2. What are 404 errors?
• A 404 error means a file cannot be found on
a website.
• How it happens
– URL gets changed
– File is removed
– Typo in a link
3. 404’s effect SEO because…
• If Google found the page, but cannot crawl
it, Google will remove that page from its
index
4. 404’s effect SEO because…
• If Google found the page, but cannot crawl it,
Google will remove that page from its index
• Links to broken pages will be ignored
5. How to check for 404 errors
• Use a crawl tools such as Siteliner.
6. How to check for 404 errors
• Google
Search
Console
7. How to check for 404 errors
• Bing Webmaster Tools
8. How to check for 404 errors
• SpringTrax
– visitor
impact
monitoring
tool.
9. How to check for 404 errors
• Consolidate reports
10. How to check for 404 errors
• Consolidate reports
• Check
– Google Search Console and Bing Webmaster
Tools monthly
– SpringTrax daily or weekly for ecommerce
sites.
– Crawl tools with major site changes