might use your
website.

20. Join us for the next video:
Usability Testing