In this presentation learn about how to create an XML sitemap and the importance of an XML sitemap for your SEO efforts.

1. Technical SEO for the Non-Techie
4. XML SITEMAP

2. What is an XML sitemap?
• An XML sitemap
is a file that lists
all the pages that
exist on your
website.

3. A XML Sitemap matters because…
• Lists all the pages you want Google to find.
– Helps to get your pages found
– Ideal for deep links

4. A XML Sitemap matters because…
• Lists all the pages you want Google to find.
– Helps to get your pages found
– Ideal for deep links
• Only a suggestion, but a useful suggestion

5. A XML Sitemap matters because…
• Lists all the pages you want Google to find.
– Helps to get your pages found
– Ideal for deep links
• Only a suggestion, but a useful suggestion
• If you are already indexed…

6. How to check your XML sitemap
• Submit your XML sitemap to Google in Search
Console

7. How to check your XML sitemap
• Google Search Console will show you errors

8. How to check your XML sitemap
• Submit your XML sitemap to Bing Webmaster
Tools

9. XML sitemap next steps
• Make sure you have an XML sitemap
– No standard location for an XML sitemap. Ask
your developer or ask us.
– If you don’t, create one.

10. XML sitemap next steps
• Make sure you have an XML sitemap
– No standard location for an XML sitemap. Ask
your developer or ask us.
• Submit your XML sitemap to Google Search
Console and Bing Webmaster Tools.

11. XML sitemap next steps
• Make sure you have an XML sitemap
– No standard location for an XML sitemap. Ask
your developer or ask us.
• Submit your XML sitemap to Google Search
Console and Bing Webmaster Tools.
• Check for errors once a month during your
monthly stat check.

12. Join us for the next video:
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